The Revival of Brora

Few people know the whisky industry as well as Sukhinder Singh. He’s a renowned collector of rare whiskies, founded The Whisky Exchange with his brother Rajbir, and is now building a distillery on Islay. We’ll talk with Sukhinder about the coming whisky loch, progress on his new Portintruan distillery, and much more on this week’s WhiskyCast In-Depth. In the news, Scotch whisky exports fell significantly during the first half of 2024. William Grant & Sons plans a major expansion at its Girvan complex in Ayrshire, and Pernod Ricard’s new North American Distillers unit plans to build a hub around its Rabbit Hole distillery in Louisville. 

This week, we’re on the road at The Whisky Exchange’s Whisky Show in London. We’ll have highlights from the weekend, including an interview with Dave Broom on his latest book, the third edition of the World Atlas of Whisky. 

U.S. craft distillers are facing a crisis, with an average of one distillery shutting down each week over the past year. Inflation and cutbacks in consumer spending get part of the blame, but there’s also a distribution crisis. Just three companies control the route to market for many craft distillers, and their focus is on high-volume brands as opposed to the low-volume craft distillers. Margie Lehrman of the American Craft Spirits Association is one of the leading advocates for “direct to consumer shipping,” which would allow distilleries to ship their whiskies directly to consumers. The option is only available in 10 U.S. states and the District of Columbia, and wholesalers have vehemently opposed any attempts to expand that number. We’ll talk with Margie Lehrman on this week’s WhiskyCast In-Depth. In the news, economic headwinds cut into sales for both Pernod Ricard and Brown-Forman, while Angel’s Envy co-founder Wes Henderson plans to build a $93 million dollar distillery in Kentucky. 

September is National Bourbon Heritage Month, and the folks at Bourbon & Banter have a unique challenge every September. They want Bourbon lovers to taste a different Bourbon each day during the month. If that sounds daunting, Bourbon & Banter founder Pops Garrett says it can be fun, too. We’ll talk with Pops Garrett about the Challenge on this week’s WhiskyCast In-Depth. In the news, Sweden’s Mackmyra Distillery has filed for bankruptcy, and we’ll get your views on whether this is a sign of things to come for the whisky industry.

Washington’s Woodinville Whiskey is celebrating its 15th anniversary this year, and hundreds of people lined up this weekend to get first crack at the distillery’s latest release, an 8-year-old Bourbon that’s the oldest Woodinville release yet. We’ll talk with co-founder Orlin Sorenson on this week’s WhiskyCast In-Depth. In the news, a proposed alcohol tax increase in Nebraska has been voted down, while the Justice Department is appealing a Texas judge’s ruling that a ban on home distilling is unconstitutional.

Diageo’s Brora Distillery in the Scottish Highlands celebrated the third anniversary of its revival this summer, and is now pouring new Brora single malt whisky on its tours. The venerable distillery underwent four years of restoration work before reopening in 2011, and its whiskies from the days before 1983 when the distillery closed are becoming harder to find. We’ll talk with Brora’s Andrew Flatt on this week’s WhiskyCast In-Depth. In the news, taxes on alcohol are going up around the world, while one of the world’s leading online whisky shops is back in the U.S. business again following its sale. 

Two years ago, the Treasury Department’s Tax & Trade Bureau opened the bureaucratic process for issuing an official definition of American Single Malt Whisky. After a brief public comment period, the agency has yet to act on the proposal, and that has distillers of American Single Malts frustrated with the lack of action. We’ll talk with Steve Hawley, executive director of the American Single Malt Whiskey Commission, about a new campaign to put pressure on the TTB to act. In the news, Diageo reports a sales decline for its fiscal year, while Campari beat analyst forecasts despite economic headwinds. We’ll taste three American Single Malts in the What I’m Tasting This Week Department, and in our Behind the Label segment, we’ll explain why “bottled in bond” doesn’t just apply to Bourbons. 

The wife and husband team of Georgie Bell and Fabrizio Leoni gave up their day jobs last year to launch The Heart Cut, an independent bottler dedicated to finding great drams from all over the world. They’ve released seven single casks so far from distilleries in Israel, Finland, Denmark, and the U.S., and did it all while Georgie was pregnant with twins. We’ll talk with Georgie Bell about The Heart Cut and work-life balance this week on WhiskyCast In-Depth. In the news, Irish Whiskey tourism is up from a year ago, but still below pre-pandemic levels, while sales are lagging at Möet Hennessy and Rémy Cointreau. 

Utah’s High West Distillery moved production operations from its downtown Park City gastropub to a state of the art distillery in nearby Wanship. The mountaintop distillery is producing award-winning whiskies and equally winning awards for its food and bar programs. This week, High West celebrated its annual Protect The West gala to raise money for three regional charities, and raised $100,000.  We’ll visit the distillery and talk with Master Distiller Brendan Coyle on this week’s WhiskyCast In-Depth. In the news, Buffalo Trace has a French flair for the Paris Olympics, and we’ll look at the latest auction results. 

Speyside’s Dallas Dhu has been a historic site since it closed in 1983, left intact the way workers left it on the final day of production. Now, there are plans in place to revive the venerable distillery, which is owned by Historic Environments Scotland. HES has signed a deal with Murray McDavid owner Aceo Limited to resume production at Dallas Dhu while maintaining it as a historic site. We’ll talk with ACEO managing director Edward Odim on this week’s WhiskyCast about the challenges — and the responsibilities — in taking on the revival of Dallas Dhu. In the news, the Black Bourbon Society has launched a boycott of Molson Coors products, while Pernod Ricard is bringing all of its U.S. brands under one umbrella.