#80 The Content Cornerstone: Pillars, Page Load, Personalisation, Mobile and more!

📢 Struggling to get your team to contribute content? Want to stay ahead with Google’s latest SEO trends? Looking for simple ways to boost website speed? We’ve got you covered!In Episode 36 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive into practical strategies to engage your team in content creation, reveal the latest Google Search Console & SEO updates, and share must-use tools for website growth and optimisation. Plus, we’ve got exciting news… our book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again is now live! 🚀🔍 You Ask, We Answer: How to Get Your Team Involved in Content CreationOne of the biggest challenges website managers face is getting their team to contribute to content. Today, we answer:👉 How do you motivate colleagues to generate blog ideas?👉 What are the best ways to structure content contributions?👉 How can you make content creation easy and fun for non-marketers?Key takeaways:✅ Conduct 1-on-1 sessions to discover team members' interests and expertise.✅ Use content templates with structured prompts to simplify blog creation.✅ Show the impact of their contributions (e.g., website traffic, engagement, or customer feedback).📌 Try these practical steps and watch your content pipeline grow!📖 Website Stories: The Launch of WebProud – Our New Book!Exciting news! Jonny and Pascal have co-authored a book: WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again 🎉Inside the book:✅ Step 1: Website Health Check – Diagnose key website issues.✅ Step 2: Build Trust – Essential elements to gain visitor confidence.✅ Step 3: Attract the Right Visitors – SEO & content marketing strategies.✅ Step 4: Convert Visitors into Leads – Optimising your website for action.✅ Step 5: Become WebProud – The ultimate checklist for ongoing success.📚 Get your copy now: https://www.amazon.co.uk/dp/1068691603💡 Bonus content includes a 1-year action plan with website improvements you can make every week!⚙️ The Website Engine Room: Must-Have Tools for Website Success💡 Mailscale.ai – Need to scale email outreach for marketing or sales? Mailscale automates email account creation, letting you generate 50 to 1,000 email accounts in minutes—perfect for outreach without deliverability issues.💡 PrettyFunnels.com – Struggling with customer journey mapping? Pretty Funnels helps you visualise, plan, and optimise your digital funnels, making it easier to identify website conversion opportunities.🔥 Top Search Questions Answered:How can I automate email accounts for cold outreach?What are the best tools for mapping a customer journey?How do I create a high-converting website funnel?🚀 Website Call to Action: Speed Up & Optimise Your Website🔹 Enable Lazy Loading for Faster PagesLazy loading ensures images and content load only when needed, improving page speed and SEO rankings. Depending on your website platform, this might be a simple setting or require developer input.🔹 Review Your Website To-Do List & Prioritise Quick WinsInstead of feeling overwhelmed by an endless task list, focus on small but impactful changes that make a real...

🚀 Want a faster, more secure website? Wondering how AI is changing SEO? Looking for the best website tools to grow your business? This episode of the 90-Day Website Mastery Podcast has you covered!Join Jonny Ross & Pascal Fintoni as they dive into website hosting, AI-powered search visibility, and must-have tools to streamline your online presence.🔥 What You’ll Learn in This Episode:🔹 Shared Hosting vs. Dedicated Hosting – Which One is Right for You?✔️ The real impact of hosting on your website’s speed, security, and SEO✔️ How to know if you’re overpaying (or underinvesting!)✔️ What questions to ask your hosting provider today🔹 How AI is Changing SEO & What You Need to Do Now✔️ AI-generated search summaries & their impact on website traffic✔️ Why Google’s AI Overviews, Chatbots & LLMs are reshaping SEO✔️ How to optimize your content to stay visible in AI-powered search🔹 Website Tools of the Week – Save Time & Work Smarter✔️ Potion: Create AI-powered videos using your own face & voice✔️ Meta AI: The latest AI assistant from Facebook, Instagram & WhatsApp🔹 Quick Website Fixes for Higher Conversions✔️ Jonny’s Tip: Break down your website forms, add trust signals & increase opt-ins✔️ Pascal’s Advice: Run better AI & content marketing meetings with a simple 6-step agenda🎧 Listen Now & Take Action:This episode is packed with SEO insights, website performance hacks, and digital marketing strategies to keep you ahead of the competition.Some discussions and questions we answered!Here are 10 discussion questions based on episode 35 of the 90 Day Website Mastery Podcast:What are the key differences between shared hosting and dedicated hosting, and how do these differences impact website performance and SEO?How can small businesses determine whether they need shared or dedicated hosting for their websites?What are some potential drawbacks of using shared hosting, particularly in relation to SEO and website security?In what ways can website owners optimize their sites, regardless of whether they are using shared or dedicated hosting?How do AI-driven search results and summaries affect traditional website traffic, and what strategies can businesses implement to adapt to this change?What are the best practices for creating high-quality, authoritative content that ranks well on both traditional search engines and AI-powered search results?How can businesses effectively use AI tools, such as SendPotion and meta.ai, to enhance their content creation and marketing strategies?What role does behavioral science play in designing effective website forms, and how can businesses improve their conversion rates through form optimization?How can teams structure their content marketing meetings to incorporate AI tools and ensure they are maximizing their content's reach and effectiveness?What are some actionable steps website owners can take right now to improve their online presence and feel more "web proud"?💬 Got questions? Let us know what you want us to cover next!📌 Resources & Links:🔗 Follow Jonny Ross on LinkedIn: Jonny’s Profile🔗 Connect with Pascal Fintoni: Pascal’s...

In Episode 34 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni bring you strategies to protect your website content, insights into YouTube’s latest feature for small channels, and powerful tools to make managing your website easier than ever!If you've ever worried about competitors stealing your case studies, testimonials, or website content, this episode is a must-listen. We also explore how YouTube’s new "Hype" feature helps small creators stand out, and reveal some innovative apps to enhance your web content strategy.What We Cover:1️⃣ You Ask, We Answer: How Can I Protect My Website’s Case Studies and Testimonials?Are you hesitant to share client success stories because competitors might use them to poach your customers? 🤔Jonny and Pascal share best practices to:Anonymise key details while preserving credibility and trust.Use industry or sector descriptions instead of full client names and logos.Leverage SEO to prevent plagiarism and establish content ownership.They also discuss how to build stronger client relationships that dissuade competitors from targeting your customers.2️⃣ Website Stories: YouTube’s New “Hype” Feature for Small ChannelsYouTube’s CEO has announced a new feature designed to help small creators gain visibility! 🏆We break down how the Hype feature works, including:What is Hype?How can creators encourage viewers to hype their content?Could this approach expand to platforms like Google Maps and LinkedIn?Discover why this update could be a game-changer for small businesses using YouTube for marketing.3️⃣ The Website Engine Room: Tools to Simplify Your Life🚀 Pascal’s Pick: NotebookLM by GoogleAutomatically summarises your website content and gives you AI-generated feedback.Provides written and audio summaries to help you understand how visitors perceive your site.🎯 Jonny’s Pick: Storylane.ioCreate interactive product demos in under 10 minutes.Boost engagement and conversions with polished, guided demonstrations for your SaaS or online product.4️⃣ The Website Call to Action: Your Weekly Change to Boost PerformanceJonny’s CTA: Focus on Voice Search Optimisation.Adapt your content for conversational queries that smart speakers and virtual assistants understand. Use long-tail keywords to capture search intent and voice-based questions.Pascal’s CTA: Create a Targeted FAQ for Your Products/Services.Use AI tools to identify common customer questions, objections, and concerns. Craft in-depth FAQ content that aligns with SEO trends and improves your search rankings.Key Questions Answered in This Episode:🔹 How do I protect my website’s case studies from competitors?🔹 How does YouTube’s new Hype feature work and how can it benefit small channels?🔹 What tools can help me manage my website more effectively?🔹 How can I optimise my content for voice search queries?Resources & Links Mentioned:🔗 NotebookLM by Google🔗 Storylane.io🔗 TubeBuddy’s YouTube Hype Feature Overview

Welcome to Episode 33 of the 90-Day Website Mastery Podcast, the ultimate resource for business owners, marketing managers, and web professionals looking to transform their online presence! Join hosts Jonny Ross and Pascal Fintoni as they share actionable insights, practical advice, and the latest trends in website strategy.This week, we dive into:🎨 Rebranding Your WebsiteShould you update your website’s colours and design to match your new logo and brand identity? Jonny and Pascal explore the pros and cons of a visual overhaul, how to avoid disrupting your user experience, and why SEO considerations should guide your decisions.🤖 The Danger of AI in Marketing CopyWe review Kristen Doerer’s insightful article, “Customers Don’t Trust AI, and the Rift Might Be Hurting Business”. Discover why using "AI-powered" in your marketing may actually harm trust and learn how to focus on pain points and value-driven messaging instead.🔧 Website Tools You NeedJonny recommends Google Search Console for identifying low-hanging SEO opportunities, such as optimising content that ranks in positions 15–30 for quick wins.Pascal introduces Adobe Firefly, a cutting-edge tool for generating visuals with AI and improving your website’s creative assets.✅ This Week’s Website Call-to-ActionJonny’s Tip: Leverage User-Generated Content (UGC) like testimonials and reviews to boost trust and authenticity.Pascal’s Tip: Audit your business on Google Images—update photos and descriptions to ensure they reflect your brand accurately.Key TakeawaysRebranding? Take an iterative approach and avoid large-scale changes that could impact SEO and user experience.AI terminology can deter customers—prioritise value-driven messaging to engage and reassure your audience.Small tweaks like optimising for overlooked keywords or adding testimonials can yield significant results.Links and Resources Mentioned90-Day Website Mastery ProgramKristen Doerer’s Article on AIGoogle Search ConsoleAdobe FireflyStay ConnectedJonny Ross on LinkedInPascal Fintoni on LinkedInChapters:00:00:16-Introduction and Topics OverviewThe hosts introduce the podcast and outline the topics for discussion, including rebranding, AI in marketing, and website tools.00:01:12-Rebranding and Website DesignDiscussion on whether to change website design when rebranding, with insights on consumer trust issues regarding AI in marketing strategies.<a...

Welcome to Episode 32 of the 90-Day Website Mastery Podcast, your go-to resource for practical website improvement tips. In this episode, Jonny Ross and Pascal Fintoni dive into mobile-first design, AI-powered commerce, and essential tools for website managers. This episode is packed with actionable insights to help you optimise your website for mobile users and stay ahead in the digital world.Key Topics Covered:1. Is Your Website Truly Mobile-Friendly?FAQ: What does "mobile-friendly" really mean? Isn’t it automatic nowadays?Surprisingly, no! Many websites still aren’t optimised for mobile. Jonny and Pascal discuss why a mobile-first approach is crucial, including ensuring that designs are tested on mobile before desktop.They explain key considerations like creating more space for touch interactions, optimising buttons, and making call-to-actions easily accessible. If your website is difficult to navigate on mobile, you could be losing potential customers.2. AI-Powered Commerce Search: The Future of Online RetailFAQ: What is AI-powered commerce search, and why does it matter for my business?The hosts explore an insightful article by Ben Davis on the rise of AI-driven search technology. Learn how conversational search is transforming e-commerce by helping customers find exactly what they need, and why it’s essential for small businesses to stay ahead of this trend.Jonny stresses the importance of embracing AI tools to improve customer experience and sales.3. Website Engine Room: Tools to Simplify Your WorkflowPascal’s Pick: Jitter – Add animations to your website with ease! Perfect for making your content more engaging and user-friendly.Jonny’s Pick: FounderPal.ai – Create detailed marketing personas in just 10 seconds. It’s free and incredibly useful for refining your target audience messaging.4. Website Call to Action: Make One Small Change TodayJonny’s Tip: Start A/B testing! Experiment with landing pages, buttons, and headlines to improve conversions. Even small changes can lead to big results. Tools like Hotjar and Unbounce are great for optimising user experience.Pascal’s Tip: Review your best-performing web pages from this time last year. Update your seasonal content and ensure returning visitors feel engaged with fresh, relevant material.Top FAQs Answered in This Episode:What does it mean for my website to be mobile-friendly?How can AI-powered commerce search help me attract more customers?What are some tools to create marketing personas and add animations to my website?What is A/B testing and how can it improve my website's performance?Take Action Today:Don’t just listen—take action! Start testing your website’s mobile functionality today, and explore the tools we discussed to enhance your site’s performance.Resources Mentioned:FounderPal.ai – User Persona Generator<a href="https://jitter.video/templates/"...

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni break down essential strategies to future-proof your website in the evolving digital landscape. Whether you're managing a small business website or looking to improve your site's performance, this episode is packed with practical tips to make your online presence work harder for you.What is a Cookie-less Internet and How Will It Affect My Website?In the You Ask, We Answer segment, Jonny and Pascal explain the move towards a cookie-less internet in simple terms. They discuss the shift away from third-party cookies, what it means for your website's privacy and tracking capabilities, and how to adjust your analytics and advertising to stay ahead of the curve.How Can I Improve My Website’s Accessibility?In the Website Engine Room, Jonny introduces UserWay, a powerful tool that ensures your website complies with digital accessibility standards. Learn how accessibility impacts SEO and why ensuring your website is user-friendly for all visitors can also boost your search engine rankings.How Do Leaked Google Search API Documents Impact SEO?Jonny and Pascal review an insightful article by Rand Fishkin titled "An Anonymous Source Shared Thousands of Leaked Google Search API Documents". In Website Stories, they discuss how these documents confirm the importance of dwell time, internal linking, and page titles—reinforcing what many SEO experts already knew. This is a must-know for anyone looking to improve their site’s visibility on Google.What Security Features Should I Add to My Website?In the Website Call to Action, Jonny advises on essential security measures every website should implement, including SSL certificates and two-factor authentication (2FA). Discover why security updates are critical for building trust with your visitors and improving your website’s credibility.How Can I Keep My Blog Content Relevant for SEO?Pascal encourages website owners to review and update blog categories to stay relevant in a changing digital landscape. Find out how keeping your content organised with updated categories and tags can improve SEO and attract more traffic to your site.Key Takeaways:What is a Cookie-less Internet? Understanding the shift and how to prepare your website for it.Website Accessibility: Tools like UserWay make it easier to implement accessibility features.Google Search API Leaks: Important SEO takeaways from Rand Fishkin’s analysis.Website Security: The must-have security features that build trust and credibility with your users.Content Categories: Why updating your blog’s content categories can lead to higher SEO rankings and better engagement.Resources Mentioned:UserWay - Digital Accessibility ToolChatPDF - AI-powered PDF CurationRand Fishkin's Article on Leaked Google API DocsCall to Action:Looking to master your website in 90 days? Visit 90DayMarketingMastery.com to book a discovery call with Jonny or Pascal.

Welcome to the 90-Day Website Mastery Podcast, the essential guide to boosting your website's performance and reigniting pride in your online presence. Hosted by Jonny Ross and Pascal Fintoni, this podcast complements our 90-Day Website Mastery Programme by providing actionable tips and expert advice. In our 30th episode, we dive into AI-driven strategies, off-page SEO tactics, and much more.Episode Highlights:Segment 1: You Ask, We AnswerQuestion: Can AI help me with my SEO campaign? Do you have any tips for using ChatGPT or Google Gemini to optimise my website content? (Part 2)Answer: Jonny and Pascal explore how AI tools like ChatGPT and Google Gemini can enhance off-page SEO. Learn about AI-assisted link-building, content creation, and more to improve your online reputation and trustworthiness.Segment 2: Website StoriesRecap Special:Jonny Ross: Key insights from the Intuit Mailchimp Conference in London on 13 June 2024.Pascal Fintoni: Highlights from the AI Solutions for SMEs Success Conference in Durham on 20 June 2024.Discussion: Jonny and Pascal share their experiences and lessons learned from these conferences, emphasizing the importance of customer-centric marketing, AI integration, and multi-channel strategies.Segment 3: The Website Engine RoomFeatured Tools:Jonny Ross: TidyCal – An alternative to Calendly that simplifies calendar management and meeting bookings, integrates with Zoom and Stripe, and offers a user-friendly experience at a lower cost.Pascal Fintoni: AI Test Kitchen by Google – Experiment with MusicFX, ImageFX, and the upcoming VideoFX tools to enhance your media content and brief AI assistants effectively.Benefits: Discover how these tools can streamline your workflow, enhance productivity, and improve your website management.Segment 4: The Website Call To ActionJonny Ross: Integrate engaging video content into your service and product pages to boost user interaction and dwell time.Pascal Fintoni: Improve website accessibility by creating audio and video summaries of your best-performing articles using AI. Embed these multimedia versions to enhance user experience and engagement.Tune In for Expert Advice!Enhance your website’s performance by listening to Episode 30. Stay updated on the latest tools, trends, and techniques in digital marketing and website mastery.Connect with Us:Jonny Ross on LinkedInPascal Fintoni on LinkedIn90-Day Website Mastery ProgrammeSubscribe to the 90-Day Website Mastery Podcast on Apple Podcasts to stay ahead in the digital landscape. Don’t miss out on future episodes packed with insights and actionable tips!00:00:15-Introduction to 90 Day Website Mastery PodcastIntroduction to the 30th episode of the 90 Day Website Mastery Podcast, expressing gratitude to the audience and sharing the purpose of the podcast. Exploring Strategies for Website Optimization<a...

Welcome to another inspiring episode of The Jonny Ross Fractional CMO podcast! In this episode, Jonny Ross sits down with Sandy Domingos-Shipley, a renowned business strategist and author of the enlightening book "How to Build a World-Class Business One Brick at a Time."With over 20 years of experience, Sandy shares her journey from Canada to the UK, her career development, and the valuable insights she has gathered along the way. Discover actionable strategies on customer focus, leadership, efficient business processes, and effective marketing that you can implement to elevate your business.In This Episode, You Will Learn:Customer Focus:Why aligning your business strategy with customer needs is crucial.Practical steps to embed a customer-centric culture in your business.Leadership:Strategies for creating effective leadership within an organization.The importance of setting realistic and measurable goals.Marketing Strategy:Key elements of an effective marketing strategy.The role of market research and SMART goals in targeting the right audience.Building Strategic Partnerships:How to form and nurture partnerships that enhance your business reach.Real-life examples of successful collaborations.Technology and Automation:Leveraging technology to streamline operations.The benefits and challenges of implementing marketing automation.Quotes from the Episode:"Aligning your business strategies with customer needs is crucial for sustainable growth." – Sandy Domingos-Shipley"Effective leadership sets the direction and inspires the entire team to achieve business goals." – Sandy Domingos-ShipleyListen and Be Inspired:Learn how Sandy's innovative use of Post-it notes evolved into the structure of her book.Understand the importance of storytelling in change management and marketing.Hear about Sandy’s dyslexia diagnosis and how it influenced her career and parenting approach.Key Takeaways:Focus on Top Priorities: Identify and concentrate on the top three areas that need attention in your business.Employee Engagement: Collaborate with your staff and bring them along in the journey.Self-Reflection: Regularly assess your leadership style and its impact on your team.Effective Communication: Understand the diverse ways people process information and adapt your communication accordingly.Upcoming Projects:Sandy is planning to offer workshops to help businesses implement the principles from her book. These hands-on sessions will provide personalised guidance and practical solutions.Where to Find the Book:Purchase on any Amazon platform.For a signed copy, visit Sandy's website. https://www.thesystemslink.com/Links and Resources:Sandy Domingos-Shipley's Book: How to Build a World-Class Business One Brick at a TimeJonny Ross’s Website: https://jonnyross.comConnect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyross/Follow Jonny on Twitter: <a href="https://twitter.com/jonnyross"...

Welcome to Episode 29 of the 90 Day Website Mastery Podcast! In this episode, Jonny Ross and Pascal Fintoni dive deep into how AI is revolutionizing SEO, providing practical tips and tools to help you optimize your website effectively. Whether you're a seasoned website manager or just starting, this episode is packed with valuable insights to enhance your online presence.Episode Highlights00:16 - 00:45 | IntroductionJonny Ross introduces Episode 29, highlighting the importance of making your website work harder and reigniting pride in your online presence. Co-host Pascal Fintoni previews the packed content ahead, emphasizing AI's growing role in SEO.00:57 - 01:27 | Segment OverviewJonny and Pascal outline the four key segments of this episode: You Ask, We Answer; Website Stories; The Website Engine Room; and The Website Call to Action. They also introduce the Action Randomizer tool available on their website.You Ask, We Answer: Can AI Help My SEO Campaign?02:01 - 06:58Pascal and Jonny discuss how AI tools like ChatGPT and Google Gemini can transform your on-page SEO. They cover everything from keyword research and content analysis to audience targeting and technical SEO improvements.Website Stories: Starting a Successful Podcast10:46 - 17:02Pascal reviews an insightful article from Entrepreneur.com by Sherin Shibu on the winning formula for starting a successful podcast. They discuss key takeaways, such as the ideal podcast length, the importance of having multiple hosts, and engaging your audience with new information and perspectives.The Website Engine Room: Top Tools for Website Management18:23 - 21:22Jonny shares his latest find, Transcript LOL, an AI-powered transcription service perfect for podcasters and content creators. Pascal introduces Consensus.app, a tool that aggregates expert quotes and citations, enhancing your content's credibility.The Website Call to Action: Essential Website Improvements24:06 - 27:54Jonny advises implementing a Content Delivery Network (CDN) to improve your website's speed globally, enhancing user experience and SEO. Pascal emphasizes the importance of internal communication, recommending regular meetings with sales and customer service teams to align website content with business goals.Closing ThoughtsJonny and Pascal recap the key points discussed, emphasizing AI's impact on SEO, the essentials of successful podcasting, and practical tools for website management. They encourage listeners to visit 90daymarketingmastery.com for more resources and to try out the Action Randomizer.Connect with UsJonny Ross on LinkedInPascal Fintoni on LinkedInSubscribe to the 90-Day Website Mastery Podcast on Apple Podcasts and stay ahead in the digital game! Please leave a review and let us know what you think of the show. Your feedback helps us improve and reach more listeners.

Join Jonny Ross and Pascal Fintoni in Episode 28 of the 90 Day Website Mastery Podcast as they dive deep into the future of SEO in the age of AI. With insights from the recent Google I/O conference, this episode is packed with valuable advice on how AI-driven search results will impact your website and what you can do to stay ahead.Key Segments:1. You Ask, We Answer:Listener Question: "Will AI summaries in Google Search results be a problem for SEO?"Jonny and Pascal discuss the implications of AI-driven search experiences for users and marketers, exploring how these changes could reshape SEO strategies.2. Website Stories:Featured Story: Website Call To Action RandomizerDiscover a fun, interactive tool designed to give you actionable website improvements, helping you feel proud of your site once again.3. The Website Engine Room:Pascal's Pick: Snipcast.io – Your AI assistant for summarizing podcast episodes, making content consumption easier and more efficient.Jonny's Pick: Boost Spaces – A powerful tool for connecting and synchronizing over 1800 apps, streamlining your data management and automation processes without coding.4. The Website Call To Action:Jonny's Advice: Implement dynamic FAQ sections with accordion dropdowns to improve user experience and reduce support queries.Pascal's Tip: Repurpose your best social media content into enhanced 'Best Of Social' roundup articles using AI to drive more engagement and value from your posts.Tune In Now!Don’t miss out on this insightful episode where Jonny and Pascal unpack the latest trends from Google I/O and provide actionable tips to optimize your website for the AI-driven future. Listen to Episode 28 of the 90 Day Website Mastery Podcast today!Subscribe and ConnectSubscribe to the 90 Day Website Mastery Podcast on your favorite platform.Connect with us on LinkedIn:Jonny RossPascal FintoniFor more details and to join the 90 Day Website Mastery Programme, visit 90 Day Marketing Mastery.Call to ActionTry our new Website Call To Action Randomizer at 90daymarketingmastery.com/roll-the-dice.Transform your website into a powerful business tool with our expert advice and innovative solutions. See you there!Chapters:00:00:16Introduction to Episode 28 - Introduction to the 90 day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.Introduction to the 9th day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.00:01:15-Segments of the 90 Day Website Mastery Podcast - Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.Overview of the 4 segments of the 90 Day Website Mastery podcast, including...