#459 How To Get More Clients, Earn Their Trust & Make More Money in the Fitness Industry!

Joe kicks off this week's show with a special "MuscleUp" supplement sale announcement [that includes a FREE DeFranco's Training Systems gym bag giveaway!!] He then spends the remainder of the show covering the following topics: 1) The Optimal Amount of Cardio When Fat Loss is Your #1 Priority 2) How Do You Know When It's Time To Change Exercises 3) BONUS: The new "fitness trend" that's pissing Joe off 4) Identifying Good vs Bad Soreness... And MORE! *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS DeFranco's Nutritional Supplements [Use code: MuscleUpMay] Marketing Your Gym Workshop @ Varsity House [Use code: JOED100] Joe D's Instagram (@defrancosgym) Team Forever Strong

This week Dr. Johanan Rand makes his fourth appearance on the Industrial Strength Show. Dr. Rand is the founder of Healthy Aging Medical Centers, located in NJ. He trained at the prestigious Albert Einstein Medical Center in N.Y. and only practices Peer-Review evidence based medicine. On today's show you'll hear Dr. Rand discuss a number of important topics. HIGHLIGHTS INCLUDE: Why do "healthy" people [who get routine blood work] have heart attacks?; Is there a better way to screen people and assess their risk for CV disease [compared to what most doctors are currently doing]?; Is "ApoB" the new gold standard for assessing CV disease risk?; What's the difference between "ApoA" & "ApoB"?; The optimal triglyceride to HDL ratio; Knowing your calcium score; Does Dr. Rand ever prescribe statins?; The history of rapamycin and why it's linked to longevity; How mTOR drives aging...And Much MORE! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS / PEOPLE MENTIONED Healthy Aging Medical Centers Cleerly test GlycanAge test Age Later (by Nir Barzilai, M.D.) Rapamycin: mTOR, Autophagy & Treating mTOR Syndrome (by Ross Pelton) Peter Attia (@peterattiamd) BON CHARGE [Use code: JOED]

Joe kicks off this week's show by giving away some FREE STUFF to his audience! He then answers 3 listener questions. TOPICS INCLUDE: 1) Is walking considered exercise? 2) The honest truth about [what happens to your body] when you turn 40! 3) Is conjugate periodization effective for general pop clients? ...And More! *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Team Forever Strong [7-Day FREE Trial] Iron Business Blueprint Manukora Honey [*Use code: JOED]

This week is a classic Industrial Strength Show where Joe provides practical & proven solutions to his listeners' real-world problems. SPECIFIC TOPICS INCLUDE: 1) Is it detrimental to train a muscle group if it's still sore from the previous workout? 2) How to prevent groin pulls 3) How to strength-train for fat loss goals 4) The best way to execute your rest-pause sets... And More! *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Team Forever Strong (7-Day FREE Trial!) Strong Bastard 911 program BON CHARGE (*Use coupon: JOED)  

After 8.5 years, the Industrial Strength Universe FINALLY gets to meet "the man behind the intro music" - Orlando Rios! Joe & Orlando discuss a number of different topics during their 1-hour and 35-minute conversation. Highlights include: How Joe met Orlando; The backstory behind the most famous intro music in podcasting; Orlando's biggest pet peeve(s) about Joe's podcasting style; The hilarious story of Orlando meeting The Undertaker for the first time; WHY Orlando trains [His reason may surprise you]; Orlando's recent health/aesthetic "sticking point" and the advice Joe gave him to break through that sticking point; Wrestlemania 40 predictions...And Much MORE! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS DeFranco-brand supplements [*Use code: MuscleUpApril] DeFranco's Muscle MAG 300 Dr. Rhonda Patrick on magnesium supplementation Orlando's IG (@imorlandorios) Orlando's clothing brand (@raisedbycoyotes)

BIG SHOW THIS WEEK as Joe introduces Mike Stella to the Industrial Strength Universe! Mike is an expert movement evaluator, manual therapist, performance coach and the owner of The Movement Underground in Long Island, NY. Highlights from Joe & Mike's (almost) 2-hour long conversation include: The "blending" of rehabilitation with high performance strength & conditioning; How Mike assesses new clients; How to treat/approach athletes w/ "muscular imbalances"; Mike's thoughts on FMS; Why "evidence-based" is overrated; Are isolation rotator cuff exercises worthless?; How to get pro athletes as clients...and so much more! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.   IMPORTANT LINKS Mike Stella's Instagram (@mikestella_atc) The Movement Underground website Joe D's Instagram (@defrancosgym) BON CHARGE [*Use code: JOED]

Joe kicks off this week's episode with a quick recap of the first-ever Iron Business Weekend. He then shares some initial feedback from lifters who have started the new WS4SB 3.5 program. He then answers 4 listener questions. TOPICS INCLUDE: 1) Joe's current GO-TO pre-workout "slop" [Plus a BONUS "High Protein Peanut Butter Cup" recipe!] 2) What type of athletes have the biggest imbalances and how do you go about fixing them? 3) When do you know it's time to switch exercises? 4) Programming jumps for [weak] kids... And More! *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Iron Business Blueprint Team Forever Strong [code: STRONG150] The Conscious Bar Manukora Honey

This week we're taking a deep, deep dive into the science & art of high-level program design. Specifically, Joe D. and Smitty share the inner workings of their latest creation - "Westside for Skinny Bastards 3.5" - the revised/2024 edition of Joe D's wildly popular WS4SB 3 program. You'll learn about Joe D. & Smitty's first exposure to Louie Simmons and Westside Barbell, the history of Joe D's original "skinny bastard" program and every detail, decision and discussion that took place during the development of their latest program - "WS4SB 3.5". If you're someone who's interested in getting more context and understanding the "WHY's" behind a program - get out your pen and paper - because Joe D. & Smitty share it ALL on today's episode! *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Team Forever Strong [Use code: STRONG150] How To Manipulate 4-Day Training Splits Over 3 Days Joe D's IG (@defrancosgym) Smitty's IG (@smittydiesel) Smitty's website BON CHARGE [*Use code: JOED]

This week Joe answers 3 listener questions. Specific topics include: 1) The TRUTH about fasting 2) The trade-off when training for "peak performance"/extreme goals 3) Is it necessary to have multiple revenue streams in order to be successful [in the fitness industry]? *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS DeFranco Supplements [*Use code: MuscleUpMarch] Team Forever Strong [*Use code: STRONG150] CPPS certification Iron Business Blueprint DeFranco's Gym, NJ

This week's show includes 3 main topics/questions. First, Joe shares a story involving a conversation he recently had at Target with a former client. Although the interaction with his former client was brief, it included a valuable reminder/lesson that Joe shares with his audience. After hearing this story you'll be able to determine if your current training program is TRULY effective/functional or if it's doing more harm than good. [You'll also get the inside scoop on Joe's new "functional strength standard" LOL.] After Joe finishes "storytime" he answers two listener questions. These topics include: 1) The most effective way to execute warm-up reps/exercises 2) Is it a big deal if football players (and athletes in general) squat above parallel? *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Iron Business Blueprint [March cohort] Limber 11 (Mobility routine) Joe D's IG (@defrancosgym) Team Forever Strong [*Use code: STRONG150]