The Cycle Coach Show

In this episode, Lauren is joined by fertility acupuncturists Katy Ewen and Hannah Pearn, whose refreshing approach to education has built a thriving online community and changed the way many people engage with conversations about fertility. Together, they explore how humour, authenticity, and collaboration have helped them educate thousands of people while building businesses that genuinely reflect who they are.The conversation begins with the story of how Katy and Hannah's friendship started through Instagram, sparked by a shared love of making educational content that doesn't take itself too seriously. They reflect on how creating together has made marketing feel lighter, safer, and far more enjoyable than trying to do it alone, while also helping them reach more people with evidence-based fertility education.Along the way, they discuss how humour can coexist with sensitive topics like fertility, IVF and reproductive health. Rather than diminishing the seriousness of these experiences, they explain how laughter can offer connection, hope, and moments of relief during what can often be an emotionally complex journey. They also reflect on how social media has become a powerful way for practitioners to educate the public, build trust, and create communities that extend far beyond the treatment room.Whether you're a cycle coach, women's health practitioner, or simply someone who finds marketing uncomfortable, this episode is a refreshing reminder that you don't have to perform or pretend to build a meaningful business. Sometimes the most powerful thing you can do is simply show up as yourself.Click play to discover how authenticity, collaboration, and a little bit of humour can transform both your business and the people you're here to serve.Cycle Coach School Certification - Enrolments for 2026 Open Now: Apply HereStay connected:Katy EwensWebsite: https://www.reflexeast.com/Instagram: https://www.instagram.com/reflex_east/?hl=enHannah Pearn: Website: https://donttellmetorelax.co.uk/Instagram: https://www.instagram.com/donttellmetorelax/Cycle Coach School Website: https://www.cyclecoachtraining.comCycle Coach Instagram: https://www.instagram.com/cyclecoachschool/Claire's Instagram:⁠⁠ https://www.instagram.com/_clairebaker_/⁠⁠Claire's Website: ⁠⁠https://www.clairebaker.com/⁠⁠Lauren's Instagram: ⁠⁠https://www.instagram.com/laurenoliviahughes/⁠⁠Lauren's Website: ⁠⁠https://findingjulian.com/⁠

In this special solstice episode, Claire and Lauren reunite behind the microphone for the first time in a year to explore a topic that so many coaches, practitioners and business owners quietly wrestle with: what is really stopping us from putting ourselves out there?Using the winter and summer solstice as a moment of reflection, they answer real questions submitted by the Cycle Coach School community about visibility, imposter syndrome, social media, fear of judgement, creative overwhelm, and the vulnerability of sharing your work with the world.Together, they unpack how many of our marketing struggles aren't really about algorithms or content strategies at all—they're about identity, nervous system safety, perfectionism, and the deeply human desire to belong. Claire shares how she's been rethinking her own relationship with marketing, while Lauren reflects on returning to work after maternity leave and how becoming a mother has reshaped her creativity, priorities, and relationship with visibility.The conversation explores what it means to market your work in a way that feels authentic, sustainable, and aligned with your values, rather than forcing yourself into strategies that don't fit your personality or season of life. They also discuss the importance of community, long-form content, self-trust, and allowing your business to evolve alongside you.Whether you're just beginning your coaching journey or have been running your business for years, this episode offers a reassuring reminder that you're not alone if being seen feels uncomfortable—and that your unique voice is exactly what makes your work valuable.Click play to explore how to move through the fears that keep you hidden, reconnect with your message, and step into the next season of your business with more confidence, creativity and self-compassion.Cycle Coach School Certification - Enrolments for 2026 Open Now: Apply HereStay connected:Cycle Coach School Website: https://www.cyclecoachtraining.comCycle Coach Instagram: https://www.instagram.com/cyclecoachschool/Claire's Instagram:⁠⁠ https://www.instagram.com/_clairebaker_/⁠⁠Claire's Website: ⁠⁠https://www.clairebaker.com/⁠⁠Lauren's Instagram: ⁠⁠https://www.instagram.com/laurenoliviahughes/⁠⁠Lauren's Website: ⁠⁠https://findingjulian.com/⁠

In this solo episode, Claire reflects on why there has never been a more exciting time to be working in women’s health. From growing public awareness and increasing demand for cycle literacy to the evolution of research, language, and care models, she explores what it means to be part of a field that is still developing in real time.A central focus of this episode is the recent change from PCOS (Polycystic Ovarian Syndrome) to PMOS (Polyendocrine Metabolic Ovarian Syndrome). Claire shares her own experience of being misdiagnosed with PCOS and explains why this shift in terminology matters so much. Far from being a simple rebrand, the name change reflects a deeper understanding of the hormonal and metabolic drivers behind the condition and has the potential to improve diagnosis, treatment, and support for millions of women.Claire is also joined by Cycle Coach School mentor and fertility awareness educator Nat Daudet  and for a thoughtful conversation about the PMOS name change. Together with Lauren, they unpack what this shift means for practitioners and clients alike, discussing everything from diagnosis and treatment options to the role of insulin resistance, hormonal health, and self-advocacy. Nat also shares her personal experience living with PMOS and why this change feels both hopeful and validating.Throughout the episode, Claire reflects on the growing need for skilled practitioners who can do more than simply share information. She explores the importance of education, advocacy, relationship-building, and space-holding in supporting women through increasingly complex health conversations.Click play to explore the PMOS name change, the future of women's health, and why there has never been a more exciting time to be doing this work.Cycle Coach School Certification - Enrolments for 2026 Open Now: Apply HereResources and Links:BBC: Emma Barnett – Fighting EndometriosisThe New York Times: PMDD, Menopause & Pain ReliefThe Lancet article on hormonal & metabolic health researchNat Daudet’s Website: Fertility Awareness ProjectNat Daudet’s Instagram: @fertilityawarenessprojectFertility Knowledge Collective: www.fertilityknowledgecollective.comStay connected:Cycle Coach School Website: https://www.cyclecoachtraining.comCycle Coach Instagram: https://www.instagram.com/cyclecoachschool/Claire's Instagram:⁠⁠ https://www.instagram.com/_clairebaker_/⁠⁠Claire's Website: ⁠⁠https://www.clairebaker.com/⁠⁠Lauren's Instagram: ⁠⁠https://www.instagram.com/laurenoliviahughes/⁠⁠Lauren's Website: ⁠⁠https://findingjulian.com/⁠

In this episode, Lauren is back behind the mic after maternity leave and joined by a familiar face: Cycle Coach School graduate, mentor, and founder of Fertility Awareness Project, Nat Daudet. Together, they explore the journey of building a meaningful and sustainable business in the women’s health space, and what it can really look like to grow a career rooted in values, curiosity, and care.Nat shares the story of how she moved from working in mental health and social work into fertility awareness education, and how her work gradually evolved from a passion project into a thriving business. Rather than following rigid formulas or business “rules,” she reflects on the importance of creating systems that support the life you want to live and allowing your work to grow alongside you.Throughout the conversation, Lauren and Nat discuss collaboration, community, boundaries, business evolution, and the realities of working for yourself. They also explore the pressure many practitioners feel to always have the answers, and how moving toward a more collaborative and supportive model can create safety not only for clients and students, but for practitioners too.If you’ve ever wondered what it really takes to build a trusted career in women’s health education, or found yourself comparing your own path to someone else’s, this episode offers a refreshing and honest perspective. It’s a reminder that growth often happens through small changes over time, and that building something meaningful doesn’t need to happen all at once.Click play to learn more about creating a business that supports both your work and your life.Cycle Coach School Certification - Enrolments for 2026 Open Now: Apply HereResources and Links:Nat Daudet’s Website: Fertility Awareness ProjectNat Daudet’s Instagram: @fertilityawarenessprojectFertility Knowledge Collective: www.fertilityknowledgecollective.comStay connected:Cycle Coach School Website: https://www.cyclecoachtraining.comCycle Coach Instagram: https://www.instagram.com/cyclecoachschool/Claire's Instagram:⁠⁠ https://www.instagram.com/_clairebaker_/⁠⁠Claire's Website: ⁠⁠https://www.clairebaker.com/⁠⁠Lauren's Instagram: ⁠⁠https://www.instagram.com/laurenoliviahughes/⁠⁠Lauren's Website: ⁠⁠https://findingjulian.com/⁠

In this solo episode, Claire opens up an important and often under-discussed conversation about what it really means to hold emotional depth in cycle coaching spaces. She explores the nuanced space between coaching and therapy, and offers a grounded, honest perspective on how to meet emotion when it arises in sessions—without rushing to fix, shift, or move away from it.Claire shares why emotional intensity is not something going wrong in a session, but often a sign that something is going very right. As clients begin to connect more deeply with their bodies, their cycles, and their lived experiences, emotions like grief, anger, shame, or tenderness can naturally surface. Rather than seeing this as a disruption, Claire invites coaches to understand it as a deepening of the work.At the heart of this episode is a simple yet powerful framework to support practitioners in these moments. Claire introduces four embodied anchors—hold, attune, name, and gut—which offer a way to stay present, grounded, and responsive when emotions arise. She explores how to witness without fixing, how to track what’s happening beneath the surface, how to bring gentle language to what is being felt, and how to trust the body as a source of information within the coaching relationship.If you’ve ever felt unsure about what to do when a client becomes emotional, or noticed the urge to move away from intensity in a session, this episode will offer a steady and reassuring guide. It’s a reminder that you don’t need to have the perfect response—you simply need the capacity to stay.Click play to learn how to hold emotional depth with more confidence, presence, and trust in your coaching practice.Cycle Coach School Certification - Enrolments for 2026 Open Now: ⁠Apply Here⁠Resources and Links:Greer, L. (2025). Coaching in the Grey Space: Exploring Boundaries, Ethics and Complexity when Coaching and Therapy IntersectHullinger, A. M. and DiGirolamo, J. A. (2018). Referring a client to therapy: A set of guidelines. The International Coaching Federation (ICF).Lieberman, M. D., et al. (2007). Putting feelings into words: Affect labeling disrupts amygdala activity in response to affective stimuli. Psychological Science, 18(5), 421–428.Vaughan Smith, J. (2019). Coaching and trauma: From surviving to thriving: Moving beyond the survival self (Coaching in practice series). Routledge.Stay connected:Cycle Coach School Website:⁠ https://www.cyclecoachtraining.com⁠Cycle Coach Instagram: ⁠https://www.instagram.com/cyclecoachschool/⁠Claire's Instagram:⁠⁠⁠ https://www.instagram.com/_clairebaker_/⁠⁠⁠Claire's Website:⁠ ⁠⁠https://www.clairebaker.com/⁠⁠⁠Lauren's Instagram:⁠ ⁠⁠https://www.instagram.com/laurenoliviahughes/⁠⁠⁠Lauren's Website:⁠ ⁠⁠https://findingjulian.com/⁠⁠

We’re back for Season 3 of the Cycle Coach Show, and Claire opens this new chapter in conversation with long-time friend, collaborator, and fellow business owner Vienda Maria.Claire and Vienda have known each other for over thirteen years. They met in 2013 while enrolling in the same online business training, both at the beginning of their self-employment journeys. Since then, they’ve built sustainable, evolving businesses rooted in meaningful work — mentoring, writing, practitioner training, and cyclical living — while navigating the realities that come with running online businesses across continents and life stages.This episode is an honest and grounded conversation about women in business. Not the glossy version, but the lived one.Together, they explore what it really takes to build a business that supports your freedom, your creativity, and your nervous system. They speak about the tension between flow and structure, the vulnerability of being seen, the emotional edges that surface when your work is personal, and the deep personal growth that entrepreneurship inevitably brings.If you are a practitioner, coach, facilitator, writer, or creative who feels confident in your craft but uncertain about the business side of things, this episode will meet you gently and honestly. It’s a reminder that building a business is not about becoming someone you’re not — it’s about developing the skills that allow your work to reach the people it’s meant for.Claire and Vienda share about the business training where they first met, and the program they continue to return to over the years. You can learn more about that here:https://viendamaria.com/bschool Whether or not this particular training is right for you, this episode leaves you with one simple question to carry into your week:What does your business need from you today?Resources and Links:Connect with Vienda: https://www.instagram.com/viendamaria/ https://thementortraining.com/ Stay connected:Cycle Coach School Website: https://www.cyclecoachtraining.comCycle Coach Instagram: https://www.instagram.com/cyclecoachschool/Claire's Instagram:⁠⁠ https://www.instagram.com/_clairebaker_/⁠⁠Claire's Website: ⁠⁠https://www.clairebaker.com/⁠⁠Lauren's Instagram: ⁠⁠https://www.instagram.com/laurenoliviahughes/⁠⁠Lauren's Website: ⁠⁠https://findingjulian.com/⁠

In this bonus episode, Claire invites you into a gentle, spacious end-of-year reflection for practitioners who want to plan their work in a way that honours their energy, their nervous system, and their cyclical nature. Instead of pushing into the new year with urgency, Claire offers a grounding practice centred around the Four Cs: your celebrations, your challenges, what’s currently in your cauldron, and the loops that want to be closed before you step into a new season.Claire shares how this practice is supporting her as she reflects on a year filled with big transitions — from teaching Cycle Coach School to moving across the world and navigating her own health with more honesty. Lauren joins to offer her own Four Cs, speaking about the deep transformation of early motherhood, tending to her mental health, and learning to trust slower seasons in both life and business.From there, Claire explores how practitioners can look at the year ahead through a cyclical lens: understanding your personal energetic season, choosing only the priorities that truly matter, and designing a year spacious enough to be sustainable. Rather than planning from pressure, this episode is an invitation to plan from clarity, self-trust, and rhythm.This bonus episode is a beautiful companion for closing out 2025 and stepping gently into 2026 with clarity, softness and a strong cyclical foundation. It’s one to journal alongside, revisit throughout the year, and share with clients who crave cyclical structure in their work. Click play to move into the new year with more ease, intention, and cyclical alignment.Our Next Class Starts January 2026: Apply HereResources and Links:Planning template and resources mentioned in this episode: https://www.cyclecoachtraining.com/blog//cyclical-planning-for-practitionersStay connected:Cycle Coach School Website: https://www.cyclecoachtraining.comCycle Coach Instagram: https://www.instagram.com/cyclecoachschool/Claire's Instagram:⁠⁠ https://www.instagram.com/_clairebaker_/⁠⁠Claire's Website: ⁠⁠https://www.clairebaker.com/⁠⁠Lauren's Instagram: ⁠⁠https://www.instagram.com/laurenoliviahughes/⁠⁠Lauren's Website: ⁠⁠https://findingjulian.com/⁠

In this special season finale, Claire and Lauren come together to wrap up Season 2 of The Cycle Coach Show with a deep and practical conversation all about working with archetypes in menstrual cycle coaching. Drawing from their own client experiences, personal practices, and stories from this past season, they explore how the archetypal framework can be a transformative tool for self-awareness, creativity, and embodiment.Together, they walk through five key ways you can bring archetypes into your work as a cycle coach — from helping clients navigate identity shifts and decision-making, to inviting in shadow work and creative expression. They also share how these archetypes have supported them through big life changes — including pregnancy, late luteal introspection, and the solstice portal — as well as how they’re each using archetypes to access deeper intuition, softness, and play in their own lives and work.If you’re curious about how to bring more power, nuance, and depth to your coaching containers or want to get inspired for how you personally relate to the archetypes — this final episode of the season is packed with encouragement, laughter, real-life stories, and creative prompts.Click play to hear five ways to start working with archetypes in your coaching practice and a loving wrap-up to Season 2!Resources and Links:Book mentioned: ‘Red Moon’ by Miranda Gray‘Sacred Contracts’ by Carolyn MyssStay connected:Cycle Coach School Website:⁠ https://www.cyclecoachtraining.com⁠Cycle Coach Instagram: ⁠https://www.instagram.com/cyclecoachschool/⁠Claire's Instagram:⁠⁠⁠ https://www.instagram.com/_clairebaker_/⁠⁠⁠Claire's Website:⁠ ⁠⁠https://www.clairebaker.com/⁠⁠⁠Lauren's Instagram:⁠ ⁠⁠https://www.instagram.com/laurenoliviahughes/⁠⁠⁠Lauren's Website:⁠ ⁠⁠https://findingjulian.com/⁠⁠

In this episode, Lauren speaks with Zainab Alradhi — Cycle Coach School graduate and founder of Niswa, a growing platform dedicated to menstrual cycle awareness and body literacy for Arabic-speaking women around the world. Zainab shares how she built a community of over 100,000 women by choosing to teach exclusively in Arabic, despite being told her audience "wasn't ready" for this work.Together, they explore what it means to bring menstrual cycle awareness into cultures where these conversations have often been silenced, and how Zainab is working to break cycles of shame and isolation. From reclaiming rites of passage and hosting global women’s circles, to weaving lunar wisdom and ancestral memory into her business, Zainab offers a grounded and poetic perspective on cyclical living.She shares her own journey of learning fertility awareness in English, then translating it into Arabic — finding the words, reclaiming her mother tongue, and reshaping this work for a different cultural context. We also hear about her red thread ritual for pregnant members, the challenges Arab women face in corporate life, and her passion for bringing this work into families and schools.If you’ve ever wondered how menstruality work can be adapted across languages, landscapes, and lived experiences or what it looks like to lead with soul in business, this conversation is not to be missed. Click play to hear how Zainab is transforming cycle coaching across cultures.Our Next Class Starts June 2025: Apply HereResources and Links:About Zainab Alradhi:Zainab is a wife, writer, and entrepreneur who believes in women’s right to physical education from birth. She holds a Bachelor’s degree in Health Sciences from the University of Michigan and is the first Arab certified Fertility Awareness Educator. Zainab is also a period awareness mentor for teens and holds certifications in period awareness counseling and facilitating women’s mindful circles.Instagram:@niswaorgWebsite: www.niswa.orgBook mentioned: ‘Taking Charge of Your Fertility’ by Toni WeschlerStay connected:Cycle Coach School Website: https://www.cyclecoachtraining.comCycle Coach Instagram: https://www.instagram.com/cyclecoachschool/Claire's Instagram:⁠⁠ https://www.instagram.com/_clairebaker_/⁠⁠Claire's Website: ⁠⁠https://www.clairebaker.com/⁠⁠Lauren's Instagram: ⁠⁠https://www.instagram.com/laurenoliviahughes/⁠⁠Lauren's Website: ⁠⁠https://findingjulian.com/⁠

In this episode, Lauren is joined by two powerful voices in menstrual education: Hannah Brown and Beth Moxon. Both are graduates of Cycle Coach School who have gone on to pioneer youth-focused menstrual work through schools, community programs, and innovative peer-led education models.Together, they reflect on their journey from discovering menstrual cycle awareness to weaving it into their existing careers in social work, teaching, and education. From running period workshops in classrooms and working with both girls and boys, to advocating for more inclusive, well-funded support in schools, Hannah and Beth are reshaping the conversation around menstrual education for the next generation.Beth also shares about her groundbreaking dissertation at Oxford University, where she conducted academic research on menstruation and young people. Her work bridges the gap between grassroots cycle awareness and formal education systems, helping bring menstruality work into academic and government spaces in a credible and powerful way.They share the challenges of navigating stigma, underfunding, and systems not built for cyclical bodies while also celebrating the small, powerful moments of change. You'll hear stories from classrooms, reflections on professional identity, and the real-world impact of pilot programs like Hannah’s menstrual ambassadors initiative in Wales and Beth’s large-scale school sessions across the UK.If you’re passionate about bringing cycle awareness to young people — or wondering how menstruality work can expand beyond coaching and into education and advocacy — this episode will leave you deeply inspired. Click play to hear how these two changemakers are creating a ripple effect in schools, families, and policy.Our Next Class Starts June 2025: Apply HereResources and Links:About Beth Moxon:Beth is a passionate period educator, secondary school teacher, and accredited Menstrual Cycle Coach. With over a decade of experience in education including a recent MSc in Teacher Education from the University of Oxford, she combines her love of teaching with her mission to bring period education to young people. Beth is also a First Moon Circle facilitator, creating uplifting spaces where girls can ask questions, explore period products, and leave feeling confident and informed.Instagram:@bloomandbelongWebsite: www.bloomandbelong.co.ukFirst Moon Circle training: www.firstmooncircleschool.comAbout Hannah Brown:Hannah is a Menstrual Cycle Coach, cyclical supervisor, social worker, and facilitator with over 20 years of experience supporting people through change. Her work is rooted in the power of Menstrual Cycle Awareness, which transformed her own life and now anchors the support she offers others. Hannah works with women, practitioners, and young people helping them reconnect with their cyclicality, prepare for menstruation, and feel supported in every phase.Instagram: @womb__wisdomWebsite: www.wombwisdom.ukBook mentioned: ‘Period Power’ by Maisie HillStay connected:Cycle Coach School Website: https://www.cyclecoachtraining.comCycle Coach Instagram: https://www.instagram.com/cyclecoachschool/Claire's Instagram:⁠⁠ https://www.instagram.com/_clairebaker_/⁠⁠Claire's Website: ⁠⁠https://www.clairebaker.com/⁠⁠Lauren's Instagram: ⁠⁠https://www.instagram.com/laurenoliviahughes/⁠⁠Lauren's Website: ⁠⁠https://findingjulian.com/⁠