Content 101

What is a storytelling trend? If you've come across future heirlooms, dopamine dressing or modern talismans, you've already met one. Incorporating hot-right-now narratives into your marketing brand messaging can help harness their power to reach and connect with an audience. But jumping on the wrong trends can dilute - in the worst case even undermine - your brand identity. So when do you know it's time to jump on a storytelling trend? And how to incorproate these narratives into your copy and content? These questions answered in the latest studio session with Siobhan Maher and Authology. Find more resources at instagram.com/authology.studio and at https://authology.studio

Generative AI tools such as ChatGPT have set the internet alight with their potential. For busy business owners, a tool that can generate ideas and even create copy has the potential to be game-changing. But in the jewellery industry, AI is a tool that can be dangerous if not wielded with care. In this episode, Siobhan outlines what ChatGPT is, how it works, and how you can use it in your business for marketing and writing support. Candidly discussing the risks and pitfalls of this new technology, Siobhan also shares what you need to do to safely and effectively use AI in your business.

Content marketing has the power to transform your reach, connection, and sales. But if the phrase 'content is king' throws up more questions than answers, you're in safe hands. Siobhan takes a look at content - what it is, why it matters, and how to make producing content for your business less painful.  

What do Kim Kardashian's shapewear brand and fine jewellery house Tiffany & Co. have in common? They've both mastered brand voice... Here, Siobhan explores the secret ingredient of the strongest brands. Because while it might be the least sexy bit of the branding toolkit, understanding voice can be business-changing. Taking a deep dive into the detail of brand voice and tone of voice, Siobhan demonstrates the power of language to connect with your audience and create an authentic brand experience.

Brand storytelling has the power to transform your jewellery business. Storytelling creates connections, engagement, and understanding. And storytelling sells. In this foundational episode, Siobhan takes a fast and furious look at a big subject, including why storytelling matters, who is doing it well, and how do it right yourself... A must-listen for any jewellery business who wants to elevate their marketing, branding and messaging with storytelling.