<div>Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached R.  R stands for Research.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Head of Insight and Design at Zurich Insurance Sarah Fryer, Creative Strategist at BCM Agency Miriam Drahmane, and Founder of RedFox Research Angela Richmond.</div>


The Business Marketing Club Podcast

118: The A2Z of B2B Marketing Part 18:  R is for Research

<div>Marketer Dave Stevens speaks to CMO of Applaud Rachel James</div>


210: Marketing in a Tough Climate

<div>Business marketer Dave Stevens speaks to best-selling author of Boring2Brave Mark Choueke</div>


209: Invisible B2B Marketing

<div>Marketer Dave Stevens speaks to Group CEO of Selby Anderson Dom Hawe</div>


208: The Agency Year

<div>Marketer Dave Stevens speaks to Head of PR and Digital Content at Crowe Jennifer Spencer Charles</div>


207: Hot Topics in Digital Content

<div>Marketer Dave Stevens speaks to Founder of Considered Content Jason Ball</div>


206: The B2B Effectiveness Scorecard

<div>Marketer Dave Stevens speaks to VP of Marketing at Edge (<a href="https://onedge.co/">https://onedge.co</a>) Lauren Heaton</div>


205: Resilience against future shocks

<div>Marketer Dave Stevens speaks to Addleshaw Goddard’s Head of Marketing Brian Macreadie</div>


204: Calling Time on Bad B2B Marketing

<div>Marketer Dave Stevens speaks to FTI Consulting’s Giles Barrie and Kate Brader</div>


203: How to Approach a Cyber-security Crisis through Communications

<div>Marketer Dave Stevens speaks to Founder of OST Marketing Luke Brynley-Jones.<br>
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200: Social Exec Comms

<div>Marketer Dave Stevens speaks to Marketing Director of <a href="http://Work.Life">Work.Life</a> Alysha Spencer.<br>
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199: Balancing Inbound and Outbound

Wirtschaft

Marketing

Technologie

A podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business.

Insight and inspiration from B2B marketers on a key current topic, advice from experienced CMOs on how to climb the career ladder, and top networking tips.

Theory and practical provided by the Business Marketing Club - a network for B2B marketers run by B2B marketers for passion, not profit.

For more information visit http://www.businessmarketingclub.org.uk

118: The A2Z of B2B Marketing Part 18: R is for Research