EP312 - Account Structure and AI with Chris Ridley

#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AIQ1 What is it like being a LinkedIn influencerQ2 What are your biggest frustrations with the industry right now?Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?Q4 What is your position on using PMAX and under what circumstances?Q5 SKAG or STAG, what is your position on which strategy to use and under what circumstances?What is a horror story regarding a platform (performance, support, etc.) that you have experienced?What’s one thing you want to leave people withAdvice to freelancers wanting to pitch - what is important to you as a clientWhat advice have you been givenImposter Syndrome momentThank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠⁠

#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner, about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025"Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-houseQ2 What are your general feelings towards AIQ3 What wouldn’t you allow AI to touchQ4 What has AI changed the most for youQ5 Does your Lead Gen team use Performance MaxExit questions:What’s one thing you want to leave people withAdvice to freelancers wanting to pitch - what is important to you as a clientBest advice you have been givenImposter Syndrome momentThank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠⁠

#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley, about account structure and AIQ1. Does Account Structure Even Matter Anymore?Q2. Do you think account structure matters anymore? If so, does it vary by platform? And if not, why not?Q3. Have you changed the way you structure accounts and/or campaigns? If so, does it vary by platform? And if not, why not?Q4. What are your biggest frustrations with account and/or campaign structures right now?Q5. If you could change something in a platform to make account or campaign structures better or easier, what would it be?Q6. Best campaign type for EcoQ7. Best campaign type for LeadGenWhat’s one thing you want to leave people with?Advice to freelancers wanting to pitch - what is important to you as a client?What is your favourite agency story to tell?What's the best advice have you been given?Share your imposter syndrome moment

#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick⁠, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2025"Q1 How did you get into client-side Q2 What frustrates you most about all the new updatesQ3 How is your PPC workload as a client-side professionalQ4 What’s one thing you want to leave people withQ5 Advice to freelancers wanting to pitchQ6 What is your favourite agency story to tellQ7 What best advice have you been given?Q8 Do you suffer from Imposter Syndrome and how do you deal with it

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use? Q2 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use? Q3 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025? Q4 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025? Q5 What are your top priorities for building your brand and/or finding business and leads in 2025? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Much like Twitter before this, after their change in ownership and subsequent policy changes, do these changes on Meta cause you to feel any differently about the platform, either personally or professionally? Q2  Has any of last week’s happenings with Meta given you pause over continuing to recommend advertising on their platform? If so, why and how? And if not, why not? Q3 Do you think as advertising managers we have any responsibility in where our clients or brands advertise? Or do we just do what the client/brand wants no matter what? Q4 Is “brand safety” a concern of yours and/or your clients or stakeholders? If so, is it a primary concern? Q5 Which ad platforms do you think are the “safest” for brands to be advertising on today? What makes you feel they are safer than others? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Sarah Stemen (@runnerkik) Q1 Do you do research as part of your PPC strategy and management? If so, what types? Q2  Is research something you do once or is it ongoing? If it is ongoing, at what frequency are you doing it and what types are you doing? Q3 Do you have any tools you use for PPC research? Q4 What is your biggest struggle or challenge when doing PPC research? Q5 Is there a tool you wish existed for PPC research? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are your predictions for paid search advertising (Google and Microsoft Ads)? Q2 What are your predictions for paid social advertising (Meta, LinkedIn, Twitter/X, TikTok, Pinterest, Snapchat, etc.)? Q3 Are there any platforms that you think will gain ground in PPC in 2025 that we are not really talking about much in 2024? Q4 What are your predictions for the PPC industry?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of the BFCM period this year? Q2 What is your strategy for the rest of the holiday shopping season 2024? Q3 Have you seen any trends in advertising or sales this year that have you excited or worried? If so, what and why? Q4 What is on your holiday wish list for Google Ads or Microsoft Ads? Q5 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q6 What is on your holiday wish list for the PPC industry? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be “wasted spend” and does it vary by platform? Q2 How do you detect wasted spend in your accounts (if you look for it)? Where do you find it most often? Does it vary by platform? Q3  Are you seeing an uptick in wasted spend in your accounts? If so, does it differ by platform? Q4 Are you doing anything to try to combat wasted spend in your accounts? If so, does it differ by platform? And how effective is it? Q5 What could the platforms do to help combat wasted spend? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠linktr.ee/ppcchat_roundup