33. Marketing your spa business with Meg.

Welcome to The Treatment Room! Today I am joined by The Spa Profit, Melinda Miné. Melinda is a spa success coach and revenue strategist. We talk: - How to have a strategy for your menu/ services - When to raise or lower your prices - How to create high value offers - Should you lower your prices to be more affordable? Learn more about Melinda here. This episode is sponsored by Pomp Beauty. Want to retail professional lines without needing to stock inventory yourself? Pomp is my retail success secret! ⁠⁠⁠Join Pomp today with my referral link.⁠⁠ My Instagram @myestytessa  My YouTube: Tess Zolly  My TikTok: @myestytessa  My skincare brand: @freeskinbytessa  To book a skin consultation or mentorship call with me: www.tessaskin.com/services⁠   To shop Glymed Plus, register on the top right via my authorized store: ⁠https://glymedplus.com/store/tessaskin⁠

Welcome to The Treatment Room! Today I am joined by the famous and beloved queen of skin research, Jan Marini. This episode is sponsored by Pomp Beauty. Want to retail professional lines without needing to stock inventory yourself? Pomp is my retail success secret! ⁠⁠Join Pomp today with my referral link.⁠ You're in store for an acne refresher. We're covering: - how acne forms - how diet influences acne - why actives are important for acne - is Benzoyl Peroxide safe to use (Valisure controversy) To shop any of the products mentioned in this episode, please email me: [email protected] to order on Pomp Beauty with free shipping. My Instagram @myestytessa My YouTube: Tess Zolly My TikTok: @myestytessa My skincare brand: @freeskinbytessa To book a skin consultation or mentorship call with me: www.tessaskin.com/services⁠  To shop Glymed Plus, register on the top right via my authorized store: ⁠https://glymedplus.com/store/tessaskin⁠

Welcome back to The Treatment Room!   This episode is sponsored by Pomp Beauty. Want to retail professional lines without needing to stock inventory yourself? Pomp is my retail success secret! ⁠Join Pomp today with my referral link.⁠ Today we are chatting: - How to get your first esthetics job with NO experience - How to use social media to market your business - Should you go solo? - Why making yourself uncomfortable is key MY LINKS ⁠⁠⁠⁠ Book a 1:1 session with me: https://www.tessaskin.com/services/#coaching Shop FreeSKIN by Tessa⁠⁠⁠⁠: www.freeskinbytessa.com Follow me on IG/ TikTok: @myestytessa @freeskinbytessa

Taxes stressing you out? Let's get you prepared for tax season! Esties, we never learned accounting or how to file taxes.... So Danielle Hayden, CEO of Kickstart Accounting is here to help. Hire Danielle as your accountant: https://www.e-suite.co/a/2147609469/TnRnGmJG Save with code: TESSA3977 We talk: - Choosing an entity (S Corp, LLC, etc) - Important deductions to save you $ - Why you need accounting support that advocates for you - Why co-mingling expenses is killing your profit - Why underspending is costing your business follow Kickstart: https://www.instagram.com/p/C22Qhd8uaBJ/ Did this episode help you out? Let me know on social media @myestytessa and please share this episode! Book with me: www.tessaskin.com/services Shop FreeSKIN by Tessa: www.freeskinbytessa.com Thank you to Pomp Beauty for sponsoring this episode! Sign up to retail with Pomp and work with brands like Jan Marini, iS Clinical, Glommed Plus, Colorescience, and more!

Welcome back to The Treatment Room!  Today we are joined by my dear friend, Karlee Lauren. Karlee specializes in results-driven esthetics including peels, hydra facial and more in the Fort Meyers, Florida area. We pick up on our last convo (#80: Build a Spa Business Checklist) and discuss how Karlee has built a waitlist of golden clients while still ensuring she has work life balance and feels in control of her business. We answer your listener questions regarding effective retail strategy, client boundaries, and how Karlee decides to bring on a professional product line. This episode is sponsored by Pomp Beauty. Want to retail professional lines without needing to stock inventory yourself? Pomp is my retail success secret! Join Pomp today with my referral link. Follow Karlee: @karleelauren_ MY LINKS ⁠⁠⁠⁠ Shop FreeSKIN by Tessa⁠⁠⁠⁠: www.freeskinbytessa.com Follow me on IG/ TikTok: @myestytessa

Today we meet Raya, Schwartz, co-founder of Bosses in Beauty and the Six Figure Beauty Business Blueprint. Raya is here to prepare and embolden estheticians to go solo, the smart way, while creating a more profitable, sustainable business. Take Raya’s 6 Figure Blueprint: https://www.bossesinbeauty.com/a/2147830605/Woz8L3G9 Take Raya's FREE masterclass on Feb 25 2024:  https://www.bossesinbeauty.com/a/2147798328/Woz8L3G9 Sign up to retail with Pomp (Jan Marini, Hydrinity, Colorescience, ClearSTEM + more pro brands for esties!): https://app.pompbeauty.com/proregister?referral_name=Tessa%20Zolly Follow Raya: @bosses_in_beauty Follow me on social media: @myestytessa Book a consult with me: www.TessaSkin.com

Welcome back to The Treatment Room!  Meet Hydrafacial master & skincare expert, Miracle Workman, from Wasilla, Alaska. We talk Miracle's success as a 28-year-old mom making 180k with big aspirations of continuing to grow her business and redefining the standard pay for estheticians. Miracle shares her tips for: - selling product naturally - the course that changed her business - how she handles no-shows, cancellations etc - client horror stories - income sources - credit card + finance tips - preferred brand partners, and more! TAKE RAYA'S BBB COURSE Listen to Miracle's first episode Miracle's IG. MY LINKS ⁠⁠⁠⁠ Shop FreeSKIN by Tessa⁠⁠⁠⁠ Follow me on IG/ TikTok: @myestytessa

Welcome back to The Treatment Room!  The man, the myth, Douglas Preston, founder of Preston Acne Pros, and esthetician of over 40 years shares his insights on treating acne, how to master comedones extractions, and spills the tea on his upcoming partnership with Face Reality. Follow Douglas. Save on the RXtractor with code Tess10: https://www.prestonskincenter.com/product-page/preston-comedone-rxtractor-single MY LINKS ⁠⁠⁠⁠ Shop FreeSKIN by Tessa⁠⁠⁠⁠: www.freeskinbytessa.com Follow me on IG/ TikTok: @myestytessa

Welcome back to The Treatment Room!  Meet my best friend since middle school, Steph! We take on a beginner's perspective to skincare as she asks me all her skincare questions (from a normal/ non-professional's POV.) Please give Steph a little virtual love for coming on and joining me for her first pod! Steph's IG. MY LINKS ⁠⁠⁠⁠Shop FreeSKIN by Tessa⁠⁠⁠⁠ Follow me on IG/ TikTok: @myestytessa

Welcome back to The Treatment Room!  Today we meet Robyn McAlpine, @expert_skin_therapist, who is a corneotherapist, spa clinic (Skintifix) owner, esthetician and author of the book on barrier health, Skinside Out. - how to live realistically while supporting our skin - the best ingredients to support your barrier - treatments Robyn does + DOESN'T like (hot takes!) - a corneotherapist's take on active ingredients - why RESILIENT skin (not perfect skin) is the goal - what to consider with acne when supporting barrier health - how stress impacts skin - what affects barrier health beyond our topics - Perioral Dermatitis and Robyn's experience with it More about Robyn/ her website Robyn's book MY LINKS ⁠⁠⁠Shop FreeSKIN by Tessa⁠⁠⁠ Follow me on IG/ TikTok: @myestytessa