Is Content the Best Way to Get Clients

How do you regain trust in yourself when you make a bad business decision? And, further to that, what is a bad business decision?  What do you do immediately and what are the implications for the long term? We deal with some uncomfortable truths in this one. Take Kirsty's assessment to pinpoint your communication style, and get personalised insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a business that rewards fills your coffers and feeds your soul.  Got a question? Click here to ask us!  

There are so many things to think about and work on when you're running a business as a solo. So how do you know what to prioritize and at what point? Some of it depends on what phase of business you're in...BUT! There are some clear things to focus on before others and we bat that around and talk about Money making activities.  Building the plane as you're flying it (whether or not that's a good idea).  How to stay on top of it all without losing your mind. We also touch on where getting and keeping clients fits into the whole picture and how it informs what you do when.   Click here to submit your Qs

You know that awkward moment when a client asks for 'one more little thing'? Or a prospect suggests some sort of test project? Here's how to master those scenarios, finding the perfect balance between being generous and not resenting yourself for giving it all away for free. We discuss built-in 'favour budgets', the difference between stellar customer service and simply 'doing more', and how to work out the bounds of the value exchange. Want us to tackle one of your Qs on a future episode? Click here to submit your Q

Need to grow your list, but allergic to social media? Tune in so we can can help you work out how big of an audience you actually need to support your business (it might be smaller than you think!), and which other visibility-building tools and strategies might be a better fit - for your skills, capacity, and values. Here are the people and places we mention in this episode: Click here to see more from Justin Blackman   Click here to submit your Q for a future episode. 

Systems and processes for your small business. Why build them? When? What's the easiest way to get them created and in place? 

We discuss specific content strategies that we've used, seen used in the wild, or know our clients are using successfully.  We also share how build authority to convert potential clients into buyers (including offer strategy).  The podcast Amy references is Ellen Yin's Cubicle to CEO podcast, episode 256, published on the 22nd of July, 2024.   

This week's listener has a very excellent question today. And it is this. "I'm working on list building at the moment and have lost God knows how many hours to research on what kind of download slash lead magnet to create. While the advice and sounds the thing I'm missing is real life examples. So I was wondering, would you to be comfortable running through the lead magnets you've had over the years and talking about which ones worked? Which ones didn't? And why."

This week's listener has a question that reads like this. "It feels like everyone who's anyone has a sub stack at the moment. I love caps writing. And I'm a content writer by trade and wondering what strategic or business value there would be in starting one up, I'm torn between reviving my blog or starting a substack." We figure out what might make sense here!

This week's listener wants to know how many offers to have available for clients. We talk about offer ecosystems, how to decide what number makes sense, whether you should put the offers on your site, or keep them private and internal. There are a few things to keep in mind regarding your pricing and your potential clients and we discuss them all.