
Dior Korea faces criminal complaint over alleged outsourced repair of limited-edition handbag
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This article is by Kim Ji-hye and read by an artificial voice.
Christian Dior Couture Korea is facing a criminal complaint after a customer discovered that a limited-edition handbag had been outsourced to a local Korean repair shop, despite assurances from the luxury brand that the work would be done at its Paris headquarters.
PJ Law Group said Wednesday it filed a criminal complaint with police on behalf of the customer, alleging fraud and property damage. The complaint names the head of Christian Dior Couture Korea, a representative at the brand's outlet inside a department store in Gangnam District, southern Seoul, and a representative from the Korean repair company.
The Dior sales associate allegedly told the customer in December 2024 that the bag would be sent to Paris, but instead handed it off to a third-party Korean repair shop.
The repair shop is also accused of damaging the bag by relocating decorative beads on its exterior without the customer's consent.
The customer bought the bag in 2016 for about 7 million won ($4,620) and was told at the time that it was the only one of its kind imported to Korea. After more than eight years of use, a few beads came loose, and the customer brought the bag to a Dior store for repair.
After the repair stretched past a year, the customer contacted the store on Feb. 24 to ask what was happening. The next day, the store returned the bag and said the repair was finished.
About a month later, on March 23, the customer spotted a video on a Korean repair shop's social media account showing the bag being worked on. When the customer raised the issue with Dior, the company acknowledged that the bag had never been sent to Paris and had been repaired by a Korean third-party contractor.
The law firm said it plans to use the police investigation to determine where and how the bag was kept during the 14-month repair period and to file additional charges if other violations come to light.
It also reported Dior to the Fair Trade Commission for allegedly violating the Act on Fair Labeling and Advertising.
Under Dior's after-sales service terms, the company is required to have an expert inspect the item, determine whether the defect falls within warranty coverage and inform the customer about the feasibility, estimated cost and timeline of the repair before obtaining consent to proceed.
The law firm claims the Dior sales associate bypassed those steps and unilaterally told the customer the bag would be repaired in Paris.
Dior could face fines if the Fair Trade Commission concludes that it violated the law.
"In addition to the police complaint and the Fair Trade Commission filing, we will continue follow-up actions, including sending a formal notice to Dior's Paris headquarters about the seriousness of this case," a PJ Law Group representative said.
Christian Dior Couture Korea is facing a criminal complaint after a customer discovered that a limited-edition handbag had been outsourced to a local Korean repair shop, despite assurances from the luxury brand that the work would be done at its Paris headquarters.
PJ Law Group said Wednesday it filed a criminal complaint with police on behalf of the customer, alleging fraud and property damage. The complaint names the head of Christian Dior Couture Korea, a representative at the brand's outlet inside a department store in Gangnam District, southern Seoul, and a representative from the Korean repair company.
The Dior sales associate allegedly told the customer in December 2024 that the bag would be sent to Paris, but instead handed it off to a third-party Korean repair shop.
The repair shop is also accused of damaging the bag by relocating decorative beads on its exterior without the customer's consent.
The customer bought the bag in 2016 for about 7 million won ($4,620) and was told at the time that it was the only one of its kind imported to Korea. After more than eight years of use, a few beads came loose, and the customer brought the bag to a Dior store for repair.
After the repair stretched past a year, the customer contacted the store on Feb. 24 to ask what was happening. The next day, the store returned the bag and said the repair was finished.
About a month later, on March 23, the customer spotted a video on a Korean repair shop's social media account showing the bag being worked on. When the customer raised the issue with Dior, the company acknowledged that the bag had never been sent to Paris and had been repaired by a Korean third-party contractor.
The law firm said it plans to use the police investigation to determine where and how the bag was kept during the 14-month repair period and to file additional charges if other violations come to light.
It also reported Dior to the Fair Trade Commission for allegedly violating the Act on Fair Labeling and Advertising.
Under Dior's after-sales service terms, the company is required to have an expert inspect the item, determine whether the defect falls within warranty coverage and inform the customer about the feasibility, estimated cost and timeline of the repair before obtaining consent to proceed.
The law firm claims the Dior sales associate bypassed those steps and unilaterally told the customer the bag would be repaired in Paris.
Dior could face fines if the Fair Trade Commission concludes that it violated the law.
"In addition to the police complaint and the Fair Trade Commission filing, we will continue follow-up actions, including sending a formal notice to Dior's Paris headquarters about the seriousness of this case," a PJ Law Group representative said.
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