The Talking Giraffe -The Connected Packaging Podcast

Every pack on a shelf, in a cupboard or on a kitchen table is a media channel brands already own, and most aren't using it yet.In this episode, recorded live at the M&M Global Awards, Jenny Stanley (Appetite Creative) is joined by Fabian Kukral of Promodoro and Lukas Brocks of Weischer.OOH. Together, they discuss why packaging is becoming one of the most powerful screens in a brand's media plan.In this episode, they explore:Why packaging is "a billboard in your home" and how brands can turn a scan into a real conversation.Inside Vodafone Moving Helpers: +27% brand image and +54% consideration among participants.How FMCG brands are leading the way and what's holding others back.What GS1 Sunrise 2027 means as QR codes move onto every pack.How to measure packaging alongside the rest of the media plan.The new M&M Global Awards category, Best Use of Connected Packaging as a Media Channel, launched with Koenig & Bauer AuraVeo.Recorded and shared with thanks to Festival of Media and M&M Global.Watch the full session: https://www.youtube.com/watch?v=2LbxExzdGgQFind out about next year's awards at festivalofmedia.com.📊 Have your say: Our 2027 Global Connected Packaging Survey is now open. Share your insights and take part here: https://forms.gle/rNQVDadSMV5ZRR95A

Why do shoppers scan a QR code on pack? A behavioural scientist and a packaging designer on what makes people notice, scan and come back.Appetite Creative's Jenny Stanley is joined by Patrick Fagan, Co-founder and Chief Science Officer at Capuchin Behavioural Science, and Christel Morival, CEO of LAMARQ International. They cover why shoppers are 'cognitive misers', how to get a QR code past the brain's bouncer, curiosity and 'what's in it for me?', timing and context, the two biggest mistakes (the invisible code and the empty reward), standing out in an AI world, and why scan rates are not enoughYou'll learn:•⁠ ⁠Why QR codes go unnoticed, and how to get past the "brain's bouncer"•⁠ ⁠How curiosity and "what's in it for me?" drive scans•⁠ ⁠Why emotional rewards can beat discounts•⁠ ⁠How gamification holds attention for 3–7 minutes•⁠ ⁠How AI is changing pack design and brand discovery•⁠ ⁠The most common connected packaging mistakes, and how to avoid them•⁠ ⁠Why the future is about loyalty, not scan ratesPANELJenny Stanley, Managing Director, Appetite CreativePatrick Fagan, Co-founder and Chief Science Officer, Capuchin Behavioural ScienceChristel Morival, CEO, LAMARQ InternationalVisit our website here: https://appetite.link/xvtRh

Recorded live on day two of Easyfairs' London Packaging Week, host Jenny Stanley of Appetite Creative is joined by Tom Stone, Packaging Lead at Greencore, and Elena Knight, Marketing and Content Director at FuturePrint.Tom shares what it takes to bring QR codes and traceability into a high-speed food factory, why IT is the stakeholder nobody mentions, and how connected packs help with recalls, food waste and carbon tracking. Elena explains the Sustainable Print Manifesto, why most of a product's impact is decided at the design stage, and how a dynamic QR code becomes a brand's data backbone. Plus: inclusive design, AI companions, and why perfect shouldn't get in the way of good enough.

The Power of Packaging as a Media Channel | AuraVeo PodcastRecorded live at Easyfairs’ London Packaging Week, Jenny Stanley, founder of Appetite Creative, speaks with Sandra Wagner, CEO of AuraVeo, about how packaging is becoming one of the most powerful media channels a brand owns.Discover how a frustrating supermarket trip inspired AuraVeo, how an on-pack AI assistant helped a garden brand resolve installation complaints, and why brand-owned AI can build trust and improve consumer engagement.The conversation also explores anonymous consumer insights, reducing reprint costs through digital content, and how the Digital Product Passport and GS1 Sunrise can turn regulatory requirements into opportunities for brands.

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Stuart McLellan → Sales Director, Delga Press Mohamed Bassyouny → Business Development Manager, SIG Group Zakithi Mncwango → Marketing Manager 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Rachel Sheldon → Market Development Manager, Greiner Andrew Manly → Communications Director, AIPIA 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Gemma Rollason → Head of Global Brand Partnerships, Peasy (formerly LitterLotto) 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Thomas Vollmuth → Head of Brand Owner Management, Koenig & Bauer 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Ivan Gonzalez → CEO of recycl3r 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Katie Livesley → Managing Partner Digital Display, Dentsu UK Gregor Murray → ECommerce Channel Development Director, DCG 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.