Marketing Mistakes (And How To Avoid Them)

Our 400th episode: Phillip and Stacy Jones explore brand integration, AI advertising challenges, ethics and strategies for marketers.Show notes and related episodes: hollywoodbranded.com/episode/the-power-of-brand-integrationIn this episode, Phillip and Stacy discussed about the challenges of leveraging AI in advertising, learn about effective strategies, and consider the ethical implications of new tech. Join us to hear Phillip’s insights on how businesses can navigate the evolving landscape of digital marketing Phillip has a deep expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he drives strategic initiatives and fosters key partnerships in advertising research on the subconscious biases people feel when watching content. His career includes contributing to over $130 million in recurring revenue at Uber Eats. He serves as a thought leader through influential whitepapers published by the Interactive Advertising Bureau (IAB) and has spoken on AI-based approaches in marketing at Neuromarketing World Forum.

Erik Huberman explains how brands should adapt their digital marketing in the age of AI.Show notes and related episodes: hollywoodbranded.com/episode/brands-in-the-age-of-ai-marketingIn this episode, Erik Huberman and Stacy talked about how brands should adapt to evolving digital marketing.

Why micro influencers outshine bigger names on engagement and how brands can use them in their influencer strategy.Show notes and related episodes: hollywoodbranded.com/episode/top-holiday-product-placements-2In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity. Check out some of the past episodes we’ve covered on this topic: ⁠Ep 26: The Risks And Costs Of Social Influencer Marketing⁠⁠EP 20: Cracking 15 Steps For Celebrity Influencer Buy In⁠ ⁠You can check out our playlist here⁠ Hollywood Branded  Content Marketing Case Studies The following content marketing case studies below provide even more insights. ⁠Influencer Marketing Case Study: Hotel Resort Partnership⁠⁠Why Brands Can Benefit From Micro Influencer Partnerships⁠⁠Influencer Marketing School: Become A Certified Influencer Marketer⁠⁠ Why Influencers Are Leaving Snapchat for Instagram⁠

Stacy Jones revisits top holiday product placements that keep reaching new audiences every time the movies re-air.Show notes and related episodes: hollywoodbranded.com/episode/top-holiday-product-placementsIn this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year. ⁠Check here for some notes⁠ Hollywood Branded Refresher Episodes Check out some of the past interviews below: ⁠EP 80: Product Placement Trade Out Opportunities in Hollywood TV and Film⁠ ⁠EP 76: Cannabis and Product Placement Content Marketing Partnerships⁠ ⁠EP 74: Product Placement Versus Brand Integration⁠ ⁠You can check out our playlist here⁠ Hollywood Branded  Content Marketing Blog The following content marketing blog below provide even more insights. ⁠Top Brand Partnerships With Ralph Breaks The Internet⁠ ⁠How To #29: How Much Does Product Placement Cost⁠ ⁠Promotional Products And Their Impact On Your Brand

Stacy Jones shares key strategies for celebrity gifting, from swag bags to the best practices brand managers should follow.Show notes and related episodes: hollywoodbranded.com/episode/mastering-celebrity-gifting-2In this episode, Stacy talk about what brands need to know about celebrity gifting swag bag and the best practices brand manager needs to follow.

Kaye Putham explains how brand clarity helps drive sales and attract clients who value your work.Show notes and related episodes: hollywoodbranded.com/episode/mastering-brand-clarity-and-client-valueIn this episode, Stacy and Kaye chat about building clarity around your brand to drive sales and work with clients who appreciate you.

From content to conversions: Stacy Jones explains how blogging helps brands win customers and sales, based on Hollywood Branded's results.Show notes and related episodes: hollywoodbranded.com/episode/the-power-of-blogging-for-brandsIn this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.

Tim Butler, CEO of Innovation Visual, explains how to build and deliver digital search marketing strategies that drive results for clients worldwide.Show notes and related episodes: hollywoodbranded.com/episode/mastering-digital-search-marketing-strategies-for-client-successIn this episode, Stacy and Tim chat about how to deliver a digital search marketing strategy to drivesolutions for clients across the world.

Helen Sharp, founder and CEO of Influential PR, explains how PR, strong narratives and data-driven strategy move mission-driven brands forward.Show notes and related episodes: hollywoodbranded.com/episode/navigating-the-pr-landscape-for-mission-driven-impactIn this episode, Stacy and Helen discussed about the transformative power of public relations in driving mission-driven brands forward, and the importance of crafting powerful narratives and employing data-driven strategies to expand a brand’s digital footprint.

Gary Ross, president of Inside Comm, explains effective workplace communication, common challenges and strategies that help teams reach their goals.Show notes and related episodes: hollywoodbranded.com/episode/the-power-of-effective-workplace-communication-in-achieving-goalsIn this episode, Stacy and Gary discussed the intricacies of effective workplace communication and its impact on organizational success, common communication challenges in the workplace and strategies to overcome them.