4386: Origin’s farm-to-form model hits a sweet spot |Prashanth Vasan, CEO, Origin

Origin, a fresh-tech start-up, launched its operations in Bengaluru in September 2024. The start-up caters to the growing consumers’ motivation for organic food consumption. It guarantees delivery of over 250 varieties of fruits, vegetables, herbs, and exotic produce within 12 hours of harvest. Origin uses Omnichannel Pay — seamlessly integrating offline, online, and quick commerce delivery modes — to cater to its diverse and discernible customer base. Origin has over 20,000 farmers in its ecosystem in Karnataka. In this episode, Prashanth Vasan, CEO, Origin, holds forth on the start-up’s expansion plans spanning across operations, tech, procurement and marketing. Take a listen.