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Set in San Francisco's iconic Haight-Ashbury neighborhood, this video follows three small business voices — Dave McLean, the self-described "godfather of craft beer in San Francisco," and Kristen Evans and Camden of The Booksmith, a beloved independent bookstore founded in 1976. Each shares their personal journey of building a life and livelihood in a neighborhood steeped in counterculture history, while grappling with the very real pressures of rising costs, razor-thin margins, and the challenge of taking care of their employees.
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