#82 Do I need to know HTML to run my website, and what is it anyway? Plus Prepping for 2024
- Jonny Ross
- Pascal Fintoni
- Celebrating the launch of a new program and the completion of the Website Best Practice Webinar Series.
- The aim is to make you proud of your website again and help it work harder for you.
- Question: Do I need to know HTML to run my website, and what is it anyway?
- Summary: Discussing the basics of HTML and its role in website management.
- Key Takeaways:
- Understanding HTML isn't essential but is beneficial for customization and effective communication with developers.
- Featured Article: "Half of personalised content is boring and unhelpful" by Duncan MacRae for Marketing Tech News.
- Summary: Examination of the pitfalls of personalized content.
- Key Takeaways:
- Importance of meaningful insights and relevance in content.
- Focus on specific customer groups for personalization.
- Pascal's Pick: Statista - Portal for Market Data, Research, and Stats
- Jonny's Pick: Coolors.co - Fast and easy-to-use color palette generator.
- Jonny Ross: Improve content readability with bullets and subheadings.
- Pascal Fintoni: Set up a research project team to gather data for 2023 retrospectives and 2024 forecasts.
Contact Information:
- LinkedIn: Jonny Ross
- Website: Jonny Ross
- LinkedIn: Pascal Fintoni
- Website: Pascal Fintoni
Feel free to send us your questions, share your preferred apps, and links to your website updates! We'd love to give you a shoutout in the next episode. 🎙️
See you next time!
Timestamps
Do I need to know HTML? [00:02:32]
Discussion on whether content marketers need to know HTML and its benefits in website customization.
Half of personalized content is boring and unhelpful [00:09:06]
Analysis of a report on marketers' approach to personalized content and the negative reactions from consumers.
Understanding your audience [00:10:23]
Importance of not trying to cater to everyone and the need to create relatable content for a deeper connection with consumers.
Understanding Your Audience [00:11:43]
The importance of deeply understanding your audience's mindset, pain points, and journey.
Identifying Key Customer Groups [00:12:48]
Using a mapping exercise to identify the customer groups that are most relevant and important to your business.
Using Data and Research for Content Strategy [00:13:42]
The value of using website analytics, reading industry magazines, attending conferences, and engaging with customers to gather insights for content...
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