Episode #913: Sarah Short: Niching For Coaches!

Hailey Rowe is a business coach for health coaches, life coaches, and serviced-based entrepreneurs. She’s the host of the Health Coach Nation podcast (top 1.5% of shows in the world), and in this episode she shares how to break free from social media addiction, and much more! What You’ll Hear In This Episode: -Hailey’s journey into entrepreneurship, starting with selling fitness DVDs and later working in business development and marketing for wellness startups. -The importance of connecting with potential clients and partners, rather than just posting content. -Why you should track results rather than spend a fixed number of hours on social media. -The need for human connection with your community. -The most effective strategies for getting booked on more podcasts!

Kyle Kostechka is the Senior Business Development Manager For ClickBank, which connects product creators and affiliates. In this interview we talk about the steps to take to develop profitable affiliate relationships, and changes currently happening with offers in the coaching space! What You’ll Hear In This Episode: How the ClickBank platform works, and tips on getting your product approved for it.  Strategies for pricing your offers correctly.  -       The typical commission rates for offers on ClickBank.  -       How to find and vet potential joint venture partners.  -       The hot types of offers that are selling in 2025!

Craig Duswalt is unlike any guest who has ever been on Natural Born Coaches before! In this interview, he shares stories from his days on the road with Guns N’ Roses and shows how you can become a rockstar in your business! What You’ll Hear In This Episode: -       How Craig found himself thrown into the rock and roll life (including being Axl Rose’s personal assistant)!  -       The secret skill that helped Craig get discovered.  -       What Craig learned about discipline from watching Guns N’ Roses when they were off-stage.  -       Why one famous rock band included an “M & M’s clause” in their concert contracts.  -       How Craig transitioned to become a sought-after marketing expert, and the important change he had to make with his brand in order to do it!  -       Craig’s approach to productivity and how he approaches his daily to-do list.

Neil Stafford works with membership site owners to help them scale consistently and profitably, and in this episode, he discusses the three components of a successful membership: attracting ideal prospects, converting them into members, and retaining them! What You’ll Hear In This Episode: -       The pros and cons of different membership site models.  -       The importance of bringing in ideal prospects through top-tier traffic, filling your funnel, and creating a perfect prospect pipeline!  -       Why you should make your prospects comfortable with your style and process before joining.  -       Having outstanding offers tailored to different segments of your audience, addressing their specific needs and problems!  -       Neil’s wait list model that’s effective for businesses with a large following and for joint venture partnerships …  -       The two types of churn and how to recover those who have left your membership!

Matthew Emmorey from Leadr is on the podcast to give his advice for how to get booked on the TEDx stage, the importance of reaching a broader audience, and how to leverage your presentation for further opportunities! What You’ll Hear In This Episode: -How TEDx differs from TED talks. -The selection process for each TEDx talk, and how to increase your chances of getting booked. -The importance of sharing your message with a broader audience, beyond just the local audience. -Matt’s favourite TED Talks, and the lessons that aspiring TEDx speakers can take from them. --A sneek peak at the live TEDx webinar that Matt is doing on April 22nd!  

Jonny Cooper shares his experiences growing Consultants in Business (CIB), which aims to improve employee well-being, retention, and productivity in corporate organizations. We cover a lot of ground in this interview, check it out! What You'll Hear In This Episode:  -       Jonny explains the difference between coaching and consulting.  -       The importance of mindset support for coaches transitioning into the corporate world, and the need to focus on human-to-human connections rather than business-to-business.] The challenge of demonstrating ROI for corporate wellbeing consultants, and the surprising statistic that every consultant needs to know (and share with all of their prospects)!  -       Lessons that Jonny learned from launching CIB and growing it quickly …  -       The problem with working on Fridays (and why you shouldn’t buy a car built on that day!) -   

Eloise Steen is a Google ads expert, and in this episode, she shares Google Ads strategies including the setup, budget, and recommended duration for campaigns! What You’ll Hear In This Episode: -       Eloise’s experience with Google Ads. -       The unique targeting capabilities of Google Ads. -       Her recommended pricing for ads. -       The minimum amount that Eloise recommends for Google Ads. -       The potential impact of AI on Google's search engine dominance and the role of Google Ads in marketing strategies

Kyle Rodgers is the founder of “Scale Sales Teams” and a Two Comma Club winner who helps coaches, experts, speakers, course creators, consultants, and agencies scale to 7-figures by leveraging 100% commission-only setters and closers without spending money on ads. What You’ll Hear In This Episode: -Kyle’s beginning with door-to-door sales, and how he transferred the lessons learned from that to selling online. -Why leads are the oxygen for any business, and the unique way Kyle gets them. -A unique cross-promotion strategy to bring in more leads. -Kyle’s criteria for hiring setters. -How he turned a single interview into $75,000 in sales!

Sarah Short is the founder of The Coaching Revolution, and in this episode, she discusses the importance of niching for coaches, including its role in preventing burnout and increasing the chances of success in coaching businesses. What You’ll Hear In This Episode: - How to find and leverage your niche. - Understanding your target audience’s language.  - Focusing on the right clients and using personal experiences to identify potential niches. - Why quality of clients is more important than quantity of clients. - A sneak peek at Sarah’s upcoming 4-day "Nail Your Niche" challenge.

Linda Lopeke has been called a data nerd, a marketing geek, a shameless disruptor, and a visionary leader. The founder of SMARTSTART, she’s committed to helping others control their destiny, create independence, and build an unlimited future for themselves through entrepreneurship. What You’ll Hear In This Episode: -What led Linda to start SMARTSTART back in 2000. - The challenges faced by coaches in the digital age, especially the skepticism surrounding coaching practices. -Her experience of being copied by other coaches and the importance of having unique insights and not just copying established methods. -Why she never feels the need for a vacation from her work. -Linda’s tips for consistent content creation, since she’s one of the most active members of The Coaching Jungle Community!