EP303 PPC Horror Stories

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are your predictions for paid search advertising (Google and Microsoft Ads)? Q2 What are your predictions for paid social advertising (Meta, LinkedIn, Twitter/X, TikTok, Pinterest, Snapchat, etc.)? Q3 Are there any platforms that you think will gain ground in PPC in 2025 that we are not really talking about much in 2024? Q4 What are your predictions for the PPC industry?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of the BFCM period this year? Q2 What is your strategy for the rest of the holiday shopping season 2024? Q3 Have you seen any trends in advertising or sales this year that have you excited or worried? If so, what and why? Q4 What is on your holiday wish list for Google Ads or Microsoft Ads? Q5 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q6 What is on your holiday wish list for the PPC industry? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be “wasted spend” and does it vary by platform? Q2 How do you detect wasted spend in your accounts (if you look for it)? Where do you find it most often? Does it vary by platform? Q3  Are you seeing an uptick in wasted spend in your accounts? If so, does it differ by platform? Q4 Are you doing anything to try to combat wasted spend in your accounts? If so, does it differ by platform? And how effective is it? Q5 What could the platforms do to help combat wasted spend? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does “ethical marketing” mean to you? Q2 Q2: Are there tactics you’ve seen that you consider unethical and if so, why? How much do the ad platforms influence ethical vs unethical behavior? And do you find ad platforms themselves to be ethical or unethical or a bit of both? Q4  Have you ever been in a position where you’ve been asked to do something unethical by a client/boss? How did you handle it? Q5 What, if anything, can we do to make the world a more ethical place without sacrificing the pragmatic need to make a living? v Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced? Q2 What is a horror story regarding a client that you have experienced? You can fuzzy up details to protect the “innocent” if need be! Q3 What is a horror story regarding a mistake you made in PPC? Q4 What is your biggest challenge in lead gen PPC right now? Has it changed in the last 6 to 12 months? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is the Q4 season a big deal for the accounts you manage? If so, why and if not why not? Q2 Do you have anything new that you are trying for this year’s Q4 season? Q3 How are clients and stakeholders as we head into Q4 this year - are they excited, nervous, etc.? Q4 What is your gut feeling on how Q4 will be this year - strong, weak, similar to 2023? Q5 Are you running into any issues yet with your Q4 strategy? If so, how are you solving them? Q6 What are your biggest concerns in Q4 for your accounts and/or in general? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If so, what are you using and how is it going? If not, why not? Q2 Do you think you can discern AI-generated content, images or video in ads or landing pages? What, if anything, makes it stand out to you? Q3 Do you have a reaction to AI-generated content when you recognize it in advertising or on landing pages? If so, what is your reaction? Q4 What do you think are the best use cases for using AI in PPC (meaning for content, images, etc. not automation within platforms)? Q5 Are there things you wish AI could do for PPC that it does not yet do? Q6 What are your biggest concerns about AI-generated content and images/videos in PPC? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠linktr.ee/ppcchat_roundup

#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you’re keeping up with all the updates from Google, Microsoft and the world of Ai Q2 With all the people worrying about enhanced CPC’s, how have you felt about it and how should people approach it? Q3 Do you use performance max and how are you finding it? Q4 How do you use Ai - How often do you find yourself in Chat GTP, Claude or do you have an alternative? Q5 What would you say to paid search advertisers who feel that Ai may take their jobs? Q6 How do you keep yourself interested in the new Ai updates happening? Q7 Has your workload changed and who are the people you need to push back on? Q8 How important is it to actually know the business goals? Q9 What advice have you been given that was not for you? Q10 How do you deal with imposter syndrome? Q11 What are the important things you want to hear when an agency is pitching to win business? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once? Q2 What have you done if you find yourself with an unreasonable workload? Q3 Do you have any standard operating procedures (SOPs) in place for setting up and/or managing PPC accounts? If so, generally what is included in yours and if not, why not? Q4 How do you handle a client or stakeholder adding to your current workload? Particularly if what they want to add will push you past your reasonable limit? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns? Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strategy in any way? Q3 With economic conditions being tight around the world, are you making adjustments to your current and or 2024 holiday strategy? Q4 Are you sensing any trends in advertising as we head into fall and then holiday season? Q5 What are your biggest concerns from now, until the end of 2024 regarding PPC? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup Julie F Bacchini (@NeptuneMoon) on X