Your path to mastery in the fitness industry hosted by Barry and Shay Kostabi. This dynamic husband and wife duo distill years of experience as international coaches and consultants to educate, inspire and empower you through conversations with thought leaders, belief shifters, trailblazers, and masters in the fitness industry. Each episode is packed with actionable steps and proven roadmaps to give you the edge you need to build a heart-led career or business in fitness that is a representation of who you are and serves the people you were meant to serve with confidence and competence. The journey to mastering your craft and building a sustainable, successful, life-long business & career in fitness starts here.
FCM155: Learn the Process of Hiring a V.A. To Maximize Your Productivity & Growth with Scott Rammage of VAs for Gyms
54:58How many tasks do you have when running your business? Too many to count? Do you ever feel like you could really use some help getting them all done in a day or week so that fewer important things slip through the cracks? Do you ever think to yourself, I can’t delegate this, because no one can do it like me? Maybe you’ve spent a ton of time hiring help, only for them to leave- or for them to let you down- so you’re left doing all the work you wanted to offload in the first place! You’re not alone. Most entrepreneurs WANT to be able to do everything, but often, when you attempt to do this you run into bigger problems. Your growth is going to be stunted, because you’ll be stuck doing what’s at your capacity. You’ll risk seriously burning out by continually doing tasks that you’re not passionate about, and may even hate doing. You won’t be able to give your clients- the people that matter most- the attention and care that they need and deserve. All of this can potentially kill your business! If you feel this way- then you’re someone who could seriously benefit from having a VA- or virtual assistant. Imagine being able to free up an extra 15-20 hours a week- what would you do with that time? Imagine not needing to pay that expensive videographer and editor to come in once in a while, not having to force creating creative content, not having to worry about payroll for employees, or the churn and burn from consistently having to on-board new staff? What if you could simply focus on the aspects of your business that you love the most- the ones that caused you to get into this industry in the first place? The only problem is, finding a VA is a difficult process- and where do you even get started? That’s why we brought on our guest today- as a gym owner for over ten years himself, he went through the same struggles you are, and decided to create a solution for it- called VA’s for Gyms. He has not only put in hours and hours into studying and understanding the process of finding the perfect VA- he’s assembled a team with complimentary skillsets that can help gym owners and managers get hours of more work done by being able to offload bookkeeping services, lead generation, social media management, and much more- for a low cost and little hassle. Interested in learning how to hack productivity, and the art of delegation? Sign up for our FREE VIP Webinar to learn these two skills from Scott himself. To sign up and learn more, all you have to do is go to www.fitnesscareermastery.com/VA
FCM154: Disrupting the Fitness Industry With a Re-Envisioned Member Experience with Omar Yunes of 54D
49:27We love this conversation that you’re about to listen to, because we had the opportunity to speak to someone in the fitness industry who is running their business in a way that we believe is the future of fitness. The current state of the industry is that most businesses are selling their service (their classes or training sessions) not recognizing that’s not what people are actually buying. People buy into your specific beliefs around why you train the way you train, and the type of results that you can provide them that will transform their life. As a result, we see a lot of businesses hire the most popular trainers with large social media followings or followings from another studio. They let them teach whatever they want, or train however they want, because they believe that they’re just selling classes or training sessions- to anyone and everyone they can find. Their marketing is very generalized, because they’re attempting to offer generic classes to as many people as possible. This puts these businesses in a position where they’re in a race to the bottom on price with their competitors who offer the same or similar workout, or compete to be the “shinier object” in any number of ways. Listen to the contrast of what our guest describes today, and how they’ve built a completely different model where They set a schedule that their members must adhere to- so they can guarantee their results They create a powerful tight knit family within the group that goes through the program together They aren’t afraid to refund people and cut them out of the program if they drop off They have clear beliefs and values that they don’t waver from They take the time to train their staff on these beliefs. What matters to them the most is that everyone in the building believes in their approach They carefully select their staff to be sure that they have certain qualities Their trainers go through training for several months to ensure the quality of the experience for their members They ensure that everyone has deep empathy for the experience the members are going through- with one way being that everyone must go through the training program themselves. In our opinion, this business has taken fitness back from being a commodity, and turned it into a transformational experience, and THIS is what we believe you must do if you want to be a fitness business of the future. We need to start creating bespoke transformative experiences based on clear beliefs and values. We hope this conversation today inspires you.
FCM153: Conquer the Chaos: How to Solve the 5 Biggest Problems that Keep Your Business from Turning a Profit with Len & Sasha of WellnessLiving
41:52Running a business is hard. As a creator or entrepreneur there are so many hats that you have to wear, and often a ton of different tasks that you have to manage. Amidst what can feel like controlled chaos at times, it can be extremely difficult to be able to take an objective look at your operations and determine what it is that is causing the biggest problem, what could be made easier, or optimized. That’s why in today’s episode, our guests are going to uncover the biggest problems small fitness business owners face and how to solve them to boost your bottom line. You’ll learn how to streamline business operations as they share: How to run a quick health check on your business and track your performance. How to target your marketing, attract leads and boost your search rankings. How to increase member retention. How to use automation to provide more efficient and effective communication. How to build a viable digital offering. Attend the DREAM Summit and see Barry & Shay speak on creating an unforgettable member experience: http://www.fitnesscareermastery.com/dream Use promo code 'Fitness Career Mastery' when you sign up for WellnessLiving
FCM152: How to Use Pinterest As Part of Your Business' Marketing Tactics with Kate Ahl
54:48When building your business and brand, there are SO many essential steps you must take before even beginning to think about marketing. Things like bringing your own values and beliefs to the forefront- for instance, that you believe that fitness shouldn’t be about repetitive reps to target specific muscle groups, but a moment to experience deep embodiment through full body dynamic movement. Our beliefs and values point toward the type of problem we’re best equipped to solve for the people we’re meant to serve. Once we understand this problem deeply, we’re able to craft brand messaging that tells a story about how what we offer can help our ideal client overcome their problem so they can experience the type of life the desire. Only at that point does marketing come in, and there’s two pieces to it- marketing strategy, which is the story that we’re telling, the empathy we show toward the type of person we’re meant to serve, and authority as a guide with a proven plan to get them to where they want to go. Our marketing strategy is unlikely to change, and if it does, it happens slowly. Marketing tactics on the other hand are the different ways we tell that story. These can take any shape- social media posts of all kinds, YouTube videos, webinars, blog posts, podcast episodes, etc. Once we get our marketing strategy clear, we have to keep trying different tactics to discover which is most effective at reaching the type of person we’re meant to serve. That’s why in today’s episode, we’ve brought on a guest to introduce you to a brand new marketing tactic that you most likely haven’t tried, and most likely haven’t even thought of before- Pinterest. As you’ll learn by listening, it’s not a marketing tactic that everyone will gravitate toward. However, if you put in the time and do it right, and it’s the right medium for your audience, you can create a machine that provides you with a constant flow of new clients.
FCM151: How to Avoid Making Cultural Mistakes & Create More Diverse + Inclusive Fitness Spaces with Portia Boston
59:54One of the hopes that we through this podcast aside from providing you with high quality education to help you go further in your career, is to lead the way toward seeing positive changes develop in the fitness industry, so that it can become a more inclusive and welcoming place for people of all shapes and sizes, ages, genders, sexual orientation, and races. Let’s be real. There’s no denying that the industry is structured to represent and serve predominantly white people. The bodies that are represented as the aspirational fitness ideal are slim, young, able-bodied, and white. Many of the largest fitness franchises are built in neighborhoods that are 70-80% white. We’ve heard countless BIPOC clients and trainers alike tell stories how they’ve struggled to get jobs at studios and gyms, or how they’ve felt uncomfortable going into fitness studios because their identity isn’t fully supported. That’s why in this episode today, we’re going to be specifically talking about some of the micro-aggressions that we can all recognize and change to make our industry a more inclusive place for everyone- such as Digital Blackface, mis-steps in our music choices, mis-steps in marketing language, and more.
FCM150: Culture & Community- Your Untapped Resources to Scale Your Business with Ryan Obernesser
45:44We love the quote "Culture beats any marketing strategy. So much so that creating culture is your best strategy." -Seth Godin We all understand that having a strong culture and strong community is important, but have a much harder time actually creating them. We believe your culture can be defined as the extension of what it is that you believe- what you believe a fitness experience should be all about! For instance, that it should be welcoming, warm, and the workout should be more about the connection of your body and mind more than anything else... versus a belief that it should be raw, industrial, tough and designed to test you and force you to dig deep so you can discover the depths of your strength. Your culture is so important to attract your ideal clients, and is the foundation that your community is built upon. "People who believe what we believe, come here and do what we do" is something you have to be able to say. So few businesses truly commit to creating a culture to the point where it's palpable in their brand messaging, and the experience they provide. And because of that fact struggle to create a tight knit community where people know each other, feel supported by each other, and bonded to each other. Yet, together, culture and community are paramount to your business's success. That's why in our conversation with our guest today we'll discuss how to create culture and community, and why they are so vital to future proofing your business.
FCM149: The Five Secrets of Successful Fitness Entrepreneurs
1:08:05Gone are the days of fitness as a commodity and a social status symbol where a studio could attract a strong member base with sold-out classes simply by having cutting edge equipment, luxury amenities and an “Instagram Wall.” The pandemic changed all of that. We’ve had to reevaluate our priorities as well as how we feel about ourselves and who we spend our time with. It’s become glaringly clear how important connection and community are to our physical health and mental well-being. Contrary to what most people think, we believe the Coronavirus didn’t just upend the fitness industry, but accelerated an evolution that was already beginning to take place. We’ve officially entered an era where access to literally thousands of fitness options are more readily available at our fingertips than ever before. As a result, the key differentiator of any fitness business has to do with the stories they share and the experiences that they provide. The fitness brands that are thriving today understand that creating unforgettable member experiences that make people feel seen and connect with them on a deeply emotional level is key to their success. If you don't have the right approach to the message you're sending in your marketing... it's going to cost you. You wind up selling the wrong thing, you position yourself in a way that confuses your clients, and your efforts to reach more people wind up hurting you. Listen to this episode to learn the five secrets of successful fitness entrepreneurs that will propel you into the future of the industry.
FCM148: Why You Need To Rethink What Your Certification & Continuing Education Means In Your Career with Shannon Fable
1:01:10What we talk about with our guest in this episode is how certification… is the tip of the iceberg when it comes to educating yourself for your career. Your certification is only the beginning. It’s the bare minimum requirement to be able to say you’re competent enough to be employed... but you owe it to the people who you are in front of to invest in yourself- which is really an investment in them. Because what we do should never be thought of as a hobby, or something we do on the side. We have people’s lives, bodies, and livelihood in the palms of our hands. And they are there because they believe that you can help them experience a higher quality of life. And you cannot let them down. You owe it to them to get educated on how to establish deep trust with them, and change their lives.
FCM147: How to Make Empowered Legal Decisions About The Use of Your Image and Likeness with Cory Sterling
45:39Have you ever been asked to do a photo or video release shoot and been handed a lengthy release waiver with a lot of legalese- so much that you’re not even sure what’s appropriate & reasonable? Too often we hear stories of fit pros, who, excited about an opportunity to work with a company, sign away the rights to the photos, workout videos, and their image for all uses, and for all time, without really understanding what they can and should do to ensure that they are being properly compensated for the usage, and that the usage supports them on their journey upward in the fitness industry and their career. We decided to record this episode because we want to empower you as a fitness professional, creator or business owner to best make career decisions and know how to navigate conversations around recorded media and its usage. That’s why we’ve brought back a legal expert we’ve had on the show several times in the past to share with you the mindset you need to cultivate when you’re presented with opportunities that involve recorded media. He’ll also teach what you should look out for and be aware of when signing release waivers for these projects… and ultimately how to step into a position of personal empowerment to defend your best interests… so you can engage in clear and communicative relationships with those you share your talent and likeness with.
FCM146: Learning to Speak the Language of Your Ideal Customer with Vanessa Severiano
36:46Most fitness professionals who are struggling to make sales, generate conversions, and get real traction in terms of the growth of their business are actually struggling with (often unbeknownst to them) making the necessary connection with their potential clients because they’re not “speaking their language”. In this episode we’ll break down exactly what that means, and how you can begin to take action on making it happen.