Leveling Up with Eric Siu podcast

How Big Brands Like Nike Are Utilizing NFTs in Their Marketing

15 Sekunden vorwärts
15 Sekunden vorwärts

In this episode, I talk about how different big brands are using NFTs to grow their businesses, and how NFTs are being used in a lot of different ways.


  • [00:00] - Intro
  • [00:13] - Under Armour's Sneaker NFT
  • [00:54] - Marilyn Monroe NFTs
  • [01:23] - VeeFriends and UNO NFTs
  • [01:33]- Melania Trump's NFT
  • [01:42] - Adidas x BAYC NFT
  • [02:02] - Nike's Cryptokicks
  • [02:13] - NBA Top Shot
  • [02:22] - Taco Bell's Virtual Tacos
  • [02:28] - Coca Cola NFT
  • [02:41] - What does this mean?
  • [03:00] - Different Levels of NFT Utility
  • [04:52] - Collaborations
  • [05:13] - Agencies getting into NFTs
  • [05:26] - Outro



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