Matthew Ray Scott, MS and Scott Sigman, MD on Building a Trusted Physician Brand

In this episode, Morgan Lorio, MD, FACS, Orthopaedic Spine and Hand Surgeon, discusses healthcare economics, physician reimbursement, administrative costs and his concept of clinical macroeconomics, which examines how financial decisions ultimately affect patient care and clinical value.

In this episode, Matthew Ray Scott, MS, Principal & Managing Director, FEED. The Agency, and Scott Sigman,MD, Orthopedic Surgeon, Podcaster, and Pioneer in opioid-sparing surgery, discuss their new book Physician Brand Rx, sharing how physicians can build trust, strengthen their digital presence, and shape their professional reputation in the age of AI.

In this episode, David N. Bernstein, MD, PhD, MBA, MEI, Harvard Orthopaedic Surgeon, shares his perspective on the future of orthopedic care, discussing value-based healthcare, ambulatory surgery centers, AI, and why measuring the outcomes that matter most to patients will shape the next generation of care delivery.

In this episode, Dr. Steven Cyr, Chief Medical Officer of Surgical Associates in Spine (SASpine) in Houston and San Antonio, discusses his approach to complex spine surgery, the challenges of independent practice, and the importance of patient centered care. He also shares insights on emerging technologies, physician workforce trends, and the future of spine care.

In this episode, Jason Scalise, MD, Chief Value Officer at Healthcare Outcomes Performance Company, discusses expanding HOPCO’s value-based care platform, building physician-led networks, and improving outcomes across musculoskeletal care. He also shares how analytics, collaboration, and specialty-focused strategies can help bend the cost curve.

In this episode, Meredith Warf, CPA DPT, Former Chief Executive Officer, discusses how healthcare leaders can evaluate new technologies by balancing clinical value, financial sustainability, and patient outcomes. She also shares insights on AI, robotics, revenue cycle innovation, and the future of spine and orthopedic care in the outpatient setting.

In this episode, Morgan P. Lorio, MD, FACS, joins the podcast to discuss redefining spine care through more personalized and evidence-based treatment approaches. He explores why treatment plans can fail, shares insights from his work on transitional reliability, and explains the importance of establishing clear rules of engagement to improve communication, decision-making, and patient outcomes.

This episode recorded live at the Becker's 23rd Annual Spine, Orthopedic and Pain Management-Driven ASC + The Future of Spine Conference features Dr. Ben Burch, Spine Surgeon, Atlanta Spine Institute. He discusses adopting new technologies, leading organizational change through a successful EMR transition, and why maintaining a patient first mindset is essential as AI and innovation reshape spine care.

In this episode, Alejandro Fernandez, MBA, CMPE, Chief Executive Officer, Synergy Orthopedic Specialists, Inc., discusses his journey in healthcare leadership, the value of physician led organizations, and his vision for building an integrated orthopedic platform that improves care and operational excellence.

This episode recorded live at the Becker's 23rd Annual Spine, Orthopedic and Pain Management-Driven ASC + The Future of Spine Conference features Dr. Robert Norton, Founding Partner and Spine Surgeon, Florida Spine Associates. He shares how investing in leadership, building high performing teams, and staying adaptable are helping his organization navigate workforce challenges, drive sustainable growth, and prepare for the future of spine care.