Just Tell People About The Thing You Made

Listen to the latest from Michele's podcast book tour!
Searching for SaaS: https://searchingforsaas.com/podcast/ep25-local-restaurant-app-to-geocoding-as-a-service-michele-hansen-from-geocodio/
One Knight In Product: https://www.oneknightinproduct.com/michele-hansen/
Indie Hackers: https://www.indiehackers.com/podcast/224-michele-hansen

Michele Hansen  0:01 
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Hey, Colleen,

Colleen Schnettler  0:51  
hey, Michelle.

Michele Hansen  0:54  
How are you?

Colleen Schnettler  0:56  
I'm good. I'm good. How about you?

Michele Hansen  0:58  
How goes week three now of doing Hammerstone and simple file upload.

Colleen Schnettler  1:08  
It's going well, today, I'm going to dedicate most of the day to simple file uploads. So I'm pretty excited about that. I'm finally back into my theoretical four days client work one day, my own thing and never really works out that way. Because I make myself way too available. But I have a lot of plans. But I do want to talk to you about something. Okay. I am I have not had any new signups in six weeks. Oh, yeah. I mean, I'm not in the pit of despair, because I'm just generally pretty happy about everything else. But I haven't been really on top of I know, six weeks. Right. That's really. I mean, I

Michele Hansen  1:54  
I hate to say it, but that does give me a little bit of like trough of sorrow vibes.

Colleen Schnettler  1:58  
Yeah. I mean, I honestly, I hadn't even really noticed, which is a different a different thing. Has anybody been canceled? I don't know. Because I, yeah, so I don't track that as well as I should. And I think with everything that's been going on, I have been so busy that I haven't. Honestly, I've just been letting it run itself. I checked my email every day, but no one ever emails me, which is nice, by the way. So I hadn't checked it in a while a and I checked it in preparation to do this podcast with you. And I was like, Oh, crap. I haven't had a sign up since July. This is September 2.

Michele Hansen  2:39  
So have I mean, has your revenue gone down? Like?

Colleen Schnettler  2:44  
No, actually, it hasn't. So I've been pretty consistent. So without doing a full churn analysis, I don't think people are churning. But they're not signing up. Okay, that's not okay. Let me stop. That's not entirely true. People are putting their email address in and then bouncing. So people are still finding my website. But yeah,

Michele Hansen  3:12  
I feel like it was like the people who are paying you is that mostly people from Heroku? or from your website?

Colleen Schnettler  3:19  
It's mostly people from Heroku.

Michele Hansen  3:21  
So are you still getting that like you had this problem where people were like, signing up on Heroku, but then not actually activating it? And like starting to use it, like, Are people still doing that first step on Heroku.

Colleen Schnettler  3:37  
So people are using it. I actually had one person respond with what he's doing. So that was cool. In terms of like a new signup. So people are using it that sign up on Heroku, which is good. It's just a lack of new signups is really confusing to me.

Michele Hansen  3:55  
Did you ever get that work done on the homepage like and Roku site like we were talking about the code pen and improving the documentation? And like, did did all that happen?

Colleen Schnettler  4:10  
So I have a whole list of great things I'm going to do so what I have done this week last week is I actually started writing a piece of I wrote an article right, it didn't take that long. I should have what it doesn't matter what I should have done. I did it. So that's good. So I have seen on Google Analytics said that is getting a decent amount of traffic. Today, literally today. I'm going to get that freakin try it now on the homepage. That is my plan to do that today. Nice. I'm speaking it into existence. The documentation is a whole different animal because I don't think I mean, I really need to redo the documentation. But that's like a whole thing. Like it's not I need to add some things. I think I need to take it in baby steps because I added some things to the tech side that are not reflected in the documentation that are kind of cool. So I think, but of course, instead of just adding that to my existing documentation, which I don't really like the way it presents, like, I just don't like the way it looks. I want to tear that all down and make a new app just for documentation, which I will do someday, but

Michele Hansen  5:17  
so it kind of sounds like you need to put away your laundry. But you don't want to do that. So instead, you're going to completely build yourself a new closet, but

Colleen Schnettler  5:26  
my closets gonna be so pretty, and so organized.

Michele Hansen  5:33  
Yeah, I'm sensing a theme where like, you have a task that you don't want to do, or it seems overwhelming to you or you don't feel like it plays into your strengths. And so your way to do it is to make it something that is one of your strengths, which is actually just throwing more hurdles in front of you actually doing the task.

Colleen Schnettler  6:00  
Oh, yeah, totally. I mean, that's, like, it's funny, because before we got on this podcast, my plan was still to rewrite the whole documentation and make it its own site, blah, blah, blah. And as soon as I spoke those words to you, as I do, I've really is that really a super high priority, like, the higher priority should be getting the fact that like, I emit events on, you know, successful uploads, that's cool. People can use that. It's literally nowhere in my documentation that I do that. So I'm probably the priority should just be getting it out there with what I have. And then someday, when I have more time, I can rewrite the whole documentation site.

Michele Hansen  6:39  
This is your problem with the documentation that it's ugly, or that people email you telling you that it's janky. And, like, difficult to use documentation specifically, or is it just an eyesore? It's

Colleen Schnettler  6:53  
a it's an eyesore. I don't like the way it looks. I don't like the way I navigate with tabs. I don't like the tabs. Like I think you can still find everything no one has emailed me saying I don't understand how to use this. Hold on.

Michele Hansen  7:05  
I need to like I'm I'm pulling look at it. So now

Colleen Schnettler  7:08  
Yeah, pull it up. Okay, so if you go to simple file, upload.com, and then click on Doc's documentation,

Michele Hansen  7:15  
you got that calm, like,

Colleen Schnettler  7:17  
I know, I win it names. So if you look at it, I was like so I also bought unrelated simple file. Wait, what did I buy? I bought simple image upload calm. Hmm, I ha...