The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation podcast

The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation

Sarah Cohen: Founder, The Styling Advisory

The future of 'personalised customer experiences' is inextricably linked to personal stylists. Even the world's most prestigious retailers are starting to invest in comprehensive styling programs to drive loyalty, spend and market share, driving the demand for stylists with highly engaged client communities. Join Australia's Styling Business Expert, Sarah Cohen, as she explores this symbiotic relationship between stylists, tech, retailers and customers. PLUS Learn how you can build a successful styling business anywhere in the world! ⭐Join Our Styling Community: www.stylingadvisory.com.au

29 Episoden

  • The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation podcast

    The Ethical Stylist Who Won A United Nations Award, With Melbourne's Donna Cameron.

    32:47

    What does 'ethical image consulting' look like, and how do stylists support this global shift in consumer interest?  The term 'sustainability' is thrown around ALOT in the styling world - so I wanted to ask the OG of ethical stylists, Colour Expert, Melbourne Image Expert, former President of the Melbourne Chapter of the AICI and author, Donna Cameron, what's happening in the sustainable styling realm right now.  I was also interested in understanding whether this retail trend was starting to show up in the demand from styling clients - are clients genuinely looking to change the way they consume fashion? Donna and her business partner Briar Jasper-Batson founded a really cool styling initiative, called 'Fashion By Foot'; The two take clients on a walking tour of Melbourne's independent designer studios, where you'll get to see first hand how the garments/accessories are made, the time it takes, the effort, and how this type of slow, considered, unique retail experience is a more sustainable way of shopping.  This episode is a great one for stylists interested in using your image business as a vehicle to continue supporting ethical fashion and sustainable initiatives. HAVE YOU JOINED OUR STYLING EXPERT COMMUNITY? ☕👗🦄🤣 We host free, monthly 'Tea & Chats' Sessions, tackling all the big marketing questions that image experts face. You can join us here AND receive 50% Off your annual subsciprtion to Virtual Styling Biz Tool Shopshare!  Catch up on the latest Tea & Chats Business Masterclass HERE.
  • The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation podcast

    INSYZE - The New Platform For Plus-Size Styling Clients (And how stylists can use it)

    27:03

    Are you a personal stylist struggling to find amazing brands for your plus-size clients?  Or are you a stylist specialising in curvy, full figured or tall styling, looking to find new clients? In this week’s episode of The Styling Advisory Podcast, I got to chat with Sylvie Wilson, Co-Founder of INSYZE, a personalised shopping and community platform for plus-size fashion.   Founded by Sylvie and her sister Danielle, INSYZE is a plus size ecommerce site and search engine, helping users (and stylists) search for the clothes you want, from lots of different brands - all in your size and in one space.   What I loved about this concept was:   1. The average woman is technically ‘plus-size’ and for too long retailers haven’t prioritised extending their size ranges. So businesses like INSYZE are pioneering this segment of the market   2. They’ve built in a community component to their ecommerce site, which actually drives most of their engagement and sales, because it’s built on genuine, real, no b/s conversations  3. Stylists can use this platform to quickly source incredible options for clients, and then present them in cool shoppable videos using Shopshare 4. Stylists can also use the ‘CHATS’ community feature to build their profile.   STYLING JOB OPPORTUNITY (Nov 2021) INSYZE are looking to hire a stylist to work with them for a new 'get the look' feature they've just launched.  Please email your interest to [email protected] and we’ll connect you with INSYZE.
  • The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation podcast

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    What's New With Shopshare (Styling Tech Update, With Emma Inteman)

    31:45

    This week we catch up with Emma Inteman, founder of the ultimate video tool SHOPSHARE, to find out what new features they’ve introduced to help personal stylists build incredible, global styling businesses.   With their exclusive tech, SHOPSHARE is the only platform offering a human touch to online shopping via video integration. The ideal virtual styling solution for clients who want to personalise their recommendations, curated looks and shopping services.   You’ll learn:   *How to monetize the ‘pre-shop’ work you do for each client  *How to turn 1 shoppable video or mood board into a marketing tool, commission generator AND a paid service  *How to use shoppable videos and mood boards to prove your value as a stylist   *** Didn’t catch the first episode? Check it out here:  https://anchor.fm/thestylingadvisory/episodes/Customised-Shoppable-Styling-Videos-with-ShopShareTV-Founder--Emma-Inteman-ejj585 Want 50% off your annual subscription to SHOPSHARE? Make sure you sign up to become a Styling Advisory Committee member here.   WE NEED YOUR HELP! At The Styling Advisory HQ, we’re working our super hard to provide you all with AS MUCH free content as possible.   All we ask is that you rate, review and subscribe to our podcast, so we can keep brining you real insights from people that share honest styling business stories.
  • The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation podcast

    The Power Of Listening To Clients, with AICI CIM and author, Carla Mathis

    37:40

    SIGN UP TO OUR STYLING ADVISORY COMMITTEE AND RECEIVE: ✔Invitations to our monthly, LIVE business and marketing webinars ✔Plus 50% OFF Virtual Styling Tool 'Shopshare' CLICK HERE: https://app.monstercampaigns.com/c/e7ba4edj8yzbicralr2w ****** In my latest podcast, I get to deep dive into the heart of styling with AICI Certified Image Master and author of 'The Triumph of Individual Style', Carla Mathis. I first met Carla as a student of The Style Core, and am fortunate to call her both a friend and business partner in the ‘Going Virtual’ Program we co-run alongside Erin Mathis. In today’s conversation, we really delve into the soul of styling, and the role of the ‘identity’ for clients. Carla has experienced incredible hardships growing up, but she has used this trauma to empathise with her clients and shift the meaning of an image consulting session towards something much more holistically healing. As an image expert, you get to remind your client of what they’ve forgotten about themselves, and how to tap into that deep soulful stuff. Despite their body shape challenges or concerns, what you’re really doing is helping them uncover and acknowledge what is beautiful about themselves. Listen to how Carla teaches 'connection' to aspiring stylists and what this means for your own brand, business and marketing moving forward. READY TO BUILD A BRAND AND CONTENT THAT GUARANTEES CONNECTION WITH THE RIGHT AUDIENCE? Join our live coaching program, 'The Connection' starting Oct 4, 2021.... you'll get a brand identity and content plan that flows from the heart seamlessly and effectively, delivered by brand specialists and psychologists. https://www.stylingadvisory.com.au/the-connection-marketing-program/
  • The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation podcast

    How To Build Connections With Your Audience Using Your Heart

    57:16

    I wanted to share a recording of our monthly, free industry catch-up called 'Tea & Chats' Styling Business Masterclasses. Any and all stylists, image experts and aspiring stylists are invited, just sign up to our Facebook community @StylingAdvisoryCommittee via our website. This month we spoke with clinical psychologist Talya Rabinovitz about how we can start to build real, genuine connections with our audience and build trust towards client bookings. We shared: ⭐Why we are hating the process of marketing right now ⭐What's impacted our ability to show up as ourselves ⭐What happens when you acknowledge your soul's true purpose Want to learn how to build connections with your audience in a fulfilling, gentle, authentic way without having to smash out post after post? Then you need to join THE CONNECTION program. ✨WHAT IS IT? A mentor-facilitated program to develop your authentic brand, niche client and digital marketing content designed to magnetise clients. ✨WHAT'S THE FORMAT? -Weekly instructional training -Weekly exercise to complete a new step of the brand & marketing plan -Weekly group working session with mentor to refine each section of your plan ✨WHO ARE THE TEACHERS? Sarah Cohen, Founder of The Styling Advisory Talya Rabinovitz (Clinical Psychologist) Dara Donnelly (C-Suite Brand Advisor) ✨WHAT DO I GET? A powerful brand summary co-created by a C-Suite brand specialist A clear niche you intrinsically know how to talk to without effort A strategic content plan for the year that is so clear, aligned, exciting and easy you'll fall in love with building your business again *PLUS* 💥Access to mentors weekly 💥Exercises to help you activate the most creative part of your brain ✨WHEN ARE THE SESSIONS? We call them 'Cosy Connection Circles', and they happen weekly at 9am at 4.30pm AEST Starts Oct 4th - Dec 22nd 2021. BOOK A CHAT WITH SARAH 🔽 https://stylingadvisoryschedule.as.me/schedule.php?appointmentType=25955670
  • The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation podcast

    Using Your Gut To Build A Styling Business, with Lauren Messiah

    46:26

    Hi everyone! I was so excited to reconnect with personal stylist and entrepreneur, Lauren Messiah! Lauren is an amazing example of someone who makes decisions based on gut feel, and right now, her gut is telling her there is power in slowing down, talking from the heart and connecting with people who totally get her. Over 12 years she has thrown herself into endless launches, and built a 7-figure business as a result. But her reflections of that period and her renewed focus are a refreshing message for those of us who are ABSOLUTELY EXHAUSTED with the content expectations for entrepreneurs. There is so much gold in here.... but I hope you takeaway this beautiful piece of wisdom..... 'WHY' you started your styling business, why you care about helping others, why you are driven to this industry, is what builds connections. And connections are the only thing that drive client bookings. So if you're not getting any love from your current marketing efforts, it might be that you've lost yours.... we'll help you find it via https://www.stylingadvisory.com.au/the-connection-marketing-program/
  • The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation podcast

    "The 3x Secrets To My Styling Business Success" with International Personal Stylist, Traci Jeske"

    30:00

    Traci Jeske is the director of En Vogue Stylist, and an internationally certified personal stylist based in Italy. "Blending Italian la dolce vita with her flair for fashion and style Traci takes her personal life experiences, living in Australia, working in Dubai, London and abroad, overcoming an eating disorder and her experience of over 30 years in the fashion industry to help women find their unique style." At the beginning of her personal styling business, Traci quickly realised that just having a social media page and a website was not enough of a marketing plan to successfully attract clients.  So Traci found mentors, courses and external support to help her build brand awareness and credibility; 2x marketing objectives that became pivotal in her ability to grow her business internationally.  Business owners working for themselves, like most stylists, often miss out on the dynamic engagement with other people to generate ideas, talk through strategies and stay motivated.  This is why Traci reached out to mentors and marketing coaches; Her success is partly due to her ability to identify and build a team of experts around her.  This interview is another great reminder that success happens over time, you don’t have to go it alone, and if you stay consistently on task with your marketing, you will build the business of your dreams, whatever that looks like to you.  If you love learning new ideas and hearing other stylists share their business lessons, please join us every month for ‘Tea & Chats’: Styling Business Masterclasses on Zoom.  You can join us via our private FB Group @StylingAdvisoryCommittee
  • The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation podcast

    Marketing Your Styling Membership with Personal Stylist, Caitlin Marwaha.

    30:33

    This episode is sponsored by our new offering, The Ultimate Stylist Marketing Funnel; a prioritized planning and implementation program to help you create the most effective marketing content every month for your business.  This is the perfect solution for stylists struggling to reach their ideal client online, or convert that audience, subscriber base or web visitor into clients.  We want to convert these people into clients but we also want to get a handle on our marketing activity so it’s effective without taking over our lives….  We need to give our audience the right content, at the right time, on the right platform, moving them through a buyer journey.  Our Marketing Funnel helps you create content for every stage of this journey for the whole year!  You’ll receive worksheets, monthly group coaching sessions and weekly access to marketing mentors, to get you creating a unique brand, niche client, and all the marketing content you’ll need for the year! Head to our website for more details. https://www.stylingadvisory.com.au/ultimate-stylist-marketing-funnel/ **** Our guest today is Caitlin Marwaha, a Melbourne based stylist and founder of the CM Style Squad.  Caitlin shares her approach to marketing her business, how long it takes for her to convert clients, and the reality of building a 6 figure styling business…. It takes time, consistency, keeping track of what content works, a personal brand that resonates with your tribe, and realistic expectations.  All those stylists with imposter syndrome or a feeling of failure because you haven’t got enough clients yet… this one’s for you!  TimeStamps💥 [00:00:17] Caitlin’s current launch period, styling experience to date and the decision to start running an online styling group program. [00:03:28] Recurring revenue for stylists verses the unpredictable nature of client appointments. Launching to a warm audience on social media.  00:04:51] How Covid impacted the messaging and value of a styling membership; it’s about community. “It's one hundred percent the community element that keeps the women there.”  [00:05:48] Why Caitlin’s styling community is the perfect example of why Imposter Syndrome shouldn’t be an issue, nor stop you from building your styling business. “It’s not the service itself, it's how that service makes you feel”. [00:07:03] Why there is room for every stylist. Clients will find their own tribe.  [00:09:00] Whether to promote the tangible styling results of a membership or the community experience. The marketing messages that work? Exclusivity and social proof.  [00:10:00] The Style Quad Niche Client  [00:11:26] What clients want and how they want their styling problems solved; Group or one on one.  [00:12:00] How long it really takes for someone to become a styling client  [00:14:06] Growing her community on Instagram, paid marketing (Facebook ads) and networks.  [00:16:00] Committing to consistent marketing content.  [00:16:27] The struggle with getting that balance between how much value do you share online and how much do you keep for your paid clients.  [00:17:27] Blogging vs Social Media to attract clients  [00:19:05] The metrics or data Caitlin looks at to determine whether the marketing content was effective.  [00:23:04] Setting realistic expectations when building a styling business.  [00:24:30] Why success doesn’t happen overnight, but it will happen.
  • The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation podcast

    ‘The Rise of The Capsule Collection’ with Personal Stylist Jessica Ryan

    25:57

    JOIN OTHER STYLISTS FOR TEA & CHATS EVERY MONTH! ☕ Head to https://www.facebook.com/groups/stylingadvisorycommittee and join us for discussions on the styling industry and business challenges. @StylingAdvisoryCommittee  Hi everyone! I’m your host, Sarah Cohen, Stylist Marketing Specialist and founder of the Styling Advisory, and in this podcast I ask successful personal stylists how they built their business, and what marketing tactics worked for them. 🚀✨If you’re a personal stylist or image expert looking to attract, convert and retain clients, you might be interested in joining our Stylist Marketing Collective; where you’ll effective styling client attraction activities from digital marketing specialists AND implement them together. For more details head to www.stylingadvisory.com.au  ++++++ 'The Rise of The Capsule Collection' and how 1x clever marketing image attracts personal styling clients.  In this episode, I’m chatting with Jessica Ryan who is a Multi Award Winning Personal Stylist and Fashion Curator and mum of two based in Gippsland, Victoria and has built her successful business based on her ability to curate and style the ideal capsule wardrobe.  After over a decade of working in the retail fashion industry Jess developed a curiosity for women’s consumer behaviour and what exactly makes the perfect ‘curated wardrobe’.  She experimented with the art of curated wardrobing herself, living with 40 piece wardrobe for 3 years; to prove you can develop a balance between fashion obsession and mindful shopping.  We talk about how Jess tapped into this niche and marketed it beautifully using a powerful visual image of ‘The Rack’.  ❤👍Be sure to rate, review and subscribe to learn from experts making a living doing what they love!  TIMESTAMPS [00:00:10] How Jessica started her journey in the fashion industry and discovered the alarming message of always buying new, more, now [00:01:00] Becoming a mum and her decision to live with a 40 piece wardrobe  [00:01:34] The cathartic nature of a capsule wardrobe  [00:02:00] Becoming a mother and losing touch with our identity  [00:04:00] The decision to start reconnecting what what Jess loved through fashion  [00:04:42] What makes her clients decide to take that step too  [00:06:00] A focus on mindfulness and intention with how we shop and build our wardrobe.  [00:08:24] The turning point when bookings started to come in  [00:09:54] The inception and success of The Rack image; reducing the overwhelm for the client and showing them a beautiful collection  [00:12:00] The idea that a capsule brings a sense of control  [ [00:13:00] The weekly rack challenge  [00:13:51] Bringing your services to life with a visual image  [00:15:00] Every stylist’s marketing plan is unique, it's not a one size fits all.  [00:17:55] The overwhelming side effect of client growth and the benefit of taking things step by step. Just pick something to work on and ignore the rest!  [00:20:28] Just create something people care about  [00:22:05] Making sure that my community are getting something from me whenever I show up. And that's it.
  • The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation podcast

    Using IGTV Videos To Convert Styling Clients with Raquel Macias

    37:07

    JOIN OUR FB GROUP FOR TEA & CHATS WITH STYLISTS ☕😉  https://www.facebook.com/groups/stylingadvisorycommittee  🎬 Personal Stylist Raquel Macias - Podcast Interview Show Notes 🎬  Today I'm talking to personal stylist Raquel Macias about her marketing approach, which focusses predominantly on creating video content on IGTV to convert clients.  Raquel spent time analyzing what type of posts/blogs/emails/ads were working to build relationships with followers and clients - and it turned out that every DM or email, booking or subscription was linked to videos she created.  Armed with this knowledge, Raquel decided to double down on this type of content rather than keep trying to create loads of different types of posts/content.  This approach works for her and her audience, but every one of us needs our own unique 'recipe' of marketing ingredients to drive our clients into booking in.  [00:00:00] Introduction to Raquel Macias, her styling journey and the business she has built.  [00:04:42] Do Raquel’s clients just want her to tell them what their style should be? Or do they have an idea of what they want their style to be and they just can't?  [00:07:44] What type of marketing activity or marketing decisions have enabled Raquel to build her business.  [00:08:40] Studying her own content and the feedback she was getting [00:10:00] For Raquel, video is a better way of communicating her knowledge.  [00:10:47] Reviewing the engagement, the metrics, and the information to attract clients.  [00:12:05] How likes and comments sometimes can be misleading when you use Instagram as a business platform.  [00:13:07] Raquel’s client journey from video views to clients .  [00:15:10] Free resources and freebies  [00:16:12] Planning video ideas and the creative process  [00:23:00] The mindset shift which will fuel the popularity of stylist's  [00:25:34] Why the more clothing choices you have, the harder it is for you to make a decision on your outfit.  [00:27:04] What the call-to-action could be in your video  [00:31:37] The channel Raquel receives the most engagement from followers  #stylist #stylingbusiness #rosiemckay #shoppablestyleboard #virtualstyling #virtualstylist #imageconsultants #imageexperts #wardrobeedit #wardobedetox #stylingvideos #howtostylingvideos #personalstylist #personalstyling #personalstylists #personalshopper #closetconcierge #stylistbranding #stylingadvisory #virtuallookbook #stylingsubscription #stylingmembership #editorialstylist #fashionstylist

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