INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.
[Top Agency Series] Top-Notch Marketing Solutions for Entrepreneurs With Morgan Tierney of Rethink
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52:17Morgan Tierney is the Executive Creative Director of Rethink, a full-service creative ideas agency with offices in New York, Toronto, Vancouver, and Montréal. Rethink provides 360° campaigns, strategy, design, digital, production, and public relations to the world’s biggest brands. Before Rethink, Morgan served as a Legal Secretary for the BC Ministry of Attorney General. She has a BA in psychology from The University of Columbia and learned advertising copywriting at Humber College. In this episode… In today's highly competitive business landscape, having great products or services alone does not ensure a company's success. Prioritizing marketing to stay ahead of competitors is essential for entrepreneurs. However, running a successful ad campaign requires a set of skills that many entrepreneurs may not possess. Marketing plays a pivotal role in the growth of any business. It involves creating and disseminating compelling advertisements across various media channels to raise brand awareness among your target audience and communicate the benefits of your products or services. When executed effectively, marketing can help a business flourish. Morgan Tierney, a seasoned professional with years of experience running a creative agency, is dedicated to providing fellow entrepreneurs with top-notch campaigns, strategy, design, digital, production, and public relations support to help them achieve their goals. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Morgan Tierney, Executive Creative Director of Rethink, to discuss how businesses can thrive through marketing. Morgan talks about Rethink and what it does, the evolution of its services, creativity tools and problem-solving strategies for creative agencies, the CRAFTS scoring system in advertising, and customer success stories.
[Top Agency Series] Hiring an Executive Team: Advice From Devon MacDonald of Cairns Oneil
43:34Devon MacDonald is the President of Cairns Oneil, a full-service media agency specializing in strategy, insights, media planning, media buying, and analytics. As a seasoned leader, strategist, and marketer, he is passionate about helping clients achieve their business goals and reach their audiences. Devon has a background in technology, creativity, and media, which gives him a multi-faceted and builder's mindset to problem-solving. Before Cairns Oneil, he was the CEO of Mindshare Canada, one of the largest global media networks, where he led the Canadian operations and built a culture of trust, provocation, and inclusivity. In this episode… As an entrepreneur, managing a business at the top level alone can be an arduous task. In such a scenario, bringing in experienced executives, such as a president, can significantly enhance the operations of the company. However, hiring an executive team as a founder is easier said than done. Most founders are reluctant to relinquish control of their companies, fearing that others may not possess the same understanding and expertise needed to run the business successfully. Fortunately, this was not the case for Devon MacDonald, the hired President of Cairns Oneil. He acknowledges that the founders' decision to empower him, relinquish control, and align shared visions and plans, among other factors, facilitated a seamless transition, thus making his journey as the president much smoother. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Devon MacDonald, President of Cairns Oneil, to discuss how founders can successfully hire and retain executive teams. Devon shares his experience of being hired as the president of an established company, advice for founders wanting to hire a president, tips for empowering your executive team, and the value of having shared visions and plans. He also shares how Cairns Oneil leverages AI to grow the company and build a greater culture.
[Top Agency Series] Secrets for Success From Serial Entrepreneur Kevin Delano of Karma Casting
48:53Kevin Delano is the Founder and CEO of Karma Casting, a revolutionary platform disrupting the staffing landscape by bridging the gap between great brands and incredible talent. A proven serial entrepreneur, he has started and led many companies across diverse industries, with revenues ranging from two million dollars to $90 million with up to 400 employees. With extensive experience in innovation, strategy, corporate structure, leadership, and operations, Kevin possesses a strong market know-how in sales and marketing. Over the past three decades, he has founded and co-founded numerous businesses, including Consumer Impact Marketing, LAUNCH!, IMD Health Global Corp., Airntell Aerospace, and Sootsoap Supply Co. In this episode… Running a business is an arduous challenge from top to bottom, with an overwhelming number of tasks to manage. So, what can you learn from a successful entrepreneur who has founded, led, and exited numerous companies? According to serial entrepreneur Kevin Delano, it takes a lot of hard work, dedication, and commitment to grow a successful business. From creating great products and services to building a reliable team, a business owner must always be on their toes. Having great talent is not enough; employee retention is equally important. Good leaders know how to keep their team motivated, happy, and engaged. Effective marketing strategies can also help a business reach its target audience. He shares how he successfully grew multiple businesses, and is now disrupting the staffing landscape by bridging the gap between great brands and incredible talent. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Kevin Delano, Founder and CEO of Karma Casting, to discuss the secrets to success as an entrepreneur. Kevin shares his entrepreneurial journey, how he acquired his initial clients, how to hire and retain staff, how to plan for an exit, and what Karma Casting does.
[Top Agency Series] Mastering the Art of Media Advertising With Geoff Crain of Kingstar Media
33:10Geoff Crain is the Senior Director of Sales and Marketing at Kingstar Media, Canada’s top performance marketing agency. The agency designs and implements winning media strategies based on each client’s goals. As a seasoned media professional, Geoff has amassed over 12 years of experience in planning, purchasing, and optimizing offline and online media for some of the most distinguished brands in the world. He has a proven track record of successfully executing media buys across all advertising mediums, such as linear TV, radio, DOOH, CTV, SEM, SEO, programmatic, and paid social while managing high-volume media campaigns across Google, Meta, and TikTok. In this episode… In today's highly competitive business landscape, having a great product or service alone is not enough to guarantee success. To significantly impact your industry, effectively marketing your offerings to your target audience is crucial. According to performance marketing expert Geoff Crain, this is where media advertising comes in. However, designing and implementing winning media strategies can be complex and time-consuming, especially if you lack the necessary expertise. That's why it's crucial to hire a reputable agency that can help you achieve your advertising goals. At a professional media agency, you'll have access to a team of experienced professionals who can execute successful media buys across all advertising mediums, including linear TV, radio, paid social, and more. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Geoff Crain, Senior Director of Sales and Marketing at Kingstar Media, to discuss how companies can thrive through media advertising. Geoff talks about Kingstar Media and what it does, The Future of TV Advertising Conference, the best call-to-action strategy for infomercials, TV advertising for businesses with limited budgets, and radio and podcast advertising.
How To Create More Sales and Revenue Without Selling With Ed O’Keefe
50:07Ed O’Keefe is a father of seven who grew up in a household of 13 children. A serial entrepreneur, he has started multiple companies from scratch to build them up to seven and eight figures, and is the author of Time Collapsing! The New Art of Speed, Money, Power, and Meaning. In dentistry, Ed sold over $50,000,000 in marketing systems and seminars; he started Marine Essentials and has sold over $60,000,000 in health supplements. Ed hosts his own podcast, the Ed O’Keefe Show and invests in KNOW Foods — a health food company that is disrupting the food industry. In this episode… Are you tired of your business plateauing or backsliding in sales? You're not alone — many entrepreneurs face this challenge at some point in their journey. However, there's a solution that's been gaining popularity. Ed O'Keefe's offer wingman strategy is helping entrepreneurs supercharge their sales and take their business to the next level. It involves leveraging a trusted partner to do all of the marketing for you. Your wingman will take care of the marketing and provide potential customers with all the information they need to make an informed decision. Meanwhile, you can focus on what you do best — delivering an exceptional product or service to your customers. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Ed O'Keefe, the author of Time Collapsing! The New Art of Speed, Money, Power, and Meaning, to discuss how entrepreneurs can increase their sales volume. Ed talks about the offer wingman strategy, how to create profitable offers as a business, how to overcome objections in business and marketing, and his ideal clients.
[Top Agency Series] Automating Client Journeys: Insights From Brad Martineau of SixthDivision
1:01:15Brad Martineau is the Co-founder and CEO of SixthDivision, a brand empowering entrepreneurs to build a successful business by providing the tools to get better reporting, visibility, and more clients. With over 14 years of experience building small businesses, his expertise lies in simplifying complex concepts and bridging the gap between theory and execution. As the sixth employee at Infusionsoft, Brad played a pivotal role in creating the marketing automation space for small businesses. In addition, he is also an accomplished basketball and entrepreneur coach passionate about teaching and helping people understand challenging concepts. In this episode… Running a business is no easy task; it requires a lot of hard work, dedication, and perseverance. The most challenging aspect of running a business is managing multiple tasks simultaneously. From marketing to sales, every aspect of your business demands your attention. So, how can you satisfy your clients while making your team's life easier? Serial entrepreneur Brad Martineau says businesses that leverage tools and software build and deliver a better client journey. However, very few have the expertise to efficiently and effectively implement them in a company. He recommends working with an expert to help you streamline your clients' journeys by automating the process and ensuring your clients receive the best possible experience. It not only enables you to retain customers, but also attracts new ones. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Brad Martineau, Co-founder and CEO of SixthDivision, to discuss how companies can launch automatic client journeys. Brad talks about SixthDivision and what it does, entrepreneurship lessons learned from growing a business, SixthDivision’s customer success stories, its service evolution, and its business model.
[Top Wisconsin Entrepreneur Series] Building Success Beyond the Bottom Line With Cliff McDonald
45:38Cliff McDonald is Co-founder and Managing Partner of Brainheart Growth, a consulting firm oriented toward advising lower mid-market businesses on revenue growth. He also serves as the Chief Growth Officer and chairman of the advisory board at RehabPath, overseeing its expansion from a small team to an enterprise with over 55 staff members. Cliff firmly believes in compassionate business strategies and advocates for the intrinsic worth of core values and human-centric approaches within organizations. In this episode… It’s no secret that the lack of a common vision amongst employees and an inconsistent set of core values can sink any company. Cliff McDonald shares the valuable life lessons and core values passed on by his father, which shaped his perspective on leadership, compassion, and diversity. Cliff brings that perspective into the core mission of Brainheart Growth while emphasizing the challenges of promoting revenue in companies that lack brand awareness. He highlights the use of technology, like CRM systems, as a way to create competitive advantages in company growth and culture implementation. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Cliff McDonald, co-founder and Managing Partner of Brainheart Growth, as he delves into the systemic issues within lower mid-market companies related to revenue generation, poor training, and lack of strategy.
[Top Agency Series] Powerful Retailer Business Design With Jean-Pierre Lacroix of Shikatani Lacroix Design
50:54Jean-Pierre Lacroix is the Founder and President of Shikatani Lacroix Design, an international design firm specializing in creating immersive experiences that connect in the blink of an eye. He is also a registered graphic designer in Ontario, a credential that demonstrates his professional standards and ethics. As a visionary leader with over three decades of experience in the branding and design industry, Jean-Pierre has helped Fortune 500 companies transform their brands and organizations through his unique “ThinkBlink” process, which combines strategic foresight, design innovation, and consumer experience engineering. He is also an accomplished speaker, author, and educator who has shared his insights and expertise on global stages, in best-selling books, and at prestigious institutions. In this episode… Building a successful retail business requires significant effort and dedication, but one crucial aspect not to overlook is the value of design. Good design is essential for creating a powerful brand identity that resonates with customers and sets you apart from competitors. Business design is a powerful tool for creating a unique brand identity, enhancing the customer experience, and driving sales. Branding and design expert Jean-Pierre Lacroix says engaging a design firm that can harness the power of strategically led design is essential for achieving design excellence. By working with experts who understand the importance of aligning design with business goals, you can be confident about your brand representation in a way that resonates with your target audience. From packaging and environmental design to graphics and digital, a skilled design team can help you deliver transformational change that drives business growth. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jean-Pierre Lacroix, Founder and President of Shikatani Lacroix Design, to discuss the value of business design. Jean-Pierre explains how SLD helps its clients, the “ThinkBlink” process, the friction points SLD seeks to address, and how to remain relevant as a business.
[SaaS Series] How To Create Super Users
15:13Richard Walker is the CEO of Quik!, a provider of forms automation and management solutions for companies looking to maximize efficiency and productivity. He started Quik! in 2002 to help people spend less time on paperwork and more time on what they do best. Before Quik!, Rich was a business consultant with Arthur Andersen. He is a published author of two books and a father of three boys. In this episode… Building a SaaS-based company is a challenging but rewarding journey. As an entrepreneur, you have a unique opportunity to create software that solves real problems and delivers value to your customers. But to succeed in such a competitive market, one must go beyond simply building a great product. To stand out and attract loyal customers, business consultant and entrepreneur Richard Walker says your software must be easy to use and intuitive. You don't want your users to struggle with complex features or spend hours figuring out how to use your product. Instead, you want to create a seamless and delightful experience that makes your customers feel empowered and productive. He also recommends creating a better customer experience. This way, you boost the adoption of your software and create a community of super users and raving fans who will not only use your software but also recommend it to others. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Richard Walker, CEO of Quik!, to discuss how SaaS-based companies can create super users of their products. Rich talks about software adoption, the steps for converting software adopters to super users, and how creating a good customer experience boosts the adoption rate and use of your software.
[Top Agency Series] Navigating the Complexities of Digital Marketing With Robert Burko
53:25Robert Burko is the Founder and CEO of Elite Digital Agency, an award-winning digital agency headquartered in Toronto, Canada. With a sophisticated marketing strategy and cutting-edge digital tactics to execute programs that exceed expectations, Elite has been helping clients leverage the digital landscape to achieve their goals for 20 years. Robert was also the Founder and President of Elite Email, a world leader in email and mobile marketing solutions. As one of Canada's chief email and digital marketing specialists, he has appeared on national television, radio programs, podcasts, and countless print publications across North America. Recognized as a thought leader in his industry, Robert speaks as an expert in his field at high-profile events both within his industry and for those outside who are looking for easy online business solutions. In this episode… In today's digital age, marketing has become more complex than ever before. The rise of social media and the constantly evolving digital landscape has left businesses facing a significant challenge in keeping up with the latest trends and technologies. The competition is fierce, and companies must work tirelessly to stay relevant and stand out in a crowded marketplace. Despite the challenges, digital marketing remains a vital component of any business strategy. Marketing guru Robert Burko says that with the right digital marketing tactics, businesses can reach their target audience more effectively, increase brand awareness, and drive more business growth. However, most lack the expertise and resources to develop and execute a successful digital marketing strategy. This is where partnering with a digital marketing agency can be invaluable, which can provide businesses with the expertise and resources they need to develop and execute an effective strategy. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Robert Burko, Founder and CEO of Elite Digital Agency, to discuss his journey in digital marketing. Robert talks about Elite Digital Agency and its offerings, how it expanded its services, the evolution of SMS and email marketing, and how gamification can be utilized to engage consumers.