Want to learn how to market your home service business, without wading through all the “bull” marketers are famous for? Spark Live is for you. This weekly show features Taylor Hill and Carter Harkins, the co-founders of the balls-to-the-wall, no “bull” marketing company, Spark Marketer. Taylor and Carter have years of experience helping home service businesses across the country use the digital landscape to their advantage. Each episode, they’ll tackle another topic designed to demystify modern marketing and make you a force to be reckoned with in your local market. Because no one should be kept in the dark about their marketing.
Analytics and Optimization in Paid Advertising with Tom & Alyssa
36:20When the cats are away, the mice will play! Carter & Taylor are traveling in Dallas this week, but Tom & Alyssa of Spark Marketer have a great show planned for you. Get ready to dive into paid advertising analytics and optimization! We cover key metrics, effective tracking strategies, and practical tips to maximize your ad performance. Thanks for listening!
Intro to Paid Advertising
32:00In our most recent episode, we explore the key areas of paid advertising, including search engine and social media ads, effective targeting strategies, and budgeting techniques like CPC and CPA. We also touch on creating impactful ads and the importance of ethical practices. You don't want to miss this! Happy listening!
How to Improve Your Email Click-Through & Open Rates
43:48Despite all the shiny new marketing "hack" tactics out there, email marketing is still a viable way to communicate with both potential and past customers. But email marketing is more than just spamming your whole list with salesy emails. That's a big no-no. In this episode, we talk about ways to improve not only how many people open your email, but to get more people to click and take action. Thanks for your support, and happy listening!
Answering Your Marketing Questions: Looking to the Future
32:29You've got questions, we've got answers! In this episode we cover questions like: I want to text my customers with a special offer. What do I need for that? Is direct mail still effective? Looking into 2024, what do you see that you think everyone should be aware of? Looking back, what was the biggest lesson of 2023? .......and more! Thanks for listening!
Developing a Content Marketing Plan
25:35In our latest episode, we delved into the essentials of crafting an effective content marketing plan, sharing insights and strategies to enhance your digital presence. This episode is packed with insights you won't want to miss. Tune in and let's spice up your content game together! Thanks for listening!
Designing Infographics for Home Services
27:25This week, we're talking about Infographics. We dive into how infographics, the visual storytellers of the digital age, can transform complex information into engaging graphics that resonate with your audience. Listen in while we discuss the importance of infographics in conveying your message with clarity and impact! Thanks for listening!