Brand: Real.

Cheryl Esposito welcomes Vazken Kalayjian, award-winning global branding expert, design strategist, artist, & author; Co-Founder & Global Head of Design & Branding of Learning Learning Architects, LLC; and founding member of Tribe Global Network. Are your values aligned with your business? A childhood lesson from his father is the cornerstone of Vazken’s work in branding: you are your values & they are in everything you do. His book Brand Real - The Startup Entrepreneurs? Guide to Effective Branding & Building Values-Based Organizations, is a startup’s success blueprint. He is passionate in helping clients turn their ideas and visions into the products, services, and projects that will transform communities, society and the world we live in. Defining what matters to them, he infuses it into the brand. Born in Syria to Armenian immigrants, Vazken experiences life as a learning journey. Believing in endless possibility - it's his way of being. Vazken’s clients are Fortune 500 companies, start-ups, not-for-profits, & governments. His transformational work shows up as corporate identity, place & country branding systems, product portfolio, integrated multi-media marketing campaigns & new product launches. Do your values align with your life & your business? Join Cheryl Esposito & Vazken Kalayjian for inspiration of endless possibility!