The She Fails Forward Podcast

We get super nerdy with fellow marketer and fractional CMO, Shauna Armitage. Shauna has a podcast called Startup Renegades and at the time of recording this episode had recently joined as a co-founder of a FinTech company named Odo. We chat a lot about specific marketing tactics that are needed to see high growth. We talk about sales funnels, recurring revenue, and how to think about increasing your customer’s lifetime value. We also dive into her personal story of how she became an entrepreneur after being fired from an agency. She talks about how being a working mom and professional there is never any true balance. In fact, she is dedicated to unbalance and we are here for it! Tune in to this super fun and marketing filled conversation you won’t want to miss. Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Shauna’s podcast - Startup Renegades Where to find Shauna and Startup Renegades www.shaunaarmitage.com IG - @shaunajarmitage xo,  The Her Brand & Co. Team Questions? Email [email protected]

Listen in on a wonderful conversation we have with Suze Dowling who is an Aussie and the Co Founder and Chief Business Officer at Pattern Brands. We don’t want to spoil a lot for you all, but we are obsessed with their mission and business model! Suze has an incredible background, having co-founded a branding and marketing agency in New York City, where she and her co-founders particularly focused on disrupting the direct to consumer space. In that vein, we talk a lot about how to create a brand with connection. How does a founder who is selling a toothbrush, for example, create a brand story that will transcend the actual product? This is what branding is really about, connection. Suze also gives solid advice on the unpredictability of business. While it's important to create personal boundaries, and how as a recovering perfectionist, vulnerability has become her business superpower. We know you're going to learn a ton in this episode. So let's dive in! Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Where to find Suze and Pattern Brands patternbrands.com IG - @patternbrands , @suzedowling FB - Pattern Brands xo,  The Her Brand & Co. Team Questions? Email [email protected]

Mari and Jess chat with Lindsey Wilson, Senior Manager of Partnerships at Lean In. Yes, you read that right, the Lean In, the one created by Sheryl Sandberg. We knew Lindsey’s courageous life and various acts of bravery would not only be inspirational to our listeners, but we knew she could also provide specific insights into how she has leveraged her innate qualities, like being a dreamer, a doer, a curious minded go getter and to help bring marriage equality to the entire southeastern United States. This is one of the many things she's used her space and her voice for. In this episode, we hope you leave feeling really inspired. We also hope you can learn more about how you can use your own gifts with grit and determination, along with a big ol’ slice of humbleness, to create the change you want to see in the world. Many entrepreneurs start companies because they want something to improve or they want something to change. How do we listen across differences and get back to our why to really distill down the things that we care about the most, so that we can build lives that we really love? These are the things that we tackle in this episode, and we know that you're just going to absolutely love it. Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Recommendations from this episode: Lean In Circles Where to find Lindsey & Lean In  Leanin.org LinkedIn xo,  The Her Brand & Co. Team Questions? Email [email protected]

We’re really excited to welcome our very first ever interview with a Lucy lab graduate! Her name is Brenda Chilstrom. She's a 30 year Pediatric Occupational Therapist with a focus on food therapy with her company, That Makes Sense OT. You’ll hear from a founder who is in the day-to-day transformation of the natural evolution of her business. She is along for the ride as she is growing her business based on her market demand and also her personal growth strategy. We get an up, close and personal view of what we like to call “the muddy middle.” Brenda and Jess chat about her natural evolution of niching down to a specific service type and how she chose to do that. We also chat about the many problems that exist in the traditional occupational therapy practice model. Brenda shares how after 15 years of being in private practice where she never needed or had a website and how that has all changed because she is pivoting her business. She's changing the game for families who cannot access traditional feeding therapy for their children. Specifically, what we love about Brenda is her humbleness, and her dedication to this evolution. Her business has changed a lot in 30 years and she's evolved right along with it step by step! We know you're really going to enjoy this episode. Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Her Brand & Co. Marketing Accelerator: The Lucy Lab Her Brand & Co.  Marketing Mastermind  Where to find Brenda & That Makes Sense OT thatmakessenseot.com IG @thatmakessenceot FB That Makes Sense OT Twitter TMS_OT  xo,  The Her Brand & Co. Team Questions? Email [email protected]

We chat with Natasha Miller, author of Relentless, from homeless teen to achieving the entrepreneur dream. She's also the founder and Chief Experience Designer at Entire Productions, an event and production company that works with clients like Google and Salesforce. Natasha is a trained classical violinist and accomplished jazz vocalist with seven records at the time of recording this episode. She also studied entrepreneurship at both Harvard and MIT. In this episode, we touch on Natasha’s beginnings, what inspired her to write her memoir and about her early days of entrepreneurship, which informally started at the age of 15. We talk a lot about creating efficiencies and processes that are critical to growth for any business. Ultimately, we touch on what it was like for her to shed her skin and recalibrate her self worth in her relationship to performing and doing, which is something a lot of women can relate to. We are so excited to share this conversation with you. Get ready to be inspired! Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Salesforce  Where to find Natasha and Entire Productions natashamiller.com https://entireproductions.com/ IG @natashamillersf FB Natasha Miller  LinkedIn  Twitter YouTube xo,  The Her Brand & Co. Team Questions? Email [email protected]

We're getting techy with fellow founder, entrepreneur, mother of two and web 3.0 Maven, Dayna DeStefano. She is the former VP of Product who worked with the Gary Vaynerchuk team at Gallery Media Group. Dayna has surely set her sights on bringing women to the forefront of redesigning the Internet as we know it. In this episode, we spend a lot of time discussing her personal and mental challenges with meeting the needs of herself, her family and her growing business. Dayna shares how being a working mother plays into every part of her life. Don't worry, even if you are a mom ally andnot a mom to human babies, I promise a lot of what she shares will still resonate with you. We talked about breaking things down to put them back together again and how women are positioned to be leaders on the frontier of web 3.0. Enjoy the show! Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Unblcd Email Newsletter The Web 3.0 Ecosystem  My BFF Michelle Reeves - WAGMI Where to find Dayna, Unblcd and The Day Consulting  www.unblcd.com www.thedayconsulting.com/ IG @daynadestef @unblcd https://www.youtube.com/channel/UCvuzKy10GuQvji_QHYvZcAA https://twitter.com/unblcd https://www.tiktok.com/@getunblcd xo,  The Her Brand & Co. Team Questions? Email [email protected]

Krista Rizzo a native New Yorker who spent a long career in high-power roles working in corporate, shares a vulnerable story about abuse and trauma she experienced in the workplace. She talks about not being supported, the toll it took on her well-being, and her relationships at work and home. Don't worry, there's a silver lining. Krista has come full circle as an entrepreneur and is now coaching and inspiring others based on her learnings and her experiences. In this episode, we discuss the reinvention of oneself and how the relationship with yourself will ultimately drive the type of business you create, and how you show up in the world. Tune in and get inspired! Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Where to find Krista & Krista Rizzo Speaking & Consulting  www.kristarizzo.co IG @officialkristarizzo FB officialkristarizzo LinkedIn YouTube xo,  The Her Brand & Co. Team Questions? Email [email protected]

On the show, Jess catches up with her dear friend Afenya Montgomery, founder and CEO of The iCAN Collective, which is a creative space in Chicago designed for coworking, community, and content creation for black women. Afenya and Jess giggle and laugh a lot in this episode just catching up and sharing stories about how they feel like lifetimes have gone by since they first met in 2019. Spoiler alert, they do talk about how they've never actually met in person yet they've been each other's Instagram hype girls for years. Afenya shares her story of how she made the leap into entrepreneurship after making the hard decision to leave a career that she really loved. They talk about having faith that you always land on your feet, Afenya’s failing forward moments and a lot more in between. As you listen we hope it sparks joyful moments as you think about catching up with your old friend and reminiscing on how far you both have come. Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Where to find Afenya & The iCAN Collective The iCAN Collective [email protected] IG theicancollective FB The iCan Collective  xo,  The Her Brand & Co. Team Questions? Email [email protected]

Welcome to our first double date! This episode is very serendipitous on many levels. Mari and Jess chat with Nell and Stephanie, co-founders of Kibou, a fanny pack designed to be the deliberately minimal diaper bag. Hear from two co-founders living on different continents having not been in business together before, creating products specifically designed with their unique problems of their customers in mind. In this episode, Nell and Stephanie share their story of why they started Kibou and the challenges that Nell personally faced when wearing her baby and managing all of the things you need when you have a little kids. We talk a lot about simply not knowing what you don't know and how being open and honest with your knowledge gaps are truly the best way to grow forward. We also get into how they surpassed their crowdfunding goal and some tactics that they use to successfully fund their campaign, which in turn solidify their product market fit and viability for their bag. We talk about being afraid to not share your idea so that others don't steal it out from underneath you, something we know many of our founders here at HB&C struggle with. Don't worry, if you're not a mom to a human child, but have a fur baby, this episode is for you too. Tune in and come along on our female founder double date! Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Kickstarter IFundWomen Where to find Nell, Stephanie & Kibou www.kiboubag.com IG @kiboubag FB Kiboubag  xo,  The Her Brand & Co. Team Questions? Email [email protected]

We connect with Anne Cocquyt, CEO and founder of The Guild. She is a recent bestselling author of her book, Dare to Launch,  Anne has a wealth of knowledge having come from a tech background working in Germany, Switzerland and other parts of Europe. In this episode, Jess asked her what she would put in a love letter to herself. She takes us through a story of how she launched her very first art business at a Christmas market in Switzerland, thinking her high vibe career and skills from consulting large accounts would translate to entrepreneurship. Spoiler alert, it didn't, not in the way that she thought anyway. We navigate identity and what it means to stay humble along your entrepreneurial journey. We also talk about how to understand what you're good at, finding partners for the areas where you struggle, and ultimately, how to rethink setting up your business for an exit. Anne provides super actionable and tactical advice. Listen in, we know you're going to love this episode! Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Dare to Launch The Guild Academy The Guild Show Simon Sinek Ted Talk Where to find Anne & The Guild https://www.annecocquyt.com/ https://www.letsguild.com/ IG @getguilded LI  The GUILD xo,  The Her Brand & Co. Team Questions? Email [email protected]