292 - How to Research and Leverage Social Trends (BookTok is Doing WHAT? 📚) with Lindsey Reeder of HarperCollins Publishers

Here’s something readers don't really want to admit… TikTok helps books remain relevant today.  In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and Lindsey’s job is to monitor that pulse.  Plus, there’s an influx of self-published authors and traditional publishers coming together to market their work directly towards the BookTok crowd. Working directly with authors to give their brands and books more visibility? It’s a recipe for success.  Also, we discuss how Reddit is having its moment in the book world…and how YOU can play a part in how publishing moves forward.  If you love marketing, books, research, and social media trends, this is the episode for you. 📚 Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Lindsey: LinkedIn: https://www.linkedin.com/in/lindsey-reeder-b19b0544/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com