Woollen ropes, British pork campaign and beef market outlook

With lambing and spring calving now in full swing, the AG Show team checks in with a vet to get the lowdown on what the Bluetongue virus could mean for the newest arrivals in your flock or herd.We also dig into how the conflict in the Middle East might shake up nitrogen supplies and impact other farm costs.And with shoppers feeling the pinch from rising food prices, we hear about a new study looking into what really influences their choices when they’re picking up red meat in-store.SOME USEFUL BITS (FROM AHDB & BEYOND)Bluetongue Virus Hub - Ruminant Health & WelfareBTV-3_Factsheet_A4_260224.inddBluetongue virus webinars | AHDBMiddle East escalation and potential implications for nitrogen and farm costs | AHDBConsumer insights: Meat shopper journey | AHDBGET IN TOUCHCharlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected] up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts

The AG Show is hanging out with Suffolk pork farmer Molly-Anne Gimson to hear how she transformed an old horse trailer into a super-cute mobile café. She’s a young entrepreneur with a seriously inspiring story - and she’s using her platform to help more people understand where their food actually comes from.We’re also diving into why 2025 was a standout year for UK dairy and red meat exports, with global demand smashing records at £4 billion. AHDB’s International Trade Development Director, Jonathan Eckley, joins us to break down what drove that success and where the next big growth opportunities might be.Oh, and don’t miss our update on what’s happening in the lamb market, too.** Please note this episode was recorded before the recent events in Iran and the Middle East **SOME USEFUL BITS (FROM AHDB & BEYOND)About | Pigs In...Global appetite for UK dairy and red meat sees exports hit record high of £4 billion | AHDBLamb market outlook | AHDBGET IN TOUCHCharlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected] up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts

The AG Show is stepping onto the court - literally - as one inventive farmer has transformed his potato store into a set of padel courts to cash in on the fitness craze everyone’s suddenly obsessed with. Turns out the old barn is exactly the right height for anyone hoping to hit the perfect lob!With spring drilling creeping up fast, we also check in with AHDB’s agronomy guru Bek Hirstman, who’s got some seriously handy tips for tackling those soggy fields.Oh, and there’s also a royal visit to an auction mart - so plenty to talk about this week!SOME USEFUL BITS (FROM AHDB & BEYOND)Padel: What is it and why is the racquet sport so popular? - BBC SportPadel Farm York | Play Padel in YorkRecommended Lists for cereals and oilseeds (RL) | AHDBGET IN TOUCHCharlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected] up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts

Ever wondered what happens to a sheep’s fleece after shearing? Turns out, it’s not just for jumpers. The AG Show team caught up with a farmer who’s breaking new ground by turning wool into ropes on a commercial scale - and get this, they’re apparently brilliant for harvesting seaweed. Who knew?They also dive into the latest push from AHDB to champion British pork. So don’t be surprised if you spot a new ad popping up during the break of the latest Ant & Dec show - we’re really going for it.And to top it off, there’s a rundown of the newly released beef market outlook, in case you want the inside line on what’s happening in the sector.SOME USEFUL BITSChoose Sustainable Rope: 100% NATURAL BRITISH WOOL PRODUCTSPork marketing campaign returns bigger than ever | AHDBBeef market outlook | AHDBTackling mental health in the farming community of HerefordshireGET IN TOUCHCharlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected] up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts

With the weather getting more unpredictable by the year, The AG Show welcomes back Nuffield Scholar Hattie McFadzean to chat through practical ways our dairy farms can toughen up and stay climate‑resilient.We’re also digging into how the boom in GLP‑1 weight‑loss drugs could open up some big opportunities - and a few challenges - for the industry.Plus, we get the latest on what’s happening in the pork market. And with Yellow Wellies’ Mind Your Head campaign in full swing, we’re taking a moment to talk about mental health too.SOME USEFUL BITSClimate resilience | AHDBNuffield Farming Scholarships Trust | AHDBHattie McFadzean | Nuffield Farming ScholarshipsCutting through the fat: How GLP-1 drugs are affecting the dairy market | AHDBPork market outlook | AHDBMind Your Head - YellowWellies.orgGET IN TOUCHCharlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected] up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts

The AG Show is going global this week, kicking things off with an absolutely wild story from a 2,000‑mile harvest adventure across the U.S.Eleanor Gilbert - you might know her as Berkshire Farm Girl - jumps on the mic with Hannah and Charlotte to share what it was really like travelling the Great Plains for six months. We’re talking eight states, 1,000 hours in a combine and helping to bring in a massive 130,000 acres of crops. And guess what? She’s already got her sights set on Australia next.We’re also hearing from Hattie McFadzean, an AHDB‑backed Nuffield Scholar, about her whirlwind study tour through five different countries… plus plenty more along the way.SOME USEFUL BITSBerkshire Farm Girl – Follow Me on my Journey educating the world on diverse farming practicesNuffield Farming Scholarships Trust | AHDBAgri Market Outlook | AHDBDairy market outlook | AHDBGET IN TOUCHCharlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected] up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts

Ever wondered what really happens when you start handing over the family farm to the next generation? That’s exactly what Lisa Edwards is navigating on her cereals and potato farm up in Lancashire - and she’s spilling all in this episode of The AG Show as we dive back into the world of succession planning.Fancy making your own trainers? Yep, actual trainers. We meet the Wiltshire farmer turning cow hides into a hands-on sneaker‑making workshop.And have you ever been to the British Cattle Breeding Club Conference? No worries if not - Hannah’s got you covered with the inside scoop on what went down and what headwear was spotted.Oh, and Charlotte's got a new sofa don't you know?!SOME USEFUL BITSSuccession planning | AHDBAndy Rummings Beef | Grass fed beefBritish Cattle Breeders ClubUK Ruminant Antibiotic Stewardship RoadmapGET IN TOUCHCharlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected] up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts

The AG Show dives into how red meat and dairy are being pushed in the Let’s Eat Balanced campaign - and we take a closer look at whether all that marketing magic could actually give milk prices a boost.We’re also asking one of farming’s biggest questions: how on earth do you pass a farm on to the next generation? This episode kicks off the first of our two‑parter on the sometimes‑messy, always‑important world of succession planning.And finally… tissues at the ready. As we say goodbye to presenter Tom, we send him off with a proper brain‑bender: cattle genetics. Naturally, he’s calling in the F.I.E.L.D. Agents for backup — because let’s be honest, even the acronyms need decoding.SOME USEFUL BITSLet’s Eat Balanced marks five years of success supporting British farming | AHDBSuccession planning | AHDBEBVs and indexes for suckler herds | AHDBEnviroBeef | AHDBGET IN TOUCHCharlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected] up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts

Farm data – what’s the deal? Who’s using it, and can you really trust the folks looking after it? This week on The AG Show, we dive into the topic that’s becoming a big deal for farming.We’ll take a quick look back at how our red meats stacked up over Christmas, and then look ahead to what’s on the NSA’s Lambing List.Oh, and guess what? F.I.E.L.D. Agents are back – fighting rural crimes against plain English (because jargon is so last season).SOME USEFUL BITSFarm Data Exchange (FDE) | AHDBChristmas 2025: Lamb wins big, turkey tumbles and convenience is king | AHDBLambing List | National Sheep AssociationGET IN TOUCHCharlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected] up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts

As we roll into the new year, The AG Show is diving into the latest trends shaping how health‑conscious consumers are eating. From the rise of high‑protein and high‑fibre everything, to the buzz around weight‑loss jabs and supplements, AHDB’s consumer guru Vanessa Adamson and nutrition and health top bod Kate Arthur help us make sense of it all. They join Charlotte, Hannah and Tom to unpack what these shifts could mean for our plates -and our farmers.Plus, Farmer Tom is back! He’s giving us an update on his Farmer Time charity and how it’s reconnecting kids with the fields and farms where their food begins.SOME USEFUL BITSThe new consumer health revolution | AHDB2026 consumer health predictions | AHDBFarmer Time | Connecting Classrooms & FarmsGET IN TOUCHCharlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected] up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts