413: The Evolving Market for Lifelong Learning

On January 1, 2025, we’ll enter the second half of the turbulent 2020s and come that much closer to the Threatening 30s, to borrow the terms of our guest for episode 414 of the Leading Learning Podcast. Organizations of all kinds have a vested interest in seeing the future as clearly as possible and taking action—action to bring about the best possible future for those they serve. Leading Learning Podcast co-host Jeff Cobb talks with Jeff De Cagna about this and much more. Jeff De Cagna is executive advisor for Foresight First, which helps association boards set a higher standard of stewardship, governing, and foresight, and a board’s duty of foresight has been Jeff’s focus for the last 10 years. Jeff and Jeff talk about foresight as an intentional process of learning with the future and about intentional learning as a process of sense-making, meaning-making, and decision-making. While Jeff De Cagna focuses on working with association boards, much of what he has to say about foresight and our duty to our successors can apply more broadly to leaders and other staff in learning businesses. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode414.

For learning businesses that want to thrive in the evolving lifelong learning market, identifying metatrends and unpacking what they might mean in terms of risks and opportunities is crucial. In episode 413 of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele offer ten metatrends they see when looking at how lifelong learning is shifting to keep pace with change. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode413.

What does a world that learns better look like? It’s an intriguing question for learning businesses to consider because learning businesses have an opportunity and a responsibility to build a world that learns better, and it’s that question that Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele explore in episode 412. The question has a philosophical bent, but trying to answer it can have very practical implications for learning businesses in what they choose to do operationally and offer in their portfolios. It’s the kind of question that can move you beyond the usual approaches and constraints and free you to imagine and envision different possibilities. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode412.

We’ve reached a point in history where it’s essentially a given that learning products will make use of technology to deliver, support, or deepen learning. Geoff Stead has dedicated his career to building learning tools that sit in what he calls the messy middle between the power of new technologies and real human learning needs. He’s currently chief product officer at MyTutor, and he’s co-author of Engines of Engagement: A Curious Book About Generative AI. In this episode, number 411, Leading Learning Podcast co-host Celisa Steele talks with Geoff about the changes he’s seen in how technology supports learning. The discussion encompasses mobile learning, the seismic shift that is generative AI, just-in-time learning, his optimistic view of the future of learning, the potency of low ego and high curiosity in collaborations, how he thinks about innovation, and common barriers to and accelerators of innovation. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode411.

Capacity deals with the people and the technology a learning business has in place, and capacity has a quantitative and a qualitative aspect. How well can the people and the technology do the work, and how much can the people and the technology do? Artificial intelligence has the potential to change both the quality and the quantity of work that a learning business does, and so, in this episode of the Leading Learning Podcast, number 410, co-hosts Jeff Cobb and Celisa Steele focus on barriers to the adoption of AI and the potential accelerators. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode410.

There are many ways to look at data. Two views that can be clarifying for learning businesses are the performance view and the potential view. You can use data to understand how you’re doing currently. How is your learning business performing? You can and should also use data to understand possibilities. How could you be doing? What products and services might you add or sunset or change? In this episode of the Leading Learning Podcast, number 409, co-hosts Jeff Cobb and Celisa Steele discuss using data in decision-making. Show notes and a downloadable transcript are available at https://leadinglearning.com/episode409.

Effective marketing is integral to a learning business’s success. But doing marketing well requires care and thought. In this episode, number 408, Leading Learning Podcast co-host Celisa Steele talks with Michelle Brien, vice president of marketing at Matchbox, who approaches her work with care and thought and authenticity. Celisa and Michelle talk about how Michelle defines marketing, the central role value plays in marketing, the rise of digital and content marketing, the potential for generative AI in marketing, and the fundamental importance of understanding your audience. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode408.

The third sector of education can be difficult for learners to navigate, and pathways can help learners. Having guides along the pathways can help even more. In this episode of the Leading Learning Podcast, number 407, co-hosts Jeff Cobb and Celisa Steele draw on a recent guided trekking experience to offer six takeaways about the value of guides that learning businesses might apply as they work to better serve their learners. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode407.

In the Tagoras Learning Business Maturity Model, strategy is one of the five fundamental domains learning businesses need to work on and in to mature and be successful. To help with your essential strategy work, in this episode of the Leading Learning Podcast, number 406, co-hosts Jeff Cobb and Celisa Steele talk about “Part Two: How to Realize Nondisruptive Creation” of Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs by W. Chan Kim and Renée Mauborgne. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode406.

We often hear learning businesses say they want to better engage their learners. But what is engagement, and how does it work? In this episode, Leading Learning Podcast co-host Jeff Cobb digs into those questions with Clark Quinn, executive director of Quinnovation and author of Make It Meaningful: Taking Learning Design from Instructional to Transformational. Jeff and Clark talk about engagement and motivation; learners’ cognitive, affective, and conative involvement; and how the cognitive aspect gets more than its fair share of emphasis. They also talk about the role of emotion in learning, about practice and feedback, and about how the ability to make better decisions is ultimately the desired outcome of most learning experiences. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode405.