
#29: TRUESDAY Special Edition <> Thea Prokop and Lukas Zdarsky on fleeting hypes and lasting trends
Don’t judge other people’s style too quickly, and maybe don’t fuss so much over coffee beans either ☕. Fashion and gastro are all about riding the trends just right—without bending too much or selling out.
Thea gave us a peek into how Elle navigates between fleeting hypes and lasting trends, balancing the brand’s path in a world where everyone praises sustainability 🌱, yet fast fashion still dominates. Can we enjoy the hype without losing sight of its impact?
Lukáš shared how he’s taken punk energy and turned it into thriving businesses like Kavárna co hledá jméno, Radlická Kulturní Sportovna, and Gram, all while keeping that original spark alive 🔥.
Big thanks to Thea Prokop from ELLE (BurdaMedia Extra) and Lukáš Žďárský (Dudes & Barbies s.r.o.) for such a fun and insightful conversation!
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