182. WMTD: How I Lost All My Profits, And Gained Them Back

If you’re tired of waiting for random projects to come your way - or feeling like you’re only attracting the kind of clients you feel like you ‘have’ to take on because it’s money in the door vs ones you WANT to take on…you need to hear how Michelle gave her business a massive GLOW UP!    Listen in to this interview where Michelle spills the tea on how working together transformed her messaging, confidence, and put her on the map as the Go-To Beauty Copywriter.   Tune in To Learn: How getting an outside perspective on her messaging changed everything How she built a waitlist of hot clients ready to work with her The mindset shifts she had to overcome The shifts made to her website & Instagram marketing   Want to give your business a Glow-Up like Michelle’s? Join our next cohort of Copywriter Camp here: krystlechurch.com/camp    **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church   

If you’re actively trying to grow your copywriting business by booking more copywriting projects or retainer work - chances are, you’re working your booty off to get in front of your ideal clients and hopefully have a Discovery Call with those who are qualified.    But for some reason 3 out of every 4 Discovery calls you get on end with “Let me think about it!” Or “I’ll get back to you soon”    Yet they rarely ever come back with a ‘Yes, I’m in!’   If that’s you, we know you’re doing something right to get people to the call, but the call itself isn’t doing your or your client the service is should be! So if you’re not closing 80% or more of your sales calls, it’s time to upgrade the outdated Discovery call for a process that gets you more ‘YES’ clients before you even end the zoom room.   Tap ‘PLAY’ on this episode to hear my 4 Secret Sales Call Strategies   Tune in To Learn: Why I don’t call them Discovery Calls anymore (and why you shouldn’t either) How to position your pitch as something prospects start asking YOU for The 5-Part Sales Call Process that facilitates successful conversations What business owners are looking for most in copywriters they contract to in 2025   Want to install the full feel-good sales call strategy that’s been working for me for years into your business? Enroll in Sales Call Genius Masterclass Now: https://krystlechurch.com/sales-call-genius  **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church 

Welcome back to the Freedom Found Podcast, where we help copywriters build profitable and freeing businesses they love.   If you’re a copywriter struggling to sign new clients for projects or retainers but you’re not sure why it’s just not working — this episode is for you. Today, we’re breaking down a step-by-step process to help you diagnose what’s going wrong with your lead generation efforts. Whether it’s your offer, your messaging, or how you’re showing up, figure out in just 25 minutes or less how to get to the root of the problem so you can start fixing it.   Tune in To Learn: The first thing you should assess when leads aren't coming in Why a messy offer might be losing you leads How to assess if you’re reaching the right audience The role consistent visibility plays in attracting leads Where to start to improve your lead gen system Why lead nurturing might be your missing link   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

One of Dale and my favorite things to do is spend time with copywriters in our community - so this week we decided to surprise our email list with a link to our private Zoom room where we’d hosted open office hours to Ask Us Anything!   We took questions from the women in the room about how to develop, grow, and scale a scalable offer. We dug into how to know if your product idea is actually a good idea, how to decide between which goal to start with first. And so much more.   Tune in to this Live Coaching Session where Dale and I share our experiences, thoughts, and opinions candidly.   And if you want to be on the list in the future to get opportunities like this and other free fun events and learning opportunities we do for copywriters, head to Krystlechurch.com right now to sign up for one of our freebies to join the list.   Tune in To Learn: The three elements needed to create the perfect offer How to prioritize which goal should come first How to give yourself permission to start now Email the word ‘CAMP’ to [email protected] for more information on Copywriter Camp and when our next enrollment date will be. **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

Have a messy copywriting course that you want to transform into a streamlined success your students actually rave about? In this episode, you’re hearing the raw details, data, and strategies our Collective Client, Lauren, used to turn her low 13% course engagement rate to an impressive 61% completion rate and growing and a library of positive testimonials from her students!   Lauren’s journey with us inside Freedom Found Collective not only revamped her entire approach but also re-ignited her passion for her business!   We focused on swapping out a fire hose of information for a nurturing garden hose approach, leading to stellar student outcomes and renewed enthusiasm in her business. Alongside my Co-Coach Dale and with our background in curriculum design, we helped Lauren map a detailed curriculum that brought newfound clarity and results. Trust us, if you’ve got a course, you’ll want to take notes on this one.   Tune in To Learn: What to do when your course isn’t getting rave reviews The keys to student engagement and completion The importance of real-world applications in your course curriculum  How to turn your passion into profitability Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE  **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

Ever wondered how trading endless work hours for more freedom, while making six figures, is even possible? Meet Sheena, a brilliant content writer who redefined her work-life balance, reducing her weekly workload from a staggering 60 hours to a lean 10-20, all without sacrificing her income.  Pull up a seat with Sheena and I as we explore the pivotal decisions and customized coaching processes we use in Freedom Found Collective that turned Sheena’s overwhelming client demands into a streamlined, profitable business model that’s helping her scale.  She is such an ideal client for us because Sheena was ready ot roll up her sleeves and build momentum for her growth from day one inside of the program! Let's break down how, in just a handful of months, she’s achieved what many aspire to — maintaining her income while working less.   Tap ‘Play’ to listen now!   Tune in To Learn: The magic of reducing work hours effectively How personalized coaching transformed Sheena’s business Key strategies for managing junior writers Maintaining six-figure income with a lighter workload Emotional neutrality in business ownership   ********** Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

Ever wondered how to juggle being the breadwinner and an entrepreneur in your relationship? Karina F. Daves, a relationship coach (shared by Beyonce’s mom) joins us to uncover her own labyrinth of balancing personal dreams and her husband's, literal high-speed aspirations. As the daughter of immigrants, Karina's journey is a riveting testament to the power of faith, support, and unflinching honesty in relationships.    Karina's story is not just about achieving financial balance; it's a saga of breaking generational cycles and redefining what true support looks like in a modern marriage. She shares intimate anecdotes of marital conflicts, strategies for being the main breadwinner, and the often-overlooked importance of a solid support system. Walk Away Knowing: How to start balancing work and entrepreneurship with your life How career-jealousy can show up in marriage The power of collaborative communication Strategies for breaking generational cycles Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church Connect With Karina F. Daves: Social: Instagram.com/karinafdaves  Website: https://karinafdaves.com/  Podcast: https://karinafdaves.com/podcast-page

Ready to elevate your copywriting career and push past your own limits? In this compelling conversation with the visionary co-founder of the Copywriter Club. In this revealing conversation, Rob unpacks the pivotal elements that skyrocketed his career—from the transformative power of mentorship to the critical role of connecting with like-minded peers.   Tap ‘Play’ now to dive into Rob’s journey, exploring how stepping into the unknown and embracing uncertainty became key to his success. This episode is packed with actionable insights and hard-earned wisdom that will challenge your perspectives and hopefully, ignite your drive. Rob’s candid advice is a can’t miss! Walk Away Knowing: The three game-changing strategies for copywriting success How to leverage mentorship and peer connections for growth How to face fears & the power of taking bold action The crucial role of community in entrepreneurial success Why investing wisely in your business can accelerate growth 🔑Plus >> LISTEN TO THE SECRET PART 2 EPISODE HERE: Krystlechurch.com/Rob In this secret, 10 Min episode Rob tells all on how The Copywriter Club IRL Event was a total mistake that turned into the biggest in real life event in the industry for years to come. Listen Now. Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church Connect With Today’s Guest: Social: Instagram.com/marsh8, https://www.instagram.com/thecopywriterclub  Website: https://thecopywriterclub.com/  Free Resource:  thecopywriterclub.com/findaclient

Are You Settling for Burnout in Your Business? Or have you been there and you’re afraid to repeat that cycle? In this episode of the Freedom Found Podcast, I reveal how Dale and I confronted our own endless burnout and made radical changes to our business to make us happier in it. What started as an overwhelming hustle ended up as a powerful transformation towards a work-optional lifestyle.   Discover how we turned our business around to prioritize flexibility and time off, and what you can do to avoid the same pitfalls. You’ll get an inside look at our journey from feeling trapped in a business model that didn’t fit our lifestyle to crafting a system that supports our dream life. Walk Away Knowing: The pitfalls of overworking in business How we redesigned our business model Steps to achieving a work-optional lifestyle The importance of aligning work with personal freedom Lessons learned from our journey to more flexibility   Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

Ever wondered what it takes to let go of the pieces of your business that are holding you back so you can FINALLY make space for your greatest success yet? Get ready Copywriter because Nicole Culver, founder of Elevated, is opening up about some of the hardest decisions she’s had to make in business to propel her growth – including the bold move to shut down one company to focus on another.   In this raw What Made the Difference episode on the Freedom Found Podcast, Nicole reveals how she sculpted her path to sustainable success while setting boundaries and redefining what freedom truly means for an entrepreneur and now a CEO.  From overcoming burnout to embracing patience and personal growth, her story is a masterclass in strategic pivoting and deliberate detachment from her business as her identity - a mindset all entrepreneurs need to adopt.   Walk Away Knowing: How quitting can be liberating How Nicole transitioned from teacher to thriving entrepreneur The importance of focusing on one priority for growth The step by step of closing one business to prioritize another The impact of setting boundaries and redefining success How to embracing patience and personal growth for lasting success   Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church Connect With Nicole Culver: Social: https://www.instagram.com/nicoleculver/  Website: https://nicoleculver.co/