The Pocus Unlocking Revenue Podcast

Victoria Loewenstern of ContentSquare explains why most SDR teams are built wrong—and how prioritization, multitouch outreach, AI, and cold calling actually drive pipeline.

Alison Silver of Brex explains why post-sales is the new GTM battleground—and how dedicated client sales teams drive retention, expansion, and long-term growth.About Alison Alison Silver is a SaaS sales leader with over a decade of experience helping fintech and enterprise teams grow revenue and strengthen go-to-market strategies. She has led teams through rapid expansion, guided new market entries, and built sales organizations that focus on both results and long-term sustainability. At Brex, Alison helped shape the Client Sales function, introduced programs that improved quota attainment, and partnered across departments to accelerate pipeline growth. Prior to Brex, she played a key role in building high-performing teams and scalable processes at Emburse and other SaaS organizations. Known for fostering collaborative, high-energy cultures, Alison focuses on aligning people, processes, and technology to support customer success and company growth. She enjoys sharing practical strategies for sales process optimization, cross-functional alignment, and team development, and is an active user and advocate of Gong in driving sales excellence.

Andy Varshneya of Redis explains how marketing ops becomes a strategic force—bridging execution, leadership, and cross-functional alignment to reduce friction and drive GTM results.About AndyAndy Varshneya is Chief of Staff and VP of Marketing Operations at Redis, where he helps scale GTM teams, align strategy with execution, and protect a culture of collaboration and clarity.

Patrick Lavergne of Coveo explains how signal-based prospecting and AI help sales teams prioritize the right accounts, reduce prep time, and improve pipeline quality.

Learn how to build a scalable pipeline engine without relying on a single channel, using events, ABM, and AI-powered BDR workflows.Flora Felisberto (SecurityScorecard) shares how enterprise marketing teams generate pipeline in cybersecurity and why there are no silver bullets.About FloraFlora Felisberto is a growth marketing leader with 15+ years of experience driving revenue across demand generation, digital, operations, customer marketing, and business development. She leads global revenue marketing at SecurityScorecard, running the company’s pipeline engine across all channels. Previously, she helped scale OutSystems to $350M+ in revenue and held marketing leadership roles at Rapid7, Perfecto Mobile, Mendix, and ZoomInfo.

Megan Boone of Redis explains why modern marketing must act as the intelligence engine of GTM—and why AI, SDR alignment, and first-principles thinking matter more than playbooks or attribution.

Rob Giglio of Canva explains how AI and visual communication are changing the future of work — and what that means for modern go-to-market teams focused on personalization and relevanceAbout RobRob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.Rob joined Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign. Prior to Docusign, Rob spent over ten years at Adobe, leading the global sales and go-to-market teams for their Digital Media Business Unit and holding responsibility for over $7B in revenue. Rob’s previous professional experiences include general management and marketing roles at Gap, Williams-Sonoma, Clorox and Procter & Gamble. Rob holds an MBA from the University of Southern California and a B.A. in Psychology from San Diego State University.

Learn how to scale B2B demand generation using ABX (Account-Based Everything), modern GTM frameworks, and people-led growth strategies.Ben Pollack (Rippling IT) breaks down ABX vs ABM, channels that actually work, and how growth teams build scalable demand without cold outbound.

Steven Rickli of Zip shares why Revenue Operations is one of the most strategic roles in GTM—and how strong RevOps teams accelerate growth instead of slowing it down.About StephenStephen currently leads RevOps at Zip, where he's responsible for building the strategic foundation to support aggressive growth goals. His unconventional journey from finance to RevOps gives him a unique lens on how the function has evolved from administrative support to strategic powerhouse. Prior to his role at Zip, Stephen spent almost five years at Verkada in Strategy & Operations and in finance at Blackstone, before transitioning to tech.

Learn how Superhuman built a scalable sales process, transitioned from PLG to sales-led growth, hired top AEs, and improved forecasting without relying on CRM theater.Caitlin Nelson shares practical lessons on hiring top AEs, sales methodology, and building a revenue engine that actually scales.