Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives that exist within market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policymakers, business and academic researchers and anyone else with interest in the field. Play our latest podcast below. Then, be sure to subscribe and never miss an episode - and don't forget to click that Share button!
Episode 26: Creating a Smarter Customer ExperienceThere is a significant amount of buzz around the idea of providing your customer with a great experience – one that is better than your competitors.You’ll be met with recommendations on how to delight customers, no matter the cost. But customers today have a much higher expectation than customers from yesterday, which leaves brands needing […]
Episode 25: Consumer Research – A Post-Pandemic LensConsumer behaviour during the pandemic has shifted – yes – but other factors often go into purchase decisions, whether the pandemic played a hand in their need or not. In Episode 25 of SoMR, we are talking about consumer research through a pandemic lens. We talk with Jeremy King, CEO at Attest. Jeremy gives us a […]
Episode 24: Passive Metering? Data Collection Ethics + Tools for SuccessPassive data collection, or passive metering, is a market research technique that allows data collection without the participants’ direct involvement being studied. With their full knowledge and consent, of course, passive metering can record the participant’s activity – such as a website visit, application usage, what they have purchased, and so much more. This activity […]
Episode 23: Using Market Research for Advocacy – Facts for FundingMarket research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research. In Episode 23 of Stories of Market Research: The Insightrix Podcast, we’re talking about what those benefits are, how market research for advocacy organizations can differ from research with […]
Episode 22: Online Voting – Security & Concerns. The Future of Voting?The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible. In many cases, it should be made available to as many members of a group or constituency as possible – especially in times like today, when many are unable or unwilling to […]
Episode 21: IIEX NA 2020 Conference RecapIIEX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. Every year, members of the insights community, business and start-ups and professionals in industries that intersect with the market research industry meet to exchange ideas, network and learn about new and emerging trends in market research. This year, […]
Episode 20: COVID-19 Research in SaskatchewanIn Episode 20 of Stories of Market Research, we’re examining some of the research Insightrix has been working on around COVID-19, and we describe the process and planning that went into it. First, we speak with Research Director, Lang McGilp, to discuss the large research project we have been working on since late March – […]
Episode 19: The Road to User Testing – UX Design and Market ResearchSometimes referred to as UX testing, usability testing is an essential part of the digital development process. By testing websites or apps, organizations can be assured their product will behave as it was intended with its target user group, but further than that, it assures that the product will meet the user experience needs of that group. UX testing can produce insights that can guarantee better end usability and a better experience for end users.
Episode 18: Cultivating and Maintaining Employee EngagementAs a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They’ve had to learn new systems and new ways of staying operational in what is a completely unprecedented business environment.
Episode 17: Research Participation, Online Panels – Long vs. Short TermNiche panels are more specific than general market research panels. Sometimes, brands require information stemming from specific populations – like an age range, occupation or lifestyle – to ensure they get information from only that population segment with the unique knowledge base they are looking to tap into.