EP 322 - Audacity Beats Confidence Every Time

Business of Marketing is 13 November in London grab your ticket and meet the full speaker line-up: Get your ticketAhead of the event, Fab sits down with speaker Eraj Lodhi to talk about the unconventional skill behind her career so far: audacity, not confidence. They get into how a handful of "joke" DMs to major founders built her entire community from scratch, and why she's become deliberate about testing every room, podcast and platform before deciding it's actually hers.ABOUT YOUR TEACHERAbout your teacherEraj Lodhi moved to the UK from Pakistan in 2023 with no network and too much audacity. Two years later she's PMW 30 Under 30, Alt Marketing School's Top Marketer to Watch, and the Founder of Plot Out Loud, a global platform built on one belief: people don't remember what you said, they remember how you made them feel. That's not just instinct — her MSc research proved it. She also hosts PlotCast, where leaders from Microsoft, CNN and Citibank tell the stories they usually keep private.LinkedIn: Eraj LodhiInstagram: erajlodhiiBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingDesign like a pro — grab 3 months of Canva Pro free with code ALTMARKETING3View all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Business of Marketing is 13 November in London grab your ticket and meet the full speaker line-up: Get your ticketAhead of the event, Fab sits down with speaker Raina Das (AKA The Marketing Cheerleader, and the one-woman marketing department behind binary10) to talk about the mindset that got her from Calcutta to the UK at 20 with zero certainty, why confidence is a skill you build rather than a feeling you wait for, and the real power of finding the right accountability partner. They close with a quickfire round on memes vs gifs, hot takes vs yaps, reels vs carousels, and the one platform she'd pick if she could only use one.ABOUT YOUR TEACHERAbout your teacherMeet Raina - the self-proclaimed Marketing Cheerleader and honestly, the title couldn't be more apt! While cheering on others, she built a community of 32000 people on LinkedIn! She is the 9-5 Marketing girl at binary10, running the whole show from branding, socials, website, podcast- if it's got the company's name on it, she probably touched it! 🪄And by the evenings, she becomes the Chief Cheerleading Officer at The Marketing Cheerleader 📣 Last but not least, she thinks Canva is her Bestie, clearly when Canva is every girlie's bestie!!LinkedIn: Raina DasInstagram: themarketingcheerleaderBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingDesign like a pro — grab 3 months of Canva Pro free with code ALTMARKETING3View all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Meet Krishna, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: clickFab brings speaker Krishna on the podcast to chat why kindness is a business skill, how to say yes to opportunities without losing your boundaries, and how productising your services buys back your time.ABOUT YOUR TEACHERKrishna Solanki is the founder and creative director of Krishna Solanki Designs (KSD), an award-winning brand and Squarespace website design agency based in Cambridge, UK.With 20 years of experience, she helps established independent businesses, startups, and SMEs elevate their online presence through distinctive brand identities and bold, converting Squarespace websites.Known for making the complex feel simple, Krishna brings design flair, trusted processes, and spot-on project management to every client she works with, because great design should also be a great experience. She also teaches business owners how to package and productise their services through her signature course, Package Your Services.Instagram: clickLinkedIn: clickBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingDesign like a pro — grab 3 months of Canva Pro free with code ALTMARKETING3View all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

The doors for the All-Access Pass are closing soon for this round: if you’ve been thinking about joining us, now’s the time: Join hereCoach Paulina Folaron joins Fab to talk holiday campaign planning: the timing mistakes marketers make every year, whether your brand even needs a “Christmas angle,” and a live reverse-engineering of three years of AMS’s own holiday campaigns.ABOUT YOUR TEACHERPaulina Folaron is passionate about anti-hustle ways of working while helping people scale their businesses and streamline operations. She specializes in analytics and creating sustainable marketing strategies that prevent the dreaded digital burnout, helping her clients build businesses without being on all the platforms, all the time.LinkedIn: Paulina FolaronBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai’s newsletter The Social Tea by Girl Power MarketingGrab 3 months of Canva Pro free with code ALTMARKETING3: click hereView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Meet Mel, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: clickFab brings speaker Mel on the podcast to chat why being interested beats trying to be interesting, why your marketing career doesn't need to be a straight line, and why you're always at least one week ahead of someone who needs what you already know.ABOUT YOUR TEACHERMel is a freelance copywriter and Managing Partner and Brand Voice Lead at Copy Or Die, the copywriting agency for brands who wanna live forever.She also hosts the indie business club podcast for freelancers, founders and business owners, talking about all the issues that face people doing their own thing. Mel's a qualified careers advisor, event speaker and Freelancer Magazine columnist. She lives with her family in Northamptonshire, far too far from the sea.Instagram: clickLinkedIn: clickBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingDesign like a pro — grab 3 months of Canva Pro free with code ALTMARKETING3View all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

This one's a teaser. Fab's full, off-the-record conversation with Phill Agnew runs well over an hour and lives inside the AMS All-Access classroom, grab your ticket for a whole season of these: click hereABOUT YOUR TEACHERPhill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals.LinkedIn: Phill AgnewBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩SUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Meet Kalyl, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: clickFab brings speaker Kalyl on the podcast to chat sales page copywriting, the "so what" test, and building messaging that's distinctive without losing clarity.ABOUT YOUR TEACHERA former theatre-maker turned creative director & copywriter, Kalyl writes brands with bite, identities that feel alive under the skin, messaging with vertebrae, and stories that refuse to sit quietly in the corner. He has a decade and a half of experience directing performers on stage and nearly as long directing founders and creators on the page. He runs Words Hurt, where he helps businesses put more FUN in their fundamentals, and get booked out while causing a scene.Instagram: clickLinkedIn: clickBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingGrab 3 months of Canva Pro free with code ALTMARKETING3: click hereView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Ready to build a smarter, more sustainable marketing strategy without burning out? Join our free Visibility Challenge and start showing up as yourself, not just your brand:join the challengeAI is quietly taking over paid social, and Fab kicks things off with a quiz for AMS coach Becca Holloway: what percentage of LinkedIn comments were entirely AI-generated between April and June this year?From there, they dig into Meta's brand-new Ads MCP connector, which lets AI agents build and manage Partnership Ads on your behalf, and Meta One, Meta's new paid subscription gatekeeping insights tools that used to be free.ABOUT YOUR TEACHERBecca Holloway is an award-winning social media consultant with 8+ years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line.LinkedIn: Becca HollowayInstagram: beccasocialstudioBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingGrab 3 months of Canva Pro free with code ALTMARKETING3: click hereView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access PassRust out is coming for marketers next, burnout's sneakier, quieter cousin, and it's just as damaging. In this episode, Fab is joined again by AMS coach Paulina Folaron, aka the Solutions Sorceress Supreme, to unpack the anti-hustle trend taking over Gen Z's corner of TikTok: bare minimum Mondays, lazy girl jobs, and rust out.They get into why the old hustle-harder playbook stopped working, what sustainable performance actually looks like for marketers, and one genuinely practical way to start tracking your own impact.ABOUT YOUR TEACHERPaulina Folaron is an operations and digital marketing strategist, self-styled "Solutions Sorceress Supreme," who brings a bit of witchy, a bit of whimsy, and a lot of anti-hustle energy to everything she does. She's a coach at Alt Marketing School, helping people scale their businesses and build sustainable, analytics-driven marketing without the burnout.Website: paulinafsolutions.comLinkedIn: Paulina FolaronBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingGrab 3 months of Canva Pro free with code ALTMARKETING3: click hereView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access PassIn this episode, Fab is joined by AMS ambassador Lara Parry, better known in the community as the "AMS Gossip Girl" for her eye for a brilliant campaign before anyone else clocks it: to break down three brand collabs that shouldn't have worked, and did: Seep's nostalgic "Overheard in Waitrose" billboard, KFC's unlikely chicken-and-wine pop-up with La Vieille Ferme, and the Huda Beauty TikTok ad that stopped Lara's scroll cold.ABOUT YOUR TEACHERAbout your teacherLara Parry is a brand marketing and commercial strategist working with purpose-led and creative brands auditing the whole business for revenue leaks, new revenue streams and offers, and building out the brand ecosystem around them.She's the founder of LIP Studio, a brand strategy consultancy, and The Creative Collective Brighton, a 1,000+ member creative community built in eight months through organic, audience-led strategy. Her results include a 57% LinkedIn click-through rate against a 0.4% industry benchmark and 19.7% Instagram growth in under a month, entirely organic.LinkedIn: Lara ParryInstagram: l.i.pstudioBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingGrab 3 months of Canva Pro free with code ALTMARKETING3: click hereView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify