84. How to Position Your Business as the High Level “Go-To” Brand in Your Niche

This is a replay of a top downloaded and raved-about favorite episode from the past few years! This episode was chosen very intentionally as an episode that I know everyone needs to hear right now whether for the first or second time, so tune in and enjoy!   Many of you in my audience have been expressing feeling stuck in one way or another. All of us in this entrepreneur online space have also been experiencing many changes within the industry. Even if it's not that, this is a natural season of entrepreneurship, and sometimes it's a day, sometimes it's a week, sometimes it's months.     In this episode, we will talk about what it means to be stuck, what's happening with us in those times, and why and how many of us end up stuck. There are many different ways, so one of them will relate to you. And then lastly, we're going to talk about how to move out of being stuck. So if you're someone who's feeling pretty stuck in your business or just in one area of your business, you need to hear this episode.   In this episode, we cover… • What does it mean to feel stuck • Letting go of situations, we have no control over • Setting up your business for growth • How overwhelm and burnout play into feeling stuck • Recognizing underlying contradictory beliefs • Navigating this stuckness    "Sometimes, this is just a label for a period where not much is happening. It doesn't necessarily mean something is wrong or you're not capable of doing what you could do before."   "Many of us tend to freak out and feel like, " Oh my gosh, okay, I don't have the same momentum or sales as I was before, you know, so I must be stuck. And that almost creates the reality that didn't exist for you."   "The definition of stagnation is continuing to do the same things. And being very hesitant to change and essentially adapt as you go right."   "Comparison makes you feel stuck. It doesn't mean you are stuck."    "The mentality of being stuck is almost always what is fueling 99% of your stuckness. Right?"   Thanks for listening, and if you like what you've heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I'd love you to help me spread the word.    Links & Resources Mentioned in this Episode Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel  

This is a replay of a top downloaded and raved-about favorite episode from the past few years! This episode was chosen very intentionally as an episode that I know everyone needs to hear right now whether for the first or second time, so tune in and enjoy!   *Listen to the original Episode 113 - Part 2 once you finish this episode!*   This episode is on what to do if you feel like your success is a fluke, and there is a lot to this conversation! Because this episode is a long one, we’ve broken it into two separate episodes to make it easier for you to take in. This is Part 1, so make sure to tune into Part 2 when you are finished listening.   We are diving into the feeling that your success is a fluke - something that so many entrepreneurs feel at some point in their journey. I go deep into why this thought might be occurring for you, as well as addressing how you can start to shift away from this mentality by understanding the origins and taking action to change your mindset. I’m sharing the ways that your beliefs and perspectives, your brain, and even your business structure can play into you questioning your own success, and give you the tools you need to start believing in yourself and your business for good.    In this episode, we cover… • What it means to feel like your success is a fluke • Six possible factors that contribute to this mentality (imposter syndrome, perfectionism, arguing for your limitations, safety/fear of success, low self-image, low self-worth) • How your beliefs impact how you view your successes • Shifting your perspective to focus more on where you want to go   Quotes “What would have to happen for you to believe that you can keep doing your success? ‘Believe’ is the keyword there. What proof do you need? How do you need to feel? What would have to happen for you to believe that you are contributing to the success and can keep doing it?”   "You cannot listen to and you cannot believe everything you think.”   "Ultimately, your success was always up to you. Your results were always up to you… You are the one that showed up every f***ing day. You are the one that pushed through in those hard times. You are the one that came up with those creative ideas."   Links & Resources Mentioned in this Episode Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel

This is a replay of a top downloaded and raved-about favorite episode from the past few years! This episode was chosen very intentionally as an episode that I know everyone needs to hear right now whether for the first or second time, so tune in and enjoy!   With today's guest, Enneagram expert Sarah Wallace, we are diving into all things Enneagram and entrepreneurship. There are so many ways you can use the self-awareness that comes with knowing and understanding your own Enneagram type to improve the way you run your businesses - from learning how to best manage stress, to finding a sales routine that works for your personality, and helping team communication and productivity. The Enneagram is more than a trendy personality test, and in this episode we are exploring how this tool can be applied to make a real difference for you as a leader and business owner.   Sarah Wallace is a Certified Enneagram Coach, host of the Enneagram MBA podcast, speaker, and workshop facilitator. With over 15 years in relationship building roles working with government agencies and companies like the US EPA, Federal Reserve Bank, John Deere, and adidas Outdoor, now small business owners, corporations, and event organizers work with Sarah to help them use the Enneagram to develop confident, empathetic, and emotionally intelligent leaders with powerful, productive, and happy teams   In this episode, we cover… Designing your business with your Enneagram type in mind The parts of the Enneagram you should pay attention to (besides just your type) Improving communication and leadership by understanding your's and your team members' Enneagram types How your type may influence your decision making Leaning on your strengths to approach sales Using the Enneagram as a tool for hiring and managing your team   Quotes "There's so much great advice, it's just not every piece of advice is great for you. And so it really helps you get clear on what you need to focus on."   "Understanding your strengths, and also what you enjoy, and then applying it to 'Okay, how do I come across on a sales call?'"   "Growth is going to look different, and the Enneagram kind of shows us what growth looks like for different personalities."   Links & Resources Mentioned in this Episode Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel   Sarah's Links: Sarah's Website Sarah's Instagram Sarah's YouTube Channel Sarah's Overview For The 9 Types   Other Links Mentioned: Enneagram Test

This is a replay of a top downloaded and raved-about favorite episode from the past few years! This episode was chosen very intentionally as an episode that I know everyone needs to hear right now whether for the first or second time, so tune in and enjoy!   Successful high-ticket launches and booked-out services with waitlists are not luck or a fluke. A lot of things come into play when entrepreneurs see success in their business and sales. There are skills and strategies involved, and one of these highly effective strategies is psychology around sales and buyer types. Implementing marketing strategies that speak to all buyer types has been proven to benefit sales in your business.    Today's guest Natasha Zoryk is a business mentor who has scaled her business to achieve massive growth, reaching $200k + launches (without even posting on her IG Grid). Natasha has mastered the tactics of sales psychology and buyer types. In this episode, Natasha breaks down the different buyer types and explains the psychology of selling to each type effectively.    In this episode, we cover… • The four different buyer types • Where most people get stuck in the sales process • How to implement sales psychology  • Creating content to target each buyer type • How to sell high-ticket without posting every day   "A lot of people say, sell the way you would buy. I couldn't agree less with that. Because no, that's the issue, you sell the way you think people will buy, but you don't know them. The best thing about sales psych is its customization to the person. It's not about you; it's about them." "You have to be consistent in the beginning but test things out. Don't let anyone ever tell you, you have to do something and believe there is only one way. There are 1,000,001 ways to scale and be successful. I'm living proof, and you're living proof." Connect with Natasha Zoryk Instagram www.natashazoryk.com   Thanks for listening, and if you like what you’ve heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I’d love you to help me spread the word.   Links & Resources Mentioned in this Episode Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel

This is a replay of a top downloaded and raved-about favorite episode from the past few years! This episode was chosen very intentionally as an episode that I know everyone needs to hear right now whether for the first or second time, so tune in and enjoy!   There are many go-to people in every nook and cranny of a specific type of market; there is probably at least one 'go-to' person that comes to mind in the niche or industry that is relevant to you. Today we're going to be talking about a whole different way of standing out and how to position yourself and position your business as a high-level, high-ticket, go-to brand in your industry.    In this episode, I will discuss a bunch of different strategies that, when combined, will impress people at every stage and build that unwavering 'go-to person' brand reputation.   In this episode, we cover… • Highlighting your authority & positioning yourself  • What a stand out factor is  • What makes a person a go-to person • Character traits to embody  • Personal brand & likeability  • Building a high-quality reputation    "There are many go-to people. Not everyone is a go-to person, right? There are many go-to people in every nook and cranny of a certain type of market that you have positioned yourself into and dominated. Still, I'm never going to compare a high-level luxury vibe designer to a designer that's known for like her playful template shop. And that's the corner of the market that she dominated. They can both be the go-to, but you have to decide intentionally how you're going to position yourself within the designer market, and then go and dominate that."   "No one is the go-to person that sits on the sidelines, and that sits on the bench, and that doesn't play, and that doesn't show up, right? The go-to person is visible. Everyone knows who they are. They're known for both their skill set and their execution in just this unmatched way that makes them, even when the competition knows about them.”   Thanks for listening, and if you like what you’ve heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I’d love you to help me spread the word.    Links & Resources Mentioned in this Episode Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel

This is a replay of a top downloaded and raved-about favorite episode from the past few years! This episode was chosen very intentionally as an episode that I know everyone needs to hear right now whether for the first or second time, so tune in and enjoy!   Building a business is a lot of work, especially in the beginning 'solopreneur' stage. We often have a lot on our plate, and we tend to put consistent pressure on ourselves. Experiencing burnout, overwhelm, and chronic stress is all too familiar in the entrepreneurial space; however, understanding what you're experiencing, how it's affecting you, and your limits are crucial for preventing the physical and mental effects of long-term stress. In this episode, we are diving into all things around burnout and chronic stress as an entrepreneur with Dr. Amanda Chay.   Dr. Amanda Chay is a Naturopathic Physician, store owner, and business consultant for wellness professionals. Running a busy clinic, online education platform, and brick & mortar store, she realized the most common cause of hormone imbalance and chronic disease was chronic stress. Her background as both a doctor and owner/founder of multiple corporations has made her an expert in optimizing wellness and peak performance in body, mind, and business.   In this episode, we cover… Chronic stress: What it means and how to identify it Recognizing the signs of burnout The difference between chronic stress and burnout The connection between cortisol and inflammation Actionable steps for recovery from burnout Setting and defining boundaries for preventing overwhelm and stress   "When you're in that chronic fight or flight mode, like you have so much on your plate, you were late for the bus, or you got in a fight with your spouse, whatever it is, all these little things, our bodies start increasing cortisol. So you're always in this kind of high cortisol state. And that's when people tend to feel more anxious and overwhelmed, tired, but wired."   "burnout is so hard to define because it's not actually like a medical condition. I think of it as typically, like low crash cortisol."   "I think as entrepreneurs, we're always in the thinking, growing, expanding kind of phase in our mind. It's like, oh, what's next? What other cool things could I do? It's hard, I think, for entrepreneurs to be in the moment of being like, look at what I have and what's here. I think we're always kind of chasing the next thing. And that makes it hard just to calm down and be in the moment."   Connect with Dr. Amanda Chay: Instagram: https://www.instagram.com/achilleaandcobc/ Website: https://achilleaandco.com   Thanks for listening, and if you like what you’ve heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I’d love you to help me spread the word.    Links & Resources Mentioned in this Episode Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel

This is a replay of a top downloaded and raved-about favorite episode from the past few years! This episode was chosen very intentionally as an episode that I know everyone needs to hear right now whether for the first or second time, so tune in and enjoy!   Welcome to the first little reveal of my new brand. If you're listening to this episode in real-time - over the next few weeks, you'll be seeing my current company grow and expand. The motto of my new brand is 'made for more,' and my word of the year for 2022 is 'bigger.' I'm paralleling together this idea of deep knowing and craving more. I know every one of you has had a tipping point where you realized that you were 'made for more, and that is probably what led you to begin this entrepreneurial journey.   In this episode, I break down my ideas and theory behind the three puzzle pieces to achieve your 'made for more' life. I dive into my journey a little bit and share how I used these concepts to achieve the life I live today.    In this episode, we cover… • Made it VS Made for more • Limits - Is it possible? • Going against the societal norms  • Your desires are your truths • Chasing after your calling    "I know that if I were to do a raise of hands, every single one of you would be like, how the hell did I even get sucked into this weird entrepreneur, space, and world? Like, how did I get here, there was a moment in time where you realized you were made for more, and it started at all, for every single one of us"   "I knew I was made for more, and I refuse to believe that what I had was it. I knew I had to jump in to see what was possible, to see what I was made of. I wanted to push the boundaries, push these edges to see what was more."   “I want you to ask yourself, Where have I set limits for what's possible in my life? What do I believe? As of right now, in this moment, don't correct yourself but ask yourself, what do I believe as of right now is not possible for me?”   Thanks for listening, and if you like what you’ve heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I’d love you to help me spread the word.    Links & Resources Mentioned in this Episode Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel

This is a replay of a top downloaded and raved-about favorite episode from the past few years. This episode was chosen very intentionally as an episode that I know everyone needs to hear right now whether for the first or second time, so tune in and enjoy!     I am the first one to admit I overcomplicate almost everything in my life down to small details surrounding my day to day. So why do we overcomplicate things and why do we try to justify those complications instead of working on our thought patterns and well-being? Well, in this episode we jump into fine print questions, solutions, and everything in between! We can give ourselves a million excuses of why we do and think the way we do, but the simplest answer is we have to STOP making excuses and start actually doing the hard tasks of working on simplifying the simple details in our life.    In this episode, we cover… A few ways we overthink small things Why we believe complicated is better than simple How chaos in our childhood may impact how we overcomplicate things Why getting your thoughts down on paper can help Questions to ask yourself to make sure you aren't overcomplicating your decisions   “Society has trained us to overcomplicate things by essentially working longer hours or always doing the most.”    “If there is a simple solution, it may not turn out or have all the factors the exact way that we want it.”   “If you grew up in a chaotic environment for many many years, there’s a chance that your nervous system may feel more comfortable in that chaotic environment.”     Thanks for listening, and if you like what you've heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I'd love you to help me spread the word.      Links & Resources Mentioned in this Episode Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel

This is a replay of a top downloaded and raved-about favorite episode from the past few years. This episode was chosen very intentionally as an episode that I know everyone needs to hear right now whether for the first or second time, so tune in and enjoy!     Do you have what it takes to be a successful entrepreneur? The short answer is YES. The long answer is that you need to understand the habits and traits of success and make them part of who you are and how you operate to achieve your version of success.    In this episode, I am giving you the top 11 habits and traits that every successful entrepreneur has, what makes them necessary for success, and why you are 1,000% capable of making these a part of your own journey toward success. I’m also deep-diving into how we can start looking at success as a state of being, the importance of pushing ourselves out of our comfort zone, and which habits of success make some people rise quickly and others get stuck.   In this episode, we cover… • Why success is not the end goal • Finding the patterns of success versus failure in entrepreneurs • Being willing to do the things that others are not • Why the path to success is not a sexy one • What discipline, endurance, confidence, and failure have in common   “What makes people successful is, in essence, pushing the boundaries of what you're capable of, what you believe, and what you're comfortable with. Embracing failure again and again and again with excitement. To just be better ... and shifting the perspective of looking at success as a milestone and instead, looking at it as a trait, a state of being that you want to embody and become.” - Amanda Kolbye   Thanks for listening, and if you like what you've heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I'd love you to help me spread the word.    Links & Resources Mentioned in this Episode Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel

In these "Mini Moments" we pull some of my favorite and most impactful mini lessons from past episodes of the Made for More Podcast to give you a quick digestible lesson in under 10 minutes.   If you liked this mini moment, check out the rest of this full episode here - https://podcasts.apple.com/us/podcast/made-for-more-with-amanda-kolbye/id1529443551?i=1000546768010   Summary Normal goal setting focuses on reverse engineering actions to get yourself to the idealistic goal - but this process often fails to actually get you the results you want. Because it's not just about doing what actions are needed, we have to consider what we are currently doing in order to create a plan that will actually work. To do so, I suggest doing a "Get Your Sh*t Together" audit, which I explain in this mini moment!   Our Favorite Quotes "We assume that we can simply do or add on whatever actions are needed in order to get to the goal, whatever that is. But what we don't actually consider is that you are currently in a cycle. You are currently in motion. You're not just sitting still at a blank slate starting new... That's the part we don't consider when we're planning."   Thanks for listening, and if you like what you've heard, I would greatly appreciate you sharing this episode with your friends or on your Instagram stories (and tag @laptop.lifestyle.co)! There are so many amazing women who need to hear this message and who are working to build their dream lifestyle, and I'd love you to help me spread the word.    Resources and links mentioned in this episode: Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel