Book Club Discussion – StoryBrand 2.0 by Dennis Miller

In this Book Club discussion, the group explored how storytelling makes marketing more persuasive, memorable, and human. Using the workbook as a guide, participants worked through key concepts from Building a StoryBrand style messaging: identifying proof assets, clarifying the customer as the hero, defining the problem, positioning the company as the guide, and building [...]

Why do so many aviation sales funnels stall after the first good conversation? In this Fix Your Funnel Workshop, Paula breaks down one of the most common problems in aviation marketing and sales: the “holding pattern” between initial interest and an actual buying decision. She explains why long sales cycles are normal in aviation, [...]

Sales pressure is a downstream symptom. This article explains what actually causes it — and how to fix it structurally. Most aviation companies assume that when sales struggle, something is wrong with sales. The salesperson isn’t aggressive enough. The follow-up isn’t tight enough. The pitch needs polishing. The CRM [...]

What if the real productivity problem isn’t that we’re doing too little—but that we’re doing far too much of the wrong things? In this recorded book club discussion, the ABCI team and guest Ben Neivert of DBT Aero unpack Essentialism by Greg McKeown and explore what it actually means to focus on what matters—without [...]

Most aviation companies think they have a pipeline problem. Leads are inconsistent. Sales cycles feel unpredictable. Revenue spikes after a trade show… then goes quiet again. The usual conclusion is: we need more activity. More emails. More ads. More events. More content. But in our experience, that diagnosis is wrong. What most aviation companies [...]

In aviation sales and marketing, time is always the constraint—and ironically, that’s exactly why most teams avoid the one thing that could help them move faster: talking things through. In this video, the ABCI team breaks down why our weekly Group Office Hours aren’t a distraction from “real work,” but a strategic advantage. We [...]

In an industry obsessed with dashboards, platforms, and real-time data, it’s easy to assume that anything stored in software is safe, permanent, and accessible forever. Aviation quietly exposes the flaw in that assumption. This conversation challenges the idea that software equals memory—and makes a case most marketers won’t say out loud: in long-cycle, trust-driven [...]

This session reviewed the most consequential shifts in U.S. business and general aviation during 2025 and translated them into clear marketing implications for 2026. The discussion converged on three dominant industry forces— Safety perception Governance constraints AI/automation With a fourth emerging theme: Sustainability and  the collapse of the electric aviation hype cycle in favor [...]

In this ABCI Book Club session, I sat down with my team, clients, and fellow consultants to talk about The Wealthy Consultant by Taylor Welch—and why it struck a nerve for so many of us. What started as a book discussion quickly turned into a very real conversation about charismatic founders, growth bottlenecks, and [...]

This is one of our most popular workshops for a reason. SEO and AI have officially collided, and at this point it’s honestly weird to talk about one without the other. People don’t search the way they used to: instead of typing a couple keywords and clicking ten blue links, they’re asking full questions [...]