The exercise that trains your marketing "muscle"

I walk through the four ways I personally nurture relationships (check-ins, value, asks, and invites), a real example of a member who turned 20 personal emails into 14 yeses and two workshops, and the four ways to actually grow that audience: community service, collaborations, conscious connections, and content. We also get into a great live Q&A with a member who's been struggling with LinkedIn outreach for years. You'll learn: - Why a cold audience makes it nearly impossible to know if your message is actually working - The four types of personal messages that build real relationships instead of feeling spammy: check-ins, value, asks, and invites - A simple trick that dramatically increases your response rate before you even send a message - Why LinkedIn outreach often fails, and what to do differently - The four ways to grow your warm audience: community service, collaborations, conscious connections, and content - How to reverse-engineer your next launch goal into a daily outreach number   If you've been creating great content and offers but still feel like you're shouting into a void, this episode gives you the exact reason why, and a simple weekly practice to fix it. If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe

What you will learn: The Zen circle metaphor and how a small shift in perspective changes everything Two powerful questions to ask about your own client journey: what do they experience first, and how will they know when they've arrived? A simple exercise: how would you treat a client if referrals were the only way you could ever get new business? The flywheel concept from Jim Collins' Good to Great, and Ken's five-step version built specifically for service-based, relationship-driven businesses Ken's five golden rules for designing a flywheel that gains momentum instead of burning you out If you've ever felt like you're doing the same laps in your business without real progress, this episode gives you a genuinely different way to think about client experience and momentum. Connect with Ken:  [email protected]  www.spiraluplife.com If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe

I'll teach you: The NPO exercise: how to train yourself to instantly spot which pillars (niche, problem, outcome) are present or missing in any message Why people often confuse the problem with the outcome, and how that mix-up quietly kills their marketing How to make an outcome visual enough that someone can picture it in their mind The subtle power of permission-based language ("would you be open to...") in outreach When and how to insert your track record, testimonials, and proof into a conversation without over-explaining upfront Why practising this skill consistently builds a muscle that transfers into everything you write If you've ever wondered why a message isn't landing even though you feel like you said everything right, this episode gives you a simple, repeatable way to diagnose it yourself. If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe

I'll teach you: What a "vehicle" actually is, and why it's one of four ways you can differentiate yourself in a crowded market The domino belief: the exact belief someone needs to hold before they'll invest in your offer Why naming your vehicle vaguely ("transformational coaching") won't move anyone, and how to make it specific enough to trigger curiosity Live coaching on real vehicles from the group, from rental properties to community-building to publishing a book My honest take on discounted, limited-spot offers, and when they work versus when they feel corny Why I believe more people should be big and bold with their guarantees, and the real reason it's good for both marketing and delivery If you've ever struggled to explain why someone should choose you over the ten other people doing something similar, this episode gives you the exact language shift to fix that. If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe

You'll learn: The five core business habits and how to identify which one you're quietly neglecting A quick check-in to notice the beliefs and emotions actually driving (or blocking) your business habits Why "what should I offer?" is usually an outreach problem in disguise The $1 entry, conditional guarantee offer structure that turned 15 planned spots into 32 sign-ups Four practical exercises you can do in the next 10 minutes: messaging, outreach, content ideas, and offer brainstorming Why documenting what your audience doesn't know they don't know is some of your best content If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe

You'll learn: The "curiosity connection" framework: how to use questions to open people up before you make your point Why it's okay, even smart, to let people say no early, and how that filters in the right ones The "foundational work" metaphor: why you shouldn't show a new client every room in your house on day one The three gateways people enter through (Feel, Understand, Do) and how to speak to all three without knowing which one someone needs A simple four-step framework for designing any call or piece of content so the takeaway actually sticks Want to connect with Ken?  Visit this link here: https://spiraluplife.com/launch If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe

You'll learn:  - The exact volume of outreach that builds a business (and why it's more doable than it sounds)  - Why studying what people do matters more than what they say they want  - A live, guided exercise to find and move through your specific fear around outreach  - The simple math for reverse-engineering your daily outreach number from your client goal  - Practical dos and don'ts: message variation, voice notes, and how to approach sensitive topics without ever feeling like you're targeting someone If outreach has been the piece of your business you keep avoiding, this episode gives you both the emotional shift and the practical script to finally make it a habit. If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe

You'll learn: What a "meaningful moment" is and how to build one for your own niche Why specific, visual scenarios outsell broad emotional outcomes every time The real reason "80% more self-love" won't sell, even though everyone needs it The five 80/20 business activities and how to audit your own week against them Why outreach isn't sleazy, it's how nearly everyone in this room got here This week's action step: block one hour for outreach and pair up for accountability If you've ever felt like your message is "fine" but not landing the way it should, this episode gives you the exact shift to test this week. ** These are recorded live inside The Serving Circle's weekly Marketing Mastermind. Come join us for free with the link below. If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe

Most heart-centred coaches, healers, and practitioners are marketing what people need instead of what they're actually asking for. And yes, it's costing them clients. In this week's Serving Circle Marketing Mastermind, Tyson breaks down the difference between a "priority problem" and a broad, nebulous one, using the TIME framework (Top of mind, Investable, Measurable, Easy win) to test whether your message will actually convert. He also introduces the "billboard vs the shop" metaphor: what you put on your billboard to get someone in the door is not the same as the deep work you do once they're inside. You'll learn: Why "more self-love" or "inner child healing" rarely gets a client to say yes, and what to say instead The four meta-niches almost every buying decision falls into (love & relationships, health & fitness, finance & wealth, business & career) A simple test to tell if a problem is tangible enough to market The live "Find the Priority Problem" exercise so you can play along This week's action step: pick a priority problem and test it on five real people If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe

This is one of the most common patterns I see in heart-centred coaches, healers, and practitioners — people whose gifts are real and whose work genuinely transforms lives, but whose marketing lives in a language that nobody's actually saying when they lie awake at night. In this session, we work through it together — live. You'll hear us cover: Why words like "thrive," "joy," and "peace" are almost impossible to market — and what to say instead The "meaningful moment" technique that transforms a vague offer into something people feel in their body the moment they read it How grief shows up as tangible, specific problems in relationships, health, and finances — and why those are your entry points The "sleeping next to your soulmate" framework — a real example of how to paint a visual that makes people say "that's me, I want that" Why waiting for the perfect message is itself a pattern worth examining — and how to move through it How one quick win campaign can open multiple doors into your deeper, signature work Dawn's story will resonate with any coach who knows their work is powerful but hasn't quite cracked the code on making it land with the people who need it most. Connect with Dawn Website: www.dawnmichelejackson.com  Facebook: https://www.facebook.com/dawnmichelejackson  LinkedIn: https://www.linkedin.com/in/dawn-michele-jackson If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe