Writing Inclusive Copy (Episode 270)

Even the MOST successful people have intrusive thoughts. Yes, influencers on Instagram who share their flawless-looking morning routines five times a week. Yes, Fortune 500 CEOs. Yes, the author who just hit the NYT bestseller list for a third time. The difference between them and those who don’t achieve their goals? They’ve learned to manage their intrusive thoughts. The bad news is we can’t make them disappear for good. The good news is you can start noticing them and putting them to the test. Listen in to hear the system that you can use to make sure your thoughts aren’t working against you ------------------ Mentioned in the Episode Steven Pressfield’s book, The War of ArtThe Sneaky Distractions That Will Block Your Copywriting Career ProgressCreate Your Own Professional Development GoalsEp. 199: #1 Thing Getting in Your Way of Copywriting (and Other!) Success Related Links Why Setbacks and “Failures” Don’t Mean What You Think They DoBONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking --------------- Get Free Copywriting Training here

The biggest opportunity for copywriters right now? Meta ads. If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?” Yes and no. Yes, they’ve always been a huge opportunity, but I’m letting you in on some things our Meta ads rep has told us that makes fresh messaging more crucial than ever. And, no, Facebook is very much alive (though to be clear, Meta ads encompasses Facebook, Instagram, WhatsApp, Messenger, and the Meta Audience Network). Facebook is still the world’s largest social platform with 4 billion active monthly users. So… yeah… there’s a lot of opportunity. Ready to take advantage of this opportunity? Listen now. Psst: Comprehensive Copywriting Academy students, you have a BRAND NEW Meta Ads course on your dashboard. It’s one of the perks of your lifetime access: you get all courses we add to the program, and any updates, FREE. Hey, we’re not the #1 all-in-one online copywriting training program for nothing 😉 -------------------- Mentioned in the Episode Facebook Ads LibraryMeta Ads specs Related Links Ep. 235: Major Meta Ads Updates Copywriters Need to Know AboutThe Cool New Tool for Facebook/Meta Ads Copywriting ResearchNew Meta Ad Changes Copywriters Need to Know About --------------- Get Free Copywriting Training here

Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience. You might be thinking, "Nicki, if my creative brief says the audience is men over 50, I'm going to write to men over 50, right?"  Yes, but even well-meaning writers unintentionally limit their copy because we all write from our own experiences. So, Kate and I are sharing tips for how you can avoid stereotypes and ask your clients the questions you need to ask to write the best copy possible. --------------- Mentioned in the Episode Creative Brief: The First Step to Any Successful Copywriting Project How Long Should It Take You to Write Copy? 4 Keys to Find Laser-Like Focus To Write Copy Related Links Copywriting for Nonprofits: 2 Tips to Crafting Compelling Copy How to Write Humor for Your Copywriting Clients ------------------ Get Free Copywriting Training here 

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on any project with any client. That’s what CCA student and agency owner Michelle realized. And it unlocked a world of opportunity for her. We love Michelle’s motto—”say yes and figure it out later.” You say “yes” not because you know everything. You say “yes” because you know you have a strong foundation and trust yourself to figure out the remaining 5-10% to get the project done. As copywriters, we never stop learning. New social platforms, new clients, new audiences: change is the one constant in our careers. But if we adopt Michelle’s mentality, then instead of fearing “new” we can see it for all the opportunities that it presents. Hear her explain this philosophy and the rest of her journey ---------------- Mentioned in the Episode Copywriting Resources to Add to Your Tool BoxAmp Up Your Copywriting Productivity with Ultra SchedulingUse an Entrepreneur Mindset to Grow Your Copywriting IncomeHow to Set Up Your Schedule When Working from Home --------------- Get Free Copywriting Training here

The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!). And, hey, some seasons in our lives we just need ease in certain areas. We want to put our feet up for a sec and breathe. Of course, we're still producing top-notch work. Working on staff just has a different set of challenges than freelancing. But one of the things we talked about was how ease can disguise itself as security. And so, that's where we started this conversation of this week's Build Your Copywriting Business podcast episode. Take a listen and let me know if this helps you bring more intention to the decisions you're making in your business. --------------- Mentioned in the Episode You’re Most Secure When You Take Control Ep. 49: How to Build Your Own Benefits as a Freelancer How to Make Time for Freelance Work Ep. 195: Freelance vs. Contract: Which is Better? Related Links Ep. 55: Building a Copywriting Side Hustle With a Full-Time Job – Claire’s Story Ep. 75: How to Be a Part-Time Copywriter with a Full-Time Job – Catching Up with Alicia Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter? -------------------- Get Free Copywriting Training here 

Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW!  This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way. And Ceci’s story is incredibly inspiring, too. As a Latina copywriter, Ceci notices when copy has been intentionally written for a Spanish-speaking audience … and when it’s been haphazardly translated into English.  And that difference is huge.  When you take the time to authentically connect with your audience, they’re more likely to take the action you want them to take.  When you don’t take the time to connect with your audience? At best, they’ll ignore the message. At worst? They’ll think negatively of the brand. Listen now for pro tips on building deeper connections. ----------------- Mentioned in the Episode Ceci’s LinkedIn ProfileCeci’s Portfolio SiteTop Tips for Wildly Effective PitchingFight These 10 Fears with a Systematic Process Related Links Ep. 40: Empowering BIPOC Businesses as a Black, Hispanic Copywriter – Ashley’s StoryHow Do You Write for Translations? --------------- Get Free Copywriting Training here

When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition. That’s why learning to tell the difference is so important—in life … and, in this case, copywriting. So, Kate and I figured it was time to share our best tiny-but-effective tips for building trust in your gut. We’re talking about how to trust your instincts both when you’re writing copy and when you’re deciding to take on a client.  The line between resistance and gut instinct can be tricky. So, let’s make sure you have a path for recognizing the difference. ------------------------------ Mentioned in the Episode Ep. BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting ClientHow to Price Copywriting Services: By the Minute? The Hour? The Word?Ep. 163: Are Your Copywriting Prices Leaving Money on the Table?Ep. 76: Red Flags Copywriters Need to Look for in Clients Related Links Fight These 10 Fears with a Systematic Process --------------------------- Get Free Copywriting Training here 

I hope you’re ready for the WEALTH of information Alex is sharing. On this episode of the Build Your Copywriting Business podcast, we are beyond lucky that CCA student, former account manager, and current copywriting dynamo Alex is sharing her wisdom from BOTH sides of the agency aisle. On the account side, Alex managed timelines, scopes, and client relationships.  And, lucky us, she’s sharing pro tips for how you can better manage your own timelines, scopes, and relationships to wow clients (and keep your sanity!). As someone who was on one career trajectory for well over a decade, Alex is also sharing what it was like to make a major career pivot into copywriting and how she did it. And, yes, she got to see copy for one of her projects in the bright lights of Times Square. How cool is that?!  --------------------- Mentioned in the Episode Alexandra Angst LinkedInHow to Put Together a Copywriting Portfolio (Even With No Experience)Break Into New Copywriting Industries Using Spec AdsBONUS: Laser Coaching – How to Land Copywriting Work with an Ad Agency --------------- Get Free Copywriting Training here

If you’re using AI to help you with your copywriting tasks (and I hope you are!), you need to watch this. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that the brilliant copywriter and AI expert Amber Smith is back, sharing all her knowledge around the ethics of AI. Two of the biggest concerns when it comes to AI are: 1. Energy and water consumption 2. Plagiarism Amber is sharing key information about both of these, including tips for lowering and limiting your consumption, plus some really mind-blowing facts around plagiarism. One of the biggest things I learned? You can not copyright AI-generated content in the U.S. 🤯 We talk about what that means for when and how you use AI on client work. Trust me, you need to hear all of Amber’s insights. And a BIG thank you to Amber for sharing this wealth of information. If you missed our first conversation on whether AI is a copywriting friend or foe, you can catch that here. -------------------- Additional Resources If you’re interested in learning more about AI, here are a few resources we think you’ll enjoy: Read the International Energy Agency Energy and AI reportRead the World Economic Forum’s take on AI and energyRead more about how data centers are using waterLearn more about the data centers in Virginia and the Top 10 Data Center Markets in the USGet tips for writing smarter AI promptsRead the Report on Copyright and Artificial Intelligence from the U.S. Copyright OfficeRead more about why AI-generated content can’t be copyrighted in the U.S. Mentioned in the Episode Read more about George RR Martin and other authors suing AILearn more about the Colorado Artificial Intelligence ActRead more about Chevron deferenceVisit Amber’s website: copyamber.comHear our original conversation with Amber: Ep. 241: ChatGPT: Friend or Foe? – with Amber Smith Related Links Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry?Ep. BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying WorkEp. 237: AI is Going to Take My Job!!! … But Is It --------------- Get Free Copywriting Training here

Are you a “jump and the net will appear” kind of person? Personally, I like to have some sort of net. But, as this this week’s guest on the Build Your Copywriting Business podcast taught me, you can get creative with that net. CCA student and copywriter extraordinaire Daniel is sharing how five days after he quit his sales job, he moved to Thailand.  I know, you’re like, “But Nicki, you said he had a net.” 😱 Trust me, Daniel wasn’t willy nilly about changing careers. He knew his cost of living would be lower in Thailand, allowing him to live comfortably while he built up his client base.  And, phew, did he build a client base! While he’s not in Thailand anymore (you’ll have to listen in for more on his digital “slow-mad” lifestyle), Daniel is working 25 to 30 hours per week, earning a cool six figures per year. Yeah. I’m inspired by his career path and I think you will be, too. ------------------- Mentioned in the Episode The 4-Hour WorkweekDaniel Reece LinkedIn5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting ClientsHow to Get Copywriting Referrals Related Links Ep. 95: Hitting 6 Figures As a Copywriter in 6 Months – Stacy’s StoryEp. 79: Hitting 6 Figures as a Copywriter & Cookbook Author – Kristin’s StoryEp. 214: Replacing a Corporate Job Salary with a 6-Figure Copywriting Business – Tori’s Story --------------- Get Free Copywriting Training here