Who’s watching in 2030? Building the viewer persona of the very near future with Marion Ranchet

Join host Marco Lorenzi from the DTG Summit 2024, the industry gathering held in London on 8th May that featured Simplestream as an event partner. This episode of Beyond the Stream focuses on the future of digital television and features guest speakers from Arcade Media, Warner Bros. Discovery, ITVX, NBCUniversal, and more. What’s the future of content discoverability as a key performance indicator for streaming platforms? How can content distributors future-proof their businesses and enhance monetisation? What’s next in the UK landscape, amid the launch of Freely? Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on. Follow Beyond the Stream on your podcast directory of choice, and learn more about Simplestream: you can find us on our ⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠LinkedIn,⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠Subscribe to Unboxed⁠⁠⁠⁠⁠, our fortnightly newsletter, with the freshest insights on all things OTT, streaming, and tech.

Host Edward Norton sits down with Mike Ward, Head of Marketing at Singular.Live. In this episode, they talk about what the future of eCommerce holds, in convergence with streaming video and the concept of ‘shoppable video’. How will the habit of consumers change, amid endless digital channels to choose from? What can technology do to provide a seamless on-screen, show-to-cart experience? Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on. Follow Beyond the Stream on your podcast directory of choice, and learn more about Simplestream: you can find us on our ⁠⁠⁠⁠website⁠⁠⁠⁠, ⁠⁠⁠⁠Twitter⁠⁠⁠⁠, ⁠⁠⁠⁠LinkedIn,⁠⁠⁠⁠ and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠. ⁠⁠⁠⁠Subscribe to Unboxed⁠⁠⁠⁠, our fortnightly newsletter, with the freshest insights on all things OTT, streaming, and tech.

In this episode of Beyond the Stream, our host Edward Norton sits down with Lydia Fairfax from Triple Crown Consulting to talk about her 10 years with Discovery and what broadcasters need to be aware of when launching and scaling OTT services. How has the media sector changed, and what’s the best play for newcomers? Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on. Follow Beyond the Stream on your podcast directory of choice, and learn more about Simplestream: you can find us on our ⁠⁠⁠website⁠⁠⁠, ⁠⁠⁠Twitter⁠⁠⁠, ⁠⁠⁠LinkedIn,⁠⁠⁠ and ⁠⁠⁠YouTube⁠⁠⁠. ⁠⁠⁠Subscribe to Unboxed⁠⁠⁠, our fortnightly newsletter, with the freshest insights on all things OTT, streaming, and tech.

In this episode of Beyond the Stream – the Founder and Managing Director of The Local Act Consultancy – she sits down with host Edward Norton to discuss the future of TV in Europe. She covers topics like current and possible future trends that may inform who’s watching in 2030, and how businesses in the OTT market can remain relevant to viewers, culminating in the persona of the typical viewer of the very near future. Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on. Follow Beyond the Stream on your podcast directory of choice, and learn more about Simplestream: you can find us on our ⁠⁠website⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠LinkedIn,⁠⁠ and ⁠⁠YouTube⁠⁠. ⁠⁠Subscribe to Unboxed⁠⁠, our fortnightly newsletter, with the freshest insights on all things OTT, streaming, and tech.

Passionate C-Level Leader and industry expert Till Sudworth sits down with Edward Norton to discuss how the future of streaming starts and ends with data analytics. How can you optimise content acquisition, discovery, and distribution? It’s thebworst-kept secret in the industry that you need data to be successful, but how do you best harness it? In this episode, host Edward Norton references the playbook 'Consumers in the modern age', published by Simplestream in September 2023, and the white paper on the integration between Simplestream and NPAW, released later in 2022. Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on. Follow Beyond the Stream on your podcast directory of choice, and learn more about Simplestream: you can find us on our ⁠website⁠, ⁠Twitter⁠, ⁠LinkedIn,⁠ and ⁠YouTube⁠. ⁠Subscribe to Unboxed⁠, our fortnightly newsletter, with the freshest insights on all things OTT, streaming, and tech.

What does the past, present, and future look like, in the streaming and OTT industry? Cleeng’s Alexis Gaï, Carlo De Marchis (A Guy with a Scarf), Singular.live’s Mike Ward, and FX Digital’s Matt Duhig joined host Edward Norton during IBC 2023, to discuss expectations and predictions for the streaming and OTT industry. Find out more with this special episode, recorded during the show in Amsterdam on 15-18 September 2023. Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on. Follow Beyond the Stream on your podcast directory of choice, and learn more about Simplestream: you can find us on our website, Twitter, LinkedIn, and YouTube. Subscribe to Unboxed, our fortnightly newsletter, with the freshest insights on all things OTT, streaming, and tech.

Industry expert, best-selling author, and co-founder of TVREV, Alan Wolk sits down with Edward Norton to discuss the future of local media and how advertising and FAST can help. What must really be considered by broadcasters and content owners when building streaming platforms? How will smaller networks and publishers survive? Can they follow the same formula as the industry giants? Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on. Follow Beyond the Stream on your podcast directory of choice, and learn more about Simplestream: you can find us on our website, Twitter, LinkedIn, and YouTube. Subscribe to Unboxed, our fortnightly newsletter, with the freshest insights on all things OTT, streaming, and tech.

Media Cartographer Evan Shapīro joins us for a conversation about the state of the OTT and streaming industry. He provides a sharp and witty summary of where we are, where we're going, and how we will get there. Have we all punched a one-way ticket to tech-dominated entertainment? Find out in this special edition of Beyond The Stream, recorded at IBC 2023. Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on. Follow Beyond the Stream on your podcast directory of choice, and learn more about Simplestream: you can find us on our website, Twitter, LinkedIn, and YouTube. Subscribe to Unboxed, our fortnightly newsletter, with the freshest insights on all things OTT, streaming, and tech.

Seasoned product consultant at the intersection between technology and innovation, Peter Dennehy sits down with Edward Norton to discuss the intricacies of building digital ecosystems that are engaging, innovative, and – most importantly – remunerative. What must really be considered by content providers when building streaming platforms? What does tomorrow look like for end-users? How important is adequate marketing investment for operators to grow their audiences? Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on. Follow Beyond the Stream on your podcast directory of choice, and learn more about Simplestream: you can find us on our website, Twitter, LinkedIn, and YouTube. Subscribe to Unboxed, our fortnightly newsletter, with the freshest insights on all things OTT, streaming, and tech.

Dan Finch, Chief Commercial Officer at Simplestream, joins host Edward Norton to discuss the future outlook of the streaming ecosystem, with an eye on ad-supported television, but also AI, the metaverse, and future innovation. Is FAST just 're-badged telly'? How much more content can individual platforms onboard today? Shows like Kitchen Nightmares rely on a single personality: can individual creators surface the sea of FAST? Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on. Follow Beyond the Stream on your podcast directory of choice, and learn more about Simplestream: you can find us on our website, Twitter, LinkedIn, and YouTube. Subscribe to Unboxed, our fortnightly newsletter, with the freshest insights on all things OTT, streaming, and tech.