How to use SEO Data to improve processes & prevent future damage - with Marco Giordano

PPC and Paid Media expert Sophie Fell joins David Bain to discuss how SEOs can test potential opportunities using PPC and why close collaboration between SEO and PPC can lead to data-driven insights and better-optimized landing pages, which in turn can improve conversions.Discussion points include:Why should SEOs be testing opportunities using PPC?How should they define the opportunities to test?What does the testing process look like?What software should they be using?How do they select a winner?What do they do once a winner is selected?What's your opinion of SEO and PPC ranking for the same term - should PPC be turned off?Read the full transcript of Sophie's interview at https://majestic.com/seo-in-2024/additional-insights/sophie-fell

David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of you, ensuring that regardless of changes in algorithms, your brand remains a go-to source. Discussion topics include:How do you build a strong, recognizable brand around a specific topic?How can you ensure that people remember your brand after reading your content?What content do you prefer to publish?Where do you publish your content?How do you measure the SEO value of this?How do you view AI content?Read the full transcript of Dani's interview at https://majestic.com/seo-in-2024/additional-insights/dani-leitner

In this episode, Tom Winter and David Bain discuss why you should team up with AI by using the "Cyborg Method" to deliver content.Discussion points include:How do you team up with AI?What AI do you recommend working with?How do you deliver content that is more valuable than you could before?How do you know it is more valuable than previous content?What are the risks to doing this?When you talk about doing this at scale - what scale level are you talking about?Is it possible to compete without using AI?How do you think your strategy will continue to evolve over the coming few months?

In this episode, Michał Suski and David Bain discuss why, if you have a strong, authoritative domain, you should publish as much as you can.Discussion points include:How do you know if you have a strong, authoritative domain? What metrics do you use?How do you make your domain more authoritative?What do you mean by ‘publish as much as you can’?What form of content works best?How do you measure the success of your content publishing?How has your content publishing strategy changed over the years?How is AI affecting your publishing process?

In this episode, Luca Tagliaferro and David Bain discuss "Zero-Lead Marketing".Discussion topics include:What is Zero-Lead marketing?What standalone insights and information are you referring to?Why is there no need to convert?What are the benefits to this?How does this impact SEO strategy?How does it work with other channels?

We're in 2024 and log files analysis is still an underrated source of SEO knowledge.David and Julien discuss:What is log file analysis?How do you get access to your log files?Where are log files stored and are everyone’s log files a similar structure?What software do you use to analyse your log files?What do you look for when analysing your log files?Do you combine your log file analysis with other data for better insights?How should log file analysis impact your SEO strategy?

Look at SEO holistically, from an entity building perspective. Onpage, but largely offpage also. Ensuring those foundational layer links & signals are in place. To focus on this, rather than obsessing and spending thousands on guest posts. David and Adam discuss:What is holistic SEO?What are the key elements to building a successful online entity?Gaps in entity - software to analyseWhat aspects of onpage do you focus on?What areas of offpage SEO do you start with?What are the best types of links to be getting nowadays?By having a holistic approach, do you also try to work with other marketing channels?Do you not like guest posting?

Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals. David and Amanda discuss:How do you focus on user intent?How do you prefer to categorise user intent?How do you define a user’s goals?How do you build content, authority and a website experience that matches user intent?How do you build authority by delivering the right user intent?How do you alter a website experience to match a user intent?How is user intent changing?How do you determine the likely user intent?

To save time, increase efficiency, and minimise errors, utilise automation for auditing your websites.David and Jonathon discuss:What automation is key?What software do you use?How much time do you save?Why do you minimise errors and what errors do you tend to minimise?How often should you audit your websites?What are the primary issues that you are looking for when you are auditing?How is the automation of auditing likely to change over the coming year?

SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on page, etc.) may change, Google's focus on quality does not. By creating the best content, you'll succeed regardless of changing rules.David and Ana discuss:How do you optimize for Google to provide the best results to users?How does Google measure quality?How do you create the best content?What type of content works best nowadays?How do you know that you’ve created the best content?What do you track to ensure that you’re consistently measuring the best content?How do you build content creation into an SEO strategy?Hoow do you measure success?