Vertical Ownership with Lucia Tang, Head of Content at Keeper (#61)

This is the closing episode of The SaaS SEO Show, and George Chasiotis, Managing Director at Minuttia, is wrapping things up by sharing his thoughts regarding the podcast and industry changes.************************Timestamps:(00:00) - Intro (00:59) - Episode overview. (02:34) - Exhausted most SaaS SEO topics. (04:44) - Things are changing in the industry. (05:42) - Shifting from the traditional sense of SEO. (07:50) - Expanded our network and built credibility. (09:01) - More selective in the way we educate our audience. (10:41) - Better understanding of the market. (12:40) - George’s thoughts regarding the podcast. (13:33) - Wrapping up. (14:10) - Outro. ************************Useful Links:GrowthWave’s Website: https://growthwaves.com/Minuttia’s Website: https://minuttia.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more.************************Timestamps:(00:00) - Intro (01:00) - Who is Nick Malekos? (02:52) - Nick’s background. (05:52) - What is LearnWorlds? (07:10) - Marketing learnings from startup to scale-up. (08:27) - Biggest challenges faced at LearnWorlds. (09:20) - Thoughts on attribution. (12:02) - SEO attribution vs. other initiatives. (15:43) - LearnWorlds’ SEO strategy. (20:31) - Maintaining high-ranking positions in competitive markets. (25:44) - Video's role in SEO. (28:39) - Brand awareness’s impact on ranking. (31:23) - Explaining digital PR and brand building. (32:58) - Concerns on SGE. (35:10) - AI tools and trends. (37:41) - Correlation between branding and SEO. (39:56) - Building interactive elements. (40:59) - Keyword research vs. customer demand. (43:38) - Measuring content performance. (45:49) - Thoughts on generative AI and use cases. (51:25) - Future of SaaS marketing. (53:49) - Learn more about Nick and LearnWorlds and get in touch. (54:28) - Outro ************************Useful Links:Website: https://www.learnworlds.com/Nick on LinkedIn: https://www.linkedin.com/in/nickmalekos/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more.************************Timestamps:(00:00) - Intro. (00:54) - Who is Allison Smith? (01:24) - Allison’s background. (02:34) - What is Netradyne? (04:36) - Allison’s experience at Meltwater. (06:53) - Content marketing for a niche industry. (09:20) - Challenges in understanding the verticals. (12:59) - How to source writers with subject matter expertise. (15:09) - ​​Leveraging third-party collaborations. (17:48) - Content writers with niche expertise. (20:33) - Content distribution and promotion at Netradyne. (23:06) - Netradyne’s Customer Newsletter. (25:30) - Evaluating the effectiveness of the Customer Newsletter. (27:37) - Allison’s thoughts on AI. (30:34) - Future of SaaS and marketing. (33:59) - Learn more about Allison and Netradyne and get in touch. (34:14) - Outro. ************************Useful Links:Website: https://www.netradyne.com/Allison on LinkedIn: https://www.linkedin.com/in/allison-smith-301b1855/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more.************************Timestamps:(00:00) - Intro. (01:12) - Who is Ilias Galiotos? (01:53) - Ilias’s background. (03:18) - What is MarineTraffic? (04:17) - MarineTraffic’s niche market. (06:04) - How do you approach the company's core segments? (07:33) - Where do these people “live” online? (10:41) - Main pillars of MarineTraffic’s content strategy. (13:18) - Challenges in content creation for MarineTraffic. (15:38) - Handling bad news. (18:40) - Handling references from publications and news sites. (21:16) - Embed MarineTraffic’s vessel map into websites. (22:40) - How to maintain visibility for the terms with business impact. (27:41) - Ilias’s thoughts on AI. (29:22) - What does the future hold for niche SaaS companies? (34:53) - Learn more about Ilias and MarineTraffic and get in touch. (35:22) - Outro. ************************Useful Links:Website: https://www.marinetraffic.com/ & https://www.kpler.com/Ilias on LinkedIn: https://www.linkedin.com/in/iliasgaliotos/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more.************************Timestamps:(00:00) - Intro. (01:11) - Who is Ryan McCready? (01:48) - Ryan’s background. (03:18) - What is Whimsical? (05:08) - Important lessons working 5 years at Venngage. (07:34) - How did you cope with and approach competition? (09:29) - Creating content for various media outlets. (11:52) - Is it easy to replicate the same success? (13:11) - Use cases of Pinterest for growth. (14:44) - Insights into what makes a good landing page. (16:15) - Thoughts on social media content. (21:24) - Experiences in teaching content marketing to people. (24:22) - Differences between repurposing and distribution. (26:50) - Ryan’s thoughts on upcoming changes in search. (32:21) - The future of marketing for SaaS companies. (34:29) - Learn more about Ryan and Whimsical and get in touch. (35:34) - Outro. ************************Useful Links:Website: https://whimsical.com/Ryan on LinkedIn: https://www.linkedin.com/in/ryan-mccready/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more.************************Timestamps:(00:00) - Intro (01:05) - Who is Brandon Gubitosa? (02:26) - Brandon’s background. (07:58) - Biggest lessons from working at an agency. (09:36) - Can outsourcing for technical content work? (12:39) - Is there still space for content marketing agencies? (15:32) - How to communicate the value of content. (18:57) - Content strategy at Plural. (20:02) - Unique aspects of technical content. (22:21) - Is the technical audience consuming more content? (24:00) - How to evaluate a writer’s expertise for technical content. (26:24) - How do you ensure that technical elements are accurate? (29:12) - Content promotion and distribution at Plural. (32:33) - Online communities to connect with a technical audience. (34:38) - Brandon’s concerns about changes in search. (36:16) - The future of SaaS content marketing. (39:05) - Learn more about Brandon and Plural and get in touch. (39:56) - Outro ************************Useful Links:Website: https://www.plural.sh/Brandon on LinkedIn: https://www.linkedin.com/in/bgubitosa/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more.************************Timestamps:(00:00) - Intro (01:03) - Who is Casey Hill? (01:46) - Casey’s background. (03:48) - What is institutional consulting? (06:31) - What is ActiveCampaign? (08:40) - Difficulties for SaaS companies in acquiring new customers. (10:30) - Does the LTV and the payback period make sense any longer? (12:40) - Can new companies enter a mature market? (14:46) - Pros and cons of marketing initiatives for established brands. (16:53) - How to stay focused on things that matter. (20:16) - Channels that didn’t work that well. (22:19) - How to get people excited about LinkedIn. (27:15) - Thoughts on organic search. (29:32) - What content types should companies experiment with? (31:30) - Casey’s thoughts on outsourcing. (33:52) - Competition monitoring. (37:37) - Use cases of generative AI. (40:20) - The future of growth for SaaS companies. (44:07) - Learn more about Casey and ActiveCampaign and get in touch. (44:55) - Outro ************************Useful Links:Website: https://www.activecampaign.com/Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more.************************Timestamps:(00:00) - Intro (01:02) - Who is Mark Rogers? (01:35) - Mark’s background. (03:12) - Challenges working at agencies. (03:59) - What is Freshpaint? (06:22) - Content marketing in the healthcare industry. (10:19) - Will they cover topics not directly related to the product? (11:44) - Quick wins approach in content marketing. (13:47) - Challenges in understanding the vertical. (14:55) - Main pillars of Freshpaint’s content strategy. (17:11) - Why is Mark not focusing on SEO at Freshpaint? (20:30) - Thoughts on content distribution. (26:02) - How to measure the effectiveness of content programs. (28:46) - Mark’s content briefing process. (31:17) - Best use cases of AI. (34:11) - The future of content marketing. (35:41) - Learn more about Mark and Freshpaint and get in touch. (36:31) - Outro ************************Useful Links:Website: https://www.freshpaint.io/Mark on LinkedIn: https://www.linkedin.com/in/markrogers88/************************Stay Tuned:► Website: https://minuttia.com► LinkedIn: https://bit.ly/2DHaJNr► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more.************************Timestamps:(00:00) - Intro (01:02) - Who is Ben Kazinik? (01:58) - Ben’s background. (03:45) - What is Mayple? (06:56) - From 0 to 50K traffic per month. (09:40) - Building momentum with a single blog. (10:53) - Correlation between social shares and organic performance. (13:03) - Content optimization process. (19:35) - Thoughts on changes in search. (23:20) - The pros and cons of targeting a specific audience. (26:06) - Learnings from competing major industry players. (29:37) - Thoughts on AI content. (32:44) - Topic cluster selection process. (37:31) - The future of SEO and content marketing. (42:26) - Learn more about Ben and Mayple and get in touch. (43:14) - Outro ************************Useful Links:Website: https://www.mayple.com/Ben on LinkedIn: https://www.linkedin.com/in/ben-kazinik/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Ben Goodey, Founder & Creator of How the F*ck, and discussed elements of successful SEO programs, the new marketing playbook, and more.************************Timestamps:(00:00) - Intro (01:13) - Who is Ben Goodey? (01:47) - Ben’s background. (06:14) - What is How the F*ck? (07:52) - Is there a future for SEO? (11:06) - The new marketing playbook. (14:27) - Will SGE affect websites’ traffic? (18:09) - Elements of successful SEO programs. (21:14) - SEO case studies that stood out. (24:29) - Commonly SEO mistakes. (28:40) - What’s the role of Programmatic SEO? (32:00) - Thoughts on AI. (42:48) - What’s next for How the F*ck? (44:55) - Learn more about Ben and How the F*ck and get in touch. (45:32) - Outro ************************Useful Links:Website: https://www.thefxck.com/Ben on LinkedIn: https://www.linkedin.com/in/benjamingoodey/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.