Music Ally Focus #28: Apple buys classical music streaming platform Primephonic & plans 'dedicated' classical experience – what features could move to mainstream streaming? [music free version]
Music Ally's Stuart Dredge and Joe Sparrow talk over the possibilities (and accidentally insult both golfers and jazz fans) in Apple's purchase of Primephonic, the classical music streaming service, which they promise will be reborn as a better experience, with more features. Classical music has proved famously tricky for the big streaming services to get right, thanks to the specific challenges around metadata and catalogue navigation, but in other ways it’s been very simple: peaceful piano instrumentals, for example, are a staple of the DSPs’ mood playlists, and they fall under the banner of ‘classical’ as much as the famous symphonies do. [NOTE: we added music to another version of this episode, but it will only appear on certain platforms, hence this music-free version, which is otherwise identical. It was "Blue In Green" by Miles Davis, FYI.]
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LINKS:
- For more context on what Apple is buying, you can read our article, based on a roundtable hosted by Primephonic to discuss trends around classical and streaming.
- You can also watch the recent classical-focused episode from the BPI and Music Ally’s Music & Tech Springboard Programme, which saw classical labels talking about the trends they see.
- Here's LA Beast eating an advent calendar very fast.
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