Leveraging Generative AI with Christopher Penn [020]

In this episode, we're joined by Brandon, the producer of this podcast, to discuss AI overwhelm and the challenge of balancing client needs with our own creative identities. We also explore the importance of creating uniquely human customer experiences, even when using AI, and the impact of being intentional about the tools we choose to use. You can connect with Brandon at: https://mrbrandonburton.com To learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c To get the latest AI tools, news, and recommendations delivered to your inbox, go to: https://aiforcreativeentrepreneurs.com/

Kira and Rob provide an in-depth analysis of the AI landscape for creative entrepreneurs in 2024. Fresh off a transformative 2023, they discuss key developments that shaped the industry last year and emerging specialties you might want to consider. Whether just getting started with AI or looking to maximize its potential, this forward-focused episode delivers strategic insights to help you capitalize on AI in the year ahead. To learn more about how you can use AI in your creative business, visit: ⁠https://thecopywriterclub.com/ai4c

In this interview with Grainne McKnight, a data scientist at AI startup Spoke, we learned how small teams and solo entrepreneurs can take advantage of AI to cut through notification overload from online communication tools like Slack. Grainne explained how Spoke’s product summarizes notifications across apps and prioritizes action items so you don’t miss anything important. We also discussed the need for diversity in AI, and the importance of building responsible products. You can check out Spoke at: https://www.spoke.ai To learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c

John, the founder of E5 Agency, joins us to discuss leveraging AI to amplify your unique skills and speed up processes. John shares how he went from AI skeptic to incorporating tools like ChatGPT into his agency’s workflows. He provides examples of using AI for research and content creation. He explores emerging opportunities in audio, video, and automation, along with concerns around deepfakes. You’ll learn practical tips to implement AI to grow your business and career. You can connect with John Mulry at: [email protected] To learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c

Mike, the Chief Content Officer at Marketing AI Institute, joins us to discuss how marketers and content creators can adapt as AI rapidly evolves. We explore Mike's thoughts on moving from AI experimentation to integration, creating more human-focused content in the AI era, and the path to becoming an AI marketing specialist. Mike also shares which AI tools he finds most valuable right now, along with his advice for preparing your business and your role for the AI future. You can connect with Mike Kaput at: https://www.linkedin.com/in/mikekaput/ To learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c

Christopher Penn, co-founder and chief data scientist at Trust Insights, joins us to discuss the practical realities and possibilities of AI in the creative space.Drawing on his extensive experience, he provides refreshing perspectives on topics ranging from the AI singularity, to bias in generative models, to new roles and opportunities for prompt engineers.You can connect with Christopher Penn at: https://www.christopherspenn.comTo learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c

Susan, a content strategist and co-author of 'Voice Marketing: Harnessing the Power of Conversational AI', joins us to discuss the creative opportunities for writers in her field. In this episode, Susan explains what conversational AI is, the current state of voice assistants, and how small business owners and freelance writers can leverage these technologies. She also outlines a process for researching and designing AI interactions, and shares tactical tips for optimizing content. You can connect with Susan Winters at: https://twitter.com/sjw75 To learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c

Oz, the Chief Revenue Officer at DeepDub, joins us to discuss using AI for instant video dubbing and localization. In this episode, Oz explains how DeepDub's technology works, how important it is to make video content accessible to global audiences, and the use cases for copywriters and content creators. Oz also explores the ethics of synthetic media, and the need for an ethical approach as AI capabilities advance. Learn more about DeepDub's platform at: https://deepdub.ai To learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c

Julia McCoy, the president of Content at Scale, and an expert in AI-powered content writing joins us to share her journey — from being anti-AI to embracing its potential in the writing industry. She discusses the launch of her book, "Content Writers Handbook", how she quickly adapted her perspective to incorporate AI into her writing process, and the crucial areas AI still falls short.  If you're curious about the future of AI in content creation and how it can enhance your writing skills, this episode is a must-listen.  You can test Content at Scale for yourself at: https://bit.ly/tcc-ai-content To learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c

Dive into the takeaways we each took from a recent mastermind retreat. We're getting specific about the type of time-saving tools copywriters can build, and discussing The Copywriter Club's next steps with AI. To learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c