We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join hosts Ryan Barry and Patricia Montesdeoca as they get inside the world of consumer insights. They chat with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers. https://bit.ly/3vSyLxa Market Research | Consumer Insights | Business | Innovation
#56 - Kicking short-termism to the curb: Unlock your team's full potential
48:38Join Ryan Barry, President at Zappi, and Patricia Montesdoeca, co-host and Chief Growth Officer at Aldor, as they dive into the work Ryan has been doing over the last eight months to discover what helps diverse, remote teams move fast — from problem definition to contracting to dependency mapping and more — as well as similar findings from Patricia as someone entering a business with fresh eyes.
#55 - Putting foresight on the map
56:47Joanna Lepore, Global Director of Foresight and Capabilities Exploration at McDonald’s and host of Looking Outside podcast, shares the truth behind being a thought leader, how she created a smashing personal brand, and how she went from a regional insights role in Australia to moving to the U.S. and putting foresight on the map. Pressed for time? Catch the key takeaways around the 47 min mark.
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#54 - Cannes you believe it? Takeaways from Cannes Lions '23
21:33Join Babita Earle, EVP Global Enterprise Partnerships at Zappi, and Ryan Barry, President at Zappi, for a special summer bonus episode recorded at this year’s Cannes Lions International Festival of Creativity where they share their firsthand experience and key takeaways from the event where creativity and innovation converge.
#53 - This is how you innovate
1:02:03Matt Cahill, Senior Director, Consumer Insights Activation at McDonald's, gives us a true masterclass in innovation; sharing the thinking behind the super successful Famous Orders partnership with Travis Scott, how rapid prototyping helped the company come from way behind to launch a winner in the chicken sandwich wars, and reveals his three rules for driving innovation. Pressed for time? Catch the key takeaways around the 52 min mark.
#52 - The power of elastic thinking: Connecting insights to decision making
59:30Oksana Sobol, Insights Lead at The Clorox Company, explains what the insights department should really deliver for the business (but often doesn’t), reveals why up to 80% of insights are ignored by some decision makers, and shares what her activism to send aid to her home country, Ukraine, taught her about the power of distributed organizations. Pressed for time? Catch the key takeaways around the 52 min mark.
#51 - What does AI mean for the future of market research and beyond?
53:38Steve Phillips, Zappi Founder and CEO, and Brendon McLean, Chief Technology Officer at Zappi, join Ryan Barry live to talk all things AI, from the implications of AI for market research to how it can improve internal velocity and productivity to the opportunities and advantages it presents for the world of tech, productivity, creativity and more.
#50 - How to be an insights transformation superstar
49:21Stefania Gvillo, SVP, Chief Analytics and Insights Officer at Domino's shares why they don’t talk about agile research in her organization, discusses how to partner with insights suppliers to bring about business change and reveals her top tip for getting your voice heard in important meetings. Pressed for time? Catch the key takeaways at the 37 min mark.
#49 - How to elevate your insights with empathy
51:00Rob Volpe, Empathy Activist and CEO of Ignite 360 shares how to take a curious breath in times of tension, reflects on the difficulty - and the necessity - of letting go of judgment and reveals how insights teams can thrive by applying his five steps to empathy. Pressed for time? Catch the key takeaways around the 43 min mark.
#48 - Why insights teams need to break the wheel to make a bigger impact
59:26Julio Franco, Chief Customer Officer at Zappi shares why market research has been a large part of his life starting at a young age, his five steps to thinking big, how to build up your confidence as an insights professional and the power of moving from using insights to test to using insights to learn over time. Pressed for time? Catch the key takeaways around the 53 min mark.