Ep. 234: Diplo | Branding Decides Who Wins

And The Writer Is... Diplo! This episode isn’t about hits. It’s about how culture actually gets made. Taste, burnout, and building culture without permission. From growing up in Florida crate-digging scenes no one cared about, to turning underground instincts into global movements, Diplo breaks down the uncomfortable truth behind longevity in music: following your taste when everyone else wants safety. We get into: The real physical and mental toll of nonstop touring in a world that never shuts off The power of branding and how he did it (and why you have to, to) Breaking scenes before they’re acceptable Burning out, disappearing, and rebuilding without chasing relevance Why instinct beats public approval every single time And the reality of turning risk into influence and underground energy into global impact This episode is for anyone building anything. Thank you for listeningA special thank you to our sponsors… Our lead Sponsor, NMPA— the National Music Publishing Association. Your support means the world to us. And @splice — the best sample library on the market. Period. Chapters 00:00 – Diplo Is Here 01:02 – Episode Intro 01:45 – AI, Sora, and the Future 03:18 – How Diplo Uses AI in Music 06:15 – Using Prompts to Produce 07:44 – How Diplo Got Into Music 10:32 – How Ross and Diplo Met 14:05 – Life as a World-Touring DJ 16:04 – Dr. Luke Signed Me to Steal My Drums 16:36 – Diplo’s Origin Story 17:13 – Riff Raff, Culture, and Being Hated 18:43 – Making “Where Are Ü Now” 20:04 – Creating Jack Ü with Skrillex 21:37 – Orlando DJ Gigs to Philadelphia 24:33 – First Session with Vybz Kartel 27:23 – Branding, the Internet, and Selling Mixtapes 35:01 – The Story of “Paper Planes” (M.I.A.) 36:44 – How to Find Success in Music 37:57 – NMPA + Splice (Sponsors) 39:25 – “Climax” and Finding His Strengths 43:54 – Why He Started Mad Decent 46:41 – Learning Music and the Birth of Major Lazer 49:30 – The Story of “Lean On” 53:04 – Diplo’s Cheat Code for Creating Fearlessly 54:06 – Country Music 55:28 – “Heartless” and Morgan Wallen 56:19 – Collaborator Rapid Fire 1:00:28 – Diplo’s Branding Advice 1:03:32 – Charli XCX 1:05:00 – How He Doesn’t Lose Himself on Tour 1:06:59 – Nothing Is Perfect. Everything Gets Better. 1:07:19 – Diplo’s Run Club 1:08:00 – Diplo’s Final Advice Hosted by Ross Golan Produced by Joe London and Jad Saad Post Production by Pratik Karki Hosted on Acast. See acast.com/privacy for more information.

And The Writer Is… Alex Warren.Alex joins the podcast to talk openly about resilience, finding his voice, and what it actually takes to turn pain into songs that connect.In this episode, he breaks down:Overcoming homelessness and instability while chasing musicEarning credibility in an industry that didn’t immediately take him seriouslyHow vulnerability became his songwriting superpowerWhat his writing process looks like when the emotions are real — not manufacturedThe difference between being seen and being heardAnd the single most powerful way to get your music heard against all odds..This ones about humble beginnings, trusting your voice when no one will listen, and learning how to write your way out of survival mode.A special thank you to our sponsors…Our lead sponsor, NMPA — the National Music Publishers’ Association.Your support means the world to us.And @splice — the best sample library on the market. Period. Hosted on Acast. See acast.com/privacy for more information.

Today’s guest didn’t just enter the music industry — he grew up inside it. He isn’t just a Grammy-winning producer or a respected solo artist. He’s one of the rare creatives who’s built a career rooted in loyalty, advocacy, and taste — while learning in public and evolving in real time.And The Writer Is… FINNEAS!In this episode, he breaks down:Growing up in the industry without losing your footingThe quiet flaw baked into today’s music industry — and the one trait he’s seen in every truly exceptional artistLoyalty over leverage — and why relationships still matterAdvocating for artists when you already have a seat at the tableLearning as you go without pretending you have it all figured outThis one is grounded and essential for anyone trying to build something that actually lasts.A special thank you to our sponsors... Our lead sponsor, NMPA aka the National Music Publisher's Association. Your support means the world to us!And  @splice  the  best sample library on the market, period.Chapters0:00:00 Teaser 0:02:37 What FINNEAS Would Change About the Music Industr0:07:40 “What Do You Do?” Identity & Being Multihyphenate0:08:54 Why taste beats momentum 0:10:51 FINNEAS & Ashe 0:12:51 From Workaholism to Efficiency0:14:17 Tools, Shortcuts & Speed in the Studio0:16:13 Him and Billie and Their Creative Differences0:20:11 Stage Fright, SNL & Performing Under Pressure 0:24:23 Writing Songs for Film vs Albums0:27:49 Writing “What Was I Made For?0:30:46 Writing Honest Lyrics in LA:0:32:48 Parenting, Legacy & Keeping Ego Out of the House0:36:42 Creativity and Parenting0:38:47 Homeschooling, Childhood & Creative Freedom0:41:46 Make your kids work with adults0:44:42 When You're Inspired... Collaborate With Your Influences0:46:30 Artists FINNEAS Would Love to Work With0:48:46 How Not to Chase Trends: Why reference points should be old, weird, and far away 0:50:02 NMPA Ad0:50:42 Splice Ad0:51:30 Favorite Albums to Listen to Deeply0:53:06 Writing with Billie, Honesty, Family & Creative Trust0:55:55 Claudia, Love, Partnership & Sustaining Ambition1:00:37 The 20% Rule1:02:00 The 'Lowest Point of His Career' and His Personal Victory From It1:04:57 Separating Your Work From Your Worth1:06:00 The Barometer of Success For A Solo Artist1:06:40 Doing The Apple TV Sound1:08:14 Not Comparing His Success With Billie, New Album, Knowing When to Pivot1:11:04 Repeating Success... Birds of a Feather, Taste as a Long-Term Advantage1:15:00 Signing Writers1:17:55 Why Some Artists Plateau1:21:11 Publishing Deals, Reversion, and Leverage.. Bad Deals with Good People and Good Deals with Bad People1:24:33 Avoiding burnout in a high-output career 1:28:01 Writing 'Lonely' for Justin Bieber with Benny Blanco1:31:14 Aging in the Industry... Collaborating with Ashe1:39:08 Big Songs On Deluxe Albums1:42:50 Writing for Prompts and Film1:45:01 What Still Excites Him About Music1:43:41 Are You Happy?1:52:37 Separating The Art From The Artist1:51:58 Building something that lasts without losing yourselfHosted by Ross GolanProduced by Joe London and Jad SaadEdit by Jad SaadPost Production by Pratik Karki Hosted on Acast. See acast.com/privacy for more information.

Today’s guest has carved out one of the most improbable creative legacies of his generation — commanding animation, comedy, film, and orchestral music with the same relentless discipline and near-obsessive craft. What began as a kid sketching characters in his bedroom grew into a fight to build Family Guy on his own terms… and eventually into Grammy-nominated big-band records that honor the very foundations of American music.And The Writer Is... Seth MacFarlane!On this episode, Seth breaks down the discipline, taste, and obsessive craft that shaped his creative life… and the standards he refuses to compromise, no matter the project. Dive deep into his roots, heroes, influences, and biggest challenges building his creative legacy.A special thank you to our sponsors...Our lead sponsor, NMPA, aka the National Music Publisher’s Association.Your support means the world to us!And @splice — the best sample library on the market, period.Chapter list:0:00:00 – Teaser0:01:06 – Welcome & Episode Intro0:03:12 – Seth’s Early Creative Roots: Drawing, Music & Comedy0:08:40 – Developing Discipline as a Young Artist0:12:55 – The First Breakthroughs in Animation0:16:33 – Fighting for Family Guy and Holding the Vision0:18:15 – The Influence of 80s TV Scores and John Williams0:21:48 – How Taste Shapes Every Creative Decision0:25:30 – The Craft Behind Writing Comedy That Lasts0:30:02 – Why Orchestration Matters So Deeply to Him0:34:44 – Recording His Sinatra Albums & The Pursuit of Precision0:38:55 – Balancing Film, TV & Music at a High Level0:43:22 – Obsession, Work Ethic & Sustaining a Long Creative Career0:45:45 – Diving into the Rat Pack Era and Vocal Legends0:47:14 – Collaboration, Standards & Protecting the Work0:52:33 – What He’s Learned About Longevity in Entertainment0:56:26 – The Role of Curiosity in Every Chapter of His Career1:00:08 – The Mindset Behind Creative Risk1:03:03 – His Advice for Multi-Hyphenate Creators1:05:23 – Seth’s Final Message to Artists1:07:19 – Closing Thoughts1:09:30 – Navigating Fame, Fan Encounters, and Meeting Icons Like John Williams & William Shatner1:15:45 – Final Appreciation for Preserving Classic MusicHosted by Ross GolanProduced by Joe London and Jad SaadWatercolor by Michael White Hosted on Acast. See acast.com/privacy for more information.

Today’s guest is the producer behind some of the biggest songs of the last 15 years — from “Wrecking Ball,” “Timber,” and “Dark Horse” to early records with The Weeknd and Britney Spears.From teaching himself production on cracked software and vinyl turntables… to going on a run of genre-defining hits.And the writer is… Cirkut!In this episode, he opens up about his early grind, the moment Britney cut his beat, his first sessions in LA, working alongside Max Martin and Dr. Luke, and the mindset that helped him go from unknown kid with an MPC to one of the most important producers in modern pop.A special thank you to our sponsors...Our lead sponsor, NMPA aka the National Music Publisher's Association.Your support means the world to us!And @splice -- the best sample library on the market, period.00:00 — Intro: Who is Cirkut?00:04:37 — Early music influences: hip-hop, DJ culture00:05:49 — Discovering DJ gear & beat manipulation00:07:55 — First exposure to FruityLoops & early production00:10:24 — DJ’ing pep rallies with vinyl00:12:36 — Applying early skills later for Lady Gaga00:14:14 — Skipping audio classes to make beats00:16:46 — Early Drake encounter in Toronto00:18:40 — How the name “Cirkut” was born00:21:35 — How a CD of his beats got to Britney Spears00:22:10 — First big cut: Britney’s “Papi”00:23:01 — Discovering electronic music & the blog era00:23:49 — Learning from Masterkraft (the MySpace era)00:33:00 — Working with The Weeknd on “High For This”00:33:57 — Recognizing Abel’s early greatness00:35:06 — Moving to LA & hustling through the rat race00:38:49 — What finally got him out of the rat race00:39:33 — The call from Dr. Luke00:41:11 — The Flo Rida / Levels / Good Feeling near-miss00:42:37 — Losing a big cut overnight00:43:19 — When the hits start stacking: “Where Have You Been,” “Wrecking Ball,” “Timber”00:44:48 — The thing he brought that cut through the noise00:47:18 — What it’s like creating with Max Martin00:49:36 — Winning Producer of the Year (Junos)00:50:17 — When Cirkut realized he belonged at the top00:52:04 — Why his ego is different00:53:15 — His quiet superpower in the room00:55:45 — Ad: NMPA + ⁨@splice⁩  00:57:00 — The importance of speed00:59:00 — Secret sauce... Knowing his sounds and blind listening01:02:00 — Keeping production organic 01:03:57 — The Weeknd01:12:10 — Ross' funny Pitbull / Cirkut story01:13:03 — Cirkut's secret to success01:14:00 — 'Unholy' Sam Smith01:18:54 — Jung Kook, 'Seven' with Jon Bellion / Theron Thomas01:21:00 — Charli XCX01:22:00 — 'APT' and Bruno's 'Stank'01:30:56 — Lady Gaga + Watt01:42:30 — Production advice. Figure out what you're great atHosted by Ross GolanProduced by Joe London and Jad SaadWatercolor by Michael White Hosted on Acast. See acast.com/privacy for more information.

Today's guest went from making songs on a floppy-disk keyboard, sampling off a Kellogg’s cereal box DAW, and sending blind MySpace messages… to producing the some of the biggest crossover dance anthems of the last decade. And The Writer Is... Zedd!What makes this conversation special isn’t just the hits — it’s how brutally honest he is about the craft, the obsession, and the unexpected moments that built his career.A special thank you to our sponsors...Our lead sponsor, NMPA aka the National Music Publisher's Association. Your support means the world to us!And @splice -- the best sample library on the market, period.Chapters:0:00:00 – Teaser 0:01:06 – Welcome & Episode Intro 35:58 – Zedd on Never Thinking He’d Be Successful 25:41 – Growing Up Poor & Studying One Album a Month 18:01 – The Kellogg’s DAW That Started Everything 15:33 – Learning Music on a 16-Track Floppy-Disk Keyboard 30:44 – Why He Thought EDM Was a Joke at First 38:12 – The Skrillex MySpace Story That Changed His Life 31:25 – Finding His Sound Through Curiosity & Obsession 47:14 – The “Lightning Moment” Behind Clarity 59:34 – Being Wrong More Often Than Right 1:03:03 – Why Most Music Feels the Same Today 1:03:37 – Extraordinary vs. Average: What Listeners Actually Feel 1:00:08 – “All I’m Doing Is Chasing a Feeling” 56:26 – The Chaos Behind Making The Middle 1:00:47 – Realizing the Scale of His Own Success 28:23 – What It Takes to Stay Inspired 6:48 – The Creative Principles He Still Lives By 41:22 – The Fastest Way for Artists to Get Noticed 1:05:23 – Zedd’s Final Advice for Musicians 1:07:19 – Closing ThoughtsHosted by Ross GolanProduced by Joe London and Jad SaadWatercolor by Michael White Hosted on Acast. See acast.com/privacy for more information.

Today’s guest has rewired modern hip-hop. His fingerprints live all over the last decade but the real story behind that success is far more human, painful, and transformative than the headlines ever show. In this conversation, he opens up about the highs and lows of being a producer in hip-hop: the pressure, the politics, the contracts, the moments that nearly broke him, and the breakthroughs that almost didn’t happen. He also shares the lessons shaped by fatherhood, betrayal, and real perseverance — all while creating some of the most important and culture-defining music of our time. And The Writer Is... Hitboy! A special thank you to our sponsors... Our lead sponsor, NMPA aka the National Music Publisher's Association. Your support means the world to us!And @splice -- the best sample library on the market, period. Chapter list 0:00 TEASER 1:20 Ross’ Intro2:02 Fatherhood and Being a Full-Time Dad 5:12 Parenting, Hoops, and What His Son Really Loves 6:29 The Humbling Reality Check: Kids Don’t Care About Your Hits 7:29 Growing Up Between Pasadena & San Bernardino 8:34 Seeing His Uncle’s Success & Wanting to Be on TV 9:35 Falling in Love With Beat Programming 10:12 Learning to Write & Rap at 13 11:23 Selling His First Beat for $20 at 16 12:24 MySpace Era: The Birth of “Hit-Boy” 13:09 First Major Betrayal: Partner Gets Signed Behind His Back 15:01 Advice to His Younger Self: Patience & Self-Belief 15:23 Building Early Industry Relationships Through MySpace 16:13 First Time Inside a Real Studio (The Underdogs) 17:39 The Underworld of LA Sessions & A Young Hit-Boy Watching Greats 18:44 First Major Placement: Jennifer Lopez 19:06 Providing for His Mom With His First Checks 19:27 Growing Up Without a Present Father 20:22 His Dad’s Return & Going on a Run Together 22:04 How Fatherhood Changed His Time, Focus & Creativity 23:27 Recording Nas: The Hidden Role People Don’t See 24:57 Getting His First Publishing Deal (And the 18-Year Lock-In) 28:02 Staying Current: “I Update My Software Every Day” 28:21 First Big Hit: Drop The World Lil Wayne & Eminem 29:47 Why He Used to Clash With Kanye 32:00 The ‘N*****s in Paris’ Moment (Language Question + Setup) 33:35 First Song With Kanye: The Christmas Track 34:12 Making Music With Kanye, Jay-Z & the Good Music Family 35:40 Hearing 'Paris' for the First Time in the Planetarium 36:32 Realizing the Song Was Going to Be a Cultural Earthquake 38:23 Big Sean, Executive Production & Sharpening His Ear 39:09 How Drake Found the ‘Trophies’ Beat 39:52 Stripping Beats Down to Let Artists Shine 40:33 When to Stop Producing: The Minimalism Lesson 41:38 Depression, Contracts & Losing the Relationship With Drake 42:57 The Pain of ‘Trophies’ Not Making Drake’s Album 43:13 What His Publishing Deal Held Him Back From 44:22 Working From a Place of Fear vs. Freedom 45:01 Working With Beyoncé (Excellence at Every Level) 46:22 The Story of ‘THIQUE’: An 8-Year-Old Beat Comes Back to Life 46:39 Why Old Beats Deserve Second Lives 47:57 The Making of Sicko Mode & Travis Scott’s Explosion 48:20 The Greatest Timing Ever: Streaming, Social Media, Travis 49:00 The Long Journey of Sicko Mode (2016 → 2018) 50:13 Are Producers Songwriters? The Eternal Debate 51:30 Nipsey Hussle: Early Sessions & Mutual Respect 53:53 Nipsey Claims the Song: “I Need This for My Project” Hosted by Ross Golan Produced by Joe London and Jad Saad Hosted on Acast. See acast.com/privacy for more information.

Today's guest is a familiar face... A friend to the podcast and one of the most successful and influential creators in music history.He isn’t just a hitmaker. He's perhaps one of the few people in the history of music to have hits as a songwriter, artist, and producer... completely aside from one another across genres.And The Writer Is... Ryan Tedder!In this episode, he breaks down:🎯 Why the middle class of music is disappearing🎯 How splits, streaming, and AI are reshaping the game🎯 The mindset you need to survive as an artist today🎯 What real creative value looks like in 2025 and beyondThis one isn’t just inspiring — It’s essential listening for anyone who wants to last in music..A special thank you to our sponsors... Our lead sponsor, NMPA, the National Music Publisher's Association.Your support means the world to us!And Splice -- the best sample library on the market.Hosted by Ross Golan Produced by Joe London and Jad Saad Hosted on Acast. See acast.com/privacy for more information.

Today's guest is an international soul sensation...From writing “The Hardest Part” on Zoom to conquering imposter syndrome, crafting hits like "Dive" and "Man I Need," and creating her acclaimed album The Art of Loving.. She is on a meteoric rise in music.We discuss raw stories of heartbreak, growth, the magic of songwriting.. and how she learned to protect her voice in a room and write music that actually feels like her.And The Writer Is...Olivia Dean!Whether you're a songwriter, fan, or music lover, this episode is packed with inspiration, laughs, and behind-the-scenes gems.Presented by NMPA..The National Music Publisher's Association. Championing songwriters everywhere.Thank you to our sponsors!Co-presented by Splice.The best music sample library in music.CHAPTERS:00:00 – Welcome to the Soul01:50 – “I Still Feel So British”03:00 – First Trip to L.A. (With No GPS or Plan)04:00 – Learning to Trust Her Own Taste07:40 – When Artists Had Time to Be Bad08:30 – Making Meaningful Music in a Chart World09:20 – “I Don’t Write Every Day”13:35 – Disney, West Side Story, and Other Early Teachers15:50 – The First Song: “Mean Boy”17:05 – Parents Who Said Yes17:20 – The BRIT School Plan20:05 – Busking, Best Friends, and the Birth of a Band22:15 – The First Show: 70 Tickets, 10 People on Stage23:40 – Signing Her First Deal25:00 – The Studio Explosion (Her Worst Song Story)27:00 – Surviving the Rooms29:15 – How the Best Songs Are Written30:45 – The Yellow Van Tour (COVID-Era Reinvention)31:30 – “OK Love You Bye” — The First Song That Felt Free34:00 – From 70 Fans to 100 Million Streams36:00 – It Takes a Village (and a Lot of Gratitude)39:00 – “The Hardest Part” — The Song She Hated (That Changed Everything)40:00 – The Take That Hurts Is the Take That Wins43:20 – NMPA Ad Read44:05 – Splice Ad Read47:45 – Crying on the Studio Floor48:00 – “Dive” — When the World Started Singing Back51:40 – Being a Woman Who Writes (and Plays)53:10 – The Anatomy of a Song56:25 – “I Don’t Write Lies”57:35 – “The Art of Loving” — How the Album Was Born1:00:15 – What Love Actually Taught Her1:01:35 – Making Time for Love Anyway1:02:55 – Ross’s Mirror Moment1:04:30 – Learning to Sit in Silence1:05:45 – The Weight of Words1:06:30 – Being HeardAnd The Writer Is...Hosted by Ross GolanProduced by Joe London and Jad Saad Hosted on Acast. See acast.com/privacy for more information.

Julia Michaels has quietly rewritten the emotional DNA of pop music.From Selena Gomez to Justin Bieber to Sabrina Carpenter — her pen reshaped how vulnerability sounds on the radio.In this episode, Julia sits down with Ross to unpack the craft behind her catalog: the psychology of honest writing, the architecture of a hit, and the years she spent changing pop from behind the glass.They dive into the writing of hits, the evolution of her artistry, and what it means to sustain creative integrity in a fast-changing industry.Chapters0:00 Intro: The Woman Who Reshaped Pop Music0:59 Welcome Back: Reflecting on 8 Years in the Industry2:13 Music Industry Evolution: Then vs. Now3:00 Adapting Songwriting to Social Media and Trends4:32 Early Career Advice: Mental Health and Boundaries6:03 Panic Attacks and Performance Anxiety9:25 From Songwriter to Artist: Reluctance and Breakthrough11:23 Influence on Songwriting: Changing Pop's Sound15:06 Hit Runs, Burnout, and Creative Pauses17:55 Writing for Disney's Wish: Behind the Scenes19:42 Future Plans: Musicals, Retirement, and Balance21:05 Artistry and Collaborations23:00 Inside the Sabrina Carpenter Camp29:01 Breaking Down Hits: Taste, Bed Chem, and Coincidence30:50 Joining Tate McRae: From 17 to Global Hits33:39 Favorite Producers: Ryan Tedder, Stargate, and More36:04 Working with Ed Sheeran: Panic, Brotherhood, and Hits39:30 Crafting Lose You To Love Me with Selena Gomez43:24 Longtime Bond with Selena: Firsts and Milestones45:50 Celebrating Wins in a Changing Industry47:19 Songwriter Struggles: Pay, Radio, and Streaming50:26 Fair Splits and Standing Up for Writers55:09 Gender Challenges: Overworking Female Writers1:00:06 Regimented Life: Balance and Boundaries1:02:40 Running Her Own Label: Freedom and Control1:04:15 Career Lows and Highs1:06:10 Perfect Studio Moment: Working with Britney Spears1:07:34 Reflections: Where She Thought She'd Be1:08:45 Uncut Demos and Sacred Songs1:11:27 Wrapping with Selena, Benny, and Unlikely Stars1:15:55 Ego-Free Sessions and Lifelong Roots1:18:22 Outro and CreditsNMPA fights for songwriters' rights, ensuring fair pay and protection.Check them out at NMPA.org and follow them on social media at @NMPAorgSplice is the industry’s top sample library—royalty-free for all. It empowers creators with its incredible library and ethical AI tools, supporting original artists every step of the way.Download Splice today and follow them on social media at @spliceAnd The Writer Is...Hosted by Ross GolanExecutive produced by Joe London and Jad SaadFollow us on socials at @andthewriteris Hosted on Acast. See acast.com/privacy for more information.