103: January Goals Are Failing Your Content Creator Business—Here’s Why
What if I told you the fastest way to sabotage your content creator business… is setting New Year’s goals on January 1st?
Yep. I said it. This is one of my hottest takes—and 12 months later, I still stand by it.
In this rerun episode, I’m breaking down why January is actually the worst time for travel creators and content creators to set new goals, routines, or systems—and how waiting just a little longer can completely change your momentum, your mindset, and your long-term success.
If you’re a travel creator, juggling constant movement, post-trip slumps, family time, inbox overload, and way too many “new year, new you” messages… this episode is your permission slip to breathe.
In this episode, we talk about:
- Why January goals set most content creators up for failure
- The post-trip slump (and why ignoring it kills productivity)
- How travel and the holidays drain your creative energy more than you think
- Why “hitting the ground running” on January 1st is unrealistic for a content creator business
- How to use January as a reset month instead of a pressure cooker
- The real reason 80% of New Year’s goals fail by February
- How to set smarter, more sustainable travel 2026 goals (yes, starting now—but executing later)
If this episode hit home:
- DM me on Instagram and tell me—do you agree that January goals are BS?
- Share this episode with a fellow travel creator who’s putting way too much pressure on themselves
- Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.
- Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
- Say hi on Instagram
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