The Aesthetic Blueprint - A Symplast Podcast Production

Dr. Steven Williams on building trust beyond the operating room, using GLP-1s as a bridge, and how AI is reshaping the modern plastic surgery practice.In this episode of Beautiful Business, Symplast CEO Facundo Formica sits down with Dr. Steven Williams, a board-certified plastic surgeon in San Francisco, to talk about what actually separates an elite practice from everyone else.From treating excellent surgical care as the minimum requirement to building trust across every part of the patient journey, Dr. Williams shares how he thinks about the modern plastic surgery patient, the growing impact of GLP-1s, and the role AI is beginning to play in how patients find, experience, and interact with a practice.In this episode:Why excellent surgical care is the minimum requirement, not the differentiatorHow the modern plastic surgery patient is changing and why practices need to evolve with themWhy patient trust needs to be intentionally built, earned, and maintainedHow ambient listening technology can help surgeons spend more time focused on the patientWhy Dr. Williams sees GLP-1s as a bridge to a healthier lifestyle rather than the destinationHow GLP-1-driven weight loss is creating new demand for plastic surgeryWhy patients are increasingly discovering practices through AI searchHow AI can reduce friction across scheduling, patient communication, OR efficiency, and pricingWhy the strongest practices operate as interconnected systems built around patient safety, staff, operations, and growthBeautiful Business is a podcast from Symplast about the business behind aesthetic medicine, featuring the surgeons, operators, and leaders building practices designed to last.

Dr. Miami on why GLP-1s are aesthetic medicine’s biggest wave yet, and why he refuses to sell the drug himself.In this episode of Beautiful Business, Symplast CEO Facundo Formica sits down with Dr. Michael Salzhauer, better known as Dr. Miami, to talk about what it takes to stay relevant in an industry that never stops changing.From rebuilding his practice after being out-marketed by a competitor to catching the rise of social media at exactly the right time, Dr. Miami shares how he thinks about timing, positioning, and the next major shift reshaping aesthetic medicine: GLP-1s.In this episode:How Dr. Miami rebuilt his brand after his original practice was out-marketed by a competitorWhy staying relevant is less about chasing trends and more about being positioned before the opportunity arrivesWhy he believes GLP-1s could dramatically expand the market for body contouringWhy he refuses to compete in the increasingly commoditized GLP-1 prescription businessHow his “Weight Loss Button” brings patients into the practice before they are ready for surgeryWhy owning the patient journey early can create long-term loyalty and opportunityThe consult, show, book, and cancellation numbers he considers the “vital signs” of a practiceWhy AI, CRM, and modern practice technology are becoming essential competitive advantagesBeautiful Business is a podcast from Symplast about the business behind aesthetic medicine, featuring the surgeons, operators, and leaders building practices designed to last.

What 22 years, three cities, and one very specific Diet Coke story can teach us about building a practice that lasts.In the first episode of Beautiful Business, Symplast CEO Facundo Formica sits down with Dr. Douglas Steinbrech to talk about what it really takes to build an aesthetic practice that performs beyond the operating room.From turning satisfied patients into true advocates to retaining great people, anticipating shifts in the market, and building systems that allow a practice to run without you in the room, Dr. Steinbrech shares the lessons behind more than two decades in aesthetic medicine.In this episode:Why patient advocacy matters more than patient satisfactionThe “Diet Coke Rule” and what it teaches about delivering on your promisesHow Dr. Steinbrech built a practice across New York, Los Angeles, and ChicagoWhy staff retention is part of the patient experienceHow he identified male aesthetics as an opportunity before the market caught upThe GLP-1 shift and what it means for aesthetic practicesWhy the best-run practice shouldn’t depend on the surgeon being in the roomBeautiful Business is a podcast from Symplast about the business behind aesthetic medicine, featuring the surgeons, operators, and leaders building practices designed to last.

AI is changing how patients see their own faces. And not for the better.In this episode of The Aesthetic Blueprint, Symplast founder Dr. Shashi Kusuma and Aesthetic Mentor Dr. Joseph Russo sit down with host Jessica Wisner to break down one of the most urgent collisions in plastic surgery right now: the gap between AI-generated perfection and real human beauty.In this episode: • Why "beauty is macro" and symmetry is not the goal (and never was) • Patients are using ChatGPT and Google Gemini to morph their own faces before consultations • The facial assessment skill that half the room still gets wrong, and why it matters more than any tool • Why compliance is getting stricter in 2026 and what is driving the crackdown • Dr. Russo's testimony before a Massachusetts state healthcare subcommittee • How AI can automate compliance and lower costs, but also erode the clinical instincts that make a great injector • The vision for AI-powered assessment tools trained on real surgeon outcomes • Why the providers who lead with compliance will be the ones still standingIf you've ever looked at a patient's result and known it was good, only to have them compare it to an AI-generated face and walk away disappointed, this episode is for you.

Dr. Rahul Vemula runs a solo plastic surgery practice on the Jersey Shore with no IT department, no paper charts, and no wasted time. In this episode of The Aesthetic Blueprint, Jessica Wisner sits down with Dr. Vemula to talk about how he built his practice from scratch during COVID using Symplast as his all-in-one platform. He breaks down how new staff members are fully trained within a week, how HIPAA-secure messaging lets him triage post-op patients from anywhere (including a live conference), and why he stopped looking at other systems. Plus, his first reaction to Symplast's new AI clinical note-taker.

Dr. Miami didn’t just build a plastic surgery practice.He built a brand, a following, and a system that transformed how aesthetic medicine operates.In this episode of Beautiful Business by Symplast, Dr. Miami shares the philosophy behind one of the most recognizable practices in the world of plastic surgery.From starting his practice in a condo game room to becoming one of the most influential surgeons in aesthetic medicine, this conversation explores what it really takes to build a successful modern practice.We talk about:• Why the patient journey should feel like a luxury retail experience• How narrowing your focus creates stronger demand• The role of social media in attracting the right patients (and filtering out the wrong ones)• Why your team defines your brand as much as your surgical results• How technology like Symplast gives surgeons a bird’s-eye view of their entire operation• The future of aesthetic medicine—from GLP-1 driven procedures to robotic surgeryDr. Miami also reflects on the early years of building his practice, the mindset required to survive the grind, and the philosophy that has guided his career: control the controllable.This episode is not just about surgery.It’s about building a business that works beautifully.

In this power-packed episode of The Aesthetic Blueprint, Jes Wisner (Symplast Head of Client Education & Evangelism) is joined by special guest David Staughton, an award-winning speaker and practice growth specialist. They dive head-first into the pricing strategies, sales psychology, and marketing systems that separate thriving aesthetic practices from those unknowingly sabotaging their own success.Topics we break down in this episode:Price Analysis & Transparency: Why clear pricing builds trust—and boosts conversions.The 6-Month Pricing Rule: Why increasing your pricing twice a year isn’t risky… it’s revenue intelligence.Traffic vs. Pricing Problems: If your pricing “isn’t working,” it may actually be a marketing issue.Are You a “Sales Murderer”?: Learn the subtle mistakes killing your conversions before they even start.The 3-3-4 Conversion Equation: How to think about “like,” “don’t like,” and “neutral” patients—and who is truly sellable.Pre-Education & Automation: How to warm up your patients before the consult using smart content and automated priming.Why Less Than 5% Convert After the Visit: The shocking truth about where the real sales happen (hint: it’s not in the consult room).Lead Quality by Source: Not all leads are created equal—discover which channels create ready-to-buy patients.Website Pitfalls That Kill Your Funnel: The silent errors undermining your patient journey.Aligning Website Messaging With Physician Priorities: How to ensure digital communication reflects your clinical and business goals.Whether you’re struggling with pricing confidence, lower-than-expected consult conversions, or inconsistent revenue cycles, this episode gives you the blueprint to fix the upstream problems that affect everything downstream.If you want to transform your patient journey, sharpen your sales process, and build a high-performing practice, this is an episode you can’t afford to miss.

In this episode of The Aesthetic Blueprint podcast, Jes Wisner sits down with John "JJ" Jankowski and Neil D'Amico from the Symplast team to discuss the recent trends and common pain points that Neil and JJ have observed across the aesthetic landscape over the past 12 months. Tune in to this new podcast episode to get first-hand trends and insights from the front lines, as well as raw feedback that other plastic surgeons can learn from. Some examples include:Demand for more accurate revenue attribution to patient coordinatorsEvolution of aesthetic practices embracing CRM technologies and data trendsThe reasons doctors like or dislike AI in their practices

In this episode of The Aesthetic Blueprint presented by Symplast, Jes Wisner from Symplast sits down with Chad Erickson of MyAdvice to break down what really drives profitable growth for aesthetic practices heading into 2026. Chad challenges the obsession with going viral and instead focuses on the metrics that actually impact the bottom line.The conversation dives into how practice owners should define success beyond vanity metrics, from Day 1 through Day 60, and why understanding patient lifetime value is critical to sustainable growth. Chad shares why a single cosmetic surgery patient can be worth $85K–$110K over time, and how practices must build the right systems, processes, and benchmarks to support that reality.They also explore the evolution of search, including why website traffic may decline as patients get answers without clicking, and how practices must adapt with conversational, high-value content across written, video, audio, and visual formats. From the resurgence of infographics to eliminating low-value blog content, this episode offers practical guidance on standing out in a crowded digital landscape.If you want to grow in 2026 without losing the human touch, this episode delivers a clear message: measure first, benchmark smartly, automate with intention, and build a practice around the metrics that matter.

In this episode of The Aesthetic Blueprint podcast, host Jessica Wisner speaks with plastic surgeon and former President of the American Society of Plastic Surgeons Dr. Steven Williams about the latest innovations in plastic surgery, particularly focusing on the integration of AI technology in patient care. They discuss how AI can reduce administrative burdens, enhance efficiency, and improve patient interactions. The conversation also touches on the importance of choosing reliable technology partners and the transformative potential of AI in medical practices.Key takeawaysAI is revolutionizing patient care in plastic surgery.The patient co-pilot concept enhances efficiency and care.AI helps reduce administrative burdens for physicians.Choosing the right technology partner is crucial for success.AI is not replacing humans but enhancing their capabilities.Efficient record-keeping is essential for quality patient care.The integration of AI can lead to better patient interactions.Feedback from practitioners is vital for technology development.AI can help maintain high standards of care despite patient volume.Innovations in technology are essential for the future of healthcare.