Attorney Jonathan Howe offers advice on the latest legal questions facing the meetings and events industry. As the Covid-19 Delta variant has shaken up plans for many upcoming in-person events, meeting planners are increasingly finding themselves forced to make decisions with only the slightest idea of what the future might hold. It’s more important than ever to ensure legal protections are in place. To discuss what options are available to event planners, industry attorney Jonathan T. Howe, Esq., president and founding partner of Howe & Hutton Ltd., took questions during a Q&A session led by Northstar Meetings Group’s managing editor, Sarah J.F. Braley. For this episode of Eventful, we include highlights from that conversation, including: -Whether a “pandemic clause” exists, and where such concerns should be addressed in a contract (2:05) -How to add flexibility into your hotel agreements (6:20) -How contracts are being adjusted to take hybrid events into account (11:45) -How corporate travel restrictions will impact attrition (12:10) -What challenges are presented by having to rebook an event that was already rebooked (16:30) This episode is sponsored by Visit Long Beach. See omnystudio.com/listener for privacy information.
Weitere Episoden von „Eventful: The Podcast for Meeting Professionals“
How to Create a High Level of Safety at High-Profile Events
26:45Managing Covid tests and mask mandates can get complicated even for a small gathering—but what about a high-profile series of events across multiple venues, in which you're testing everyone from frontline workers to Lady Gaga herself? That's the situation event planners found themselves in as they prepared for the grand opening of Los Angeles' Academy Museum of Motion Pictures. To pull off this feat, health-testing company Co-Protect had to manage thousands of tests, masks and other services, ensuring the numerous galas, press events and openings went off without a hitch. On this custom episode of Eventful: The Podcast for Meeting Professionals, we discuss this event with Darren K. Green, the chief sales officer for the Los Angeles Tourism & Convention Board, and Tom Penn, cofounder and CEO of Co-Protect, as well as cofounder of the Los Angeles Football Club and a longtime sports analyst for ESPN. We delve into the specifics of the Academy Museum opening, what lessons it offers for meeting planners, and how Co-Protect's partnership with LA Tourism is helping elevate the security and safety of every event held in the city. Among the topics discussed in this episode: How Tom Penn's experience in the professional sports world helped him identify the potential of customized face masks for events, including business events (2:25) What Co-Protect and LA Tourism's partnership means for meeting planners (4:40) How the complex and high-profile opening of the new Academy Museum was held with a high level of safety and minimal logistical challenges thanks to this partnership (7:00) Why a consistent, comprehensive approach to testing is key for large-scale international events such as E3, Adobe and Japanese Anime, all being held in Los Angeles in the next year (14:05) How planners can navigate the frequently shifting mandates on vaccines and testing, particularly for international events (15:05) This episode was created in partnership with Los Angeles Tourism & Convention Board. See omnystudio.com/listener for privacy information.
How L.A. Tourism and CLEAR Partner to Boost Meetings Safety
22:54Their turnkey solution helps event professionals ensure their L.A. events and attendees are in compliance with the latest health protocols. Working on in-person meetings these days, event professionals have had to spend considerable time ensuring the safety and health of their attendees. To help share these additional responsibilities, the Los Angeles Tourism & Convention Board has partnered with CLEAR, creator of the CLEAR Health Pass, to give attendees an easy way to verify a range of health information, including Covid test results, vaccination status and more. This turnkey solution helps planners ensure their L.A. events are in compliance with the latest protocols and lets attendees know their health is being taken seriously. In this custom episode of Eventful: The Podcast for Meeting Professionals, we speak with Darren K. Green, chief sales officer for the Los Angeles Tourism & Convention Board, and Jerome Pickett, senior vice president and general manager of sports and entertainment for CLEAR, about this partnership. Among the topics discussed: • How CLEAR has evolved in the last year to meet the shifting needs of meetings and events (3:45) • How its partnership with Los Angeles Tourism helps meeting planners get their attendees to comply with health protocols (7:30) • How this approach to attendee health can be applied to events both large and small (10:00) • How to mitigate the challenges presented by shifting restrictions and requirements for in-person gatherings, in Los Angeles and elsewhere (11:15) • How meeting planners' priorities around health and compliance have changed recently (14:00) • What's next for meeting safety (18:30) This podcast was created in partnership with Los Angeles Tourism & Convention Board See omnystudio.com/listener for privacy information.
Event Tech Lessons Learned From 18 Months of Disruption
20:24We are in a particularly crucial moment in the evolution of events and event technology. The pandemic accelerated many trends towards digitization that were embraced by the industry, because really we had no choice. But now, industry members are taking a hard look at what we've learned so far and what our strategies should be moving. In this episode of Eventful: The Podcast for Meeting Professionals, we share excerpts from the recent MeetingsTech Roundtable 2021. Moderated by Michael Shapiro, executive editor for Northstar Meetings Group, it includes a number of insights from top industry thought leaders, including entrepreneur and advisor Marco Gilberti, CEO of Vesuvio Ventures; tech expert Dahlia El Gazzar, the founder and force behind DAHLIA+ Agency; and marketing and events executive Cathy Song Novelli, senior vice president of marketing and communications at Hubilo. Listen for some highlights of our discussion, or watch the full roundtable on demand at northstarmeetingsgroup.com/MeetingsTech2021. Topics from this conversation include: How organizers are learning because they have permission to experiment and innovate with virtual events (4:57) Why it's key for planners to move past the desire to return to how things were in 2019 (7:00) How we need to go beyond turning all of our events into basic webinars (10:00) Why we should think less about "hybrid events" and more about the hybrid world (11:49) Why 2021 is different because we should have a digital strategy in place if we cancel in person (15:42) See omnystudio.com/listener for privacy information.
Why IMEX America Is Requiring Participants to Be Vaccinated
20:39IMEX America, the meetings industry trade show that will take place Nov. 9-11 at the Mandalay Bay Resort & Casino in Las Vegas, announced last week that all attendees and exhibitors will be required to be fully vaccinated with a vaccine approved by the World Health Organization. Carina Bauer, CEO of the Imex Group, spoke with Lisa Grimaldi, Northstar Meeting Group’s incentives and destinations editor, about the decisions that led to the show’s updated health and safety policy; how attendees and exhibitors have reacted to the news (mostly positive!) and how participants will be able to register their vaccination status. Bauer also discussed the hurdles caused by the U.S.’s strict entry requirements for European and U.K. attendees. Among the topics discussed are: • The considerations that organizers took into account before deciding to require vaccinations (2:50) • How registrants have responded to the news (5:30) • How the IMEX team is preparing for additional challenges related to travel restrictions and quarantine requirements (10:30) • What visitors can expect from IMEX America this year (13:50) • New offerings, including "walking, talking" education sessions and back-of-the-house tours throughout Las Vegas (15:00) • How this year's show will "bring the outside in" with creative space designs (16:20) See omnystudio.com/listener for privacy information.
Is There Such a Thing as a Covid Pandemic Clause?
21:39Attorney Jonathan Howe offers advice on the latest legal questions facing the meetings and events industry. As the Covid-19 Delta variant has shaken up plans for many upcoming in-person events, meeting planners are increasingly finding themselves forced to make decisions with only the slightest idea of what the future might hold. It’s more important than ever to ensure legal protections are in place. To discuss what options are available to event planners, industry attorney Jonathan T. Howe, Esq., president and founding partner of Howe & Hutton Ltd., took questions during a Q&A session led by Northstar Meetings Group’s managing editor, Sarah J.F. Braley. For this episode of Eventful, we include highlights from that conversation, including: -Whether a “pandemic clause” exists, and where such concerns should be addressed in a contract (2:05) -How to add flexibility into your hotel agreements (6:20) -How contracts are being adjusted to take hybrid events into account (11:45) -How corporate travel restrictions will impact attrition (12:10) -What challenges are presented by having to rebook an event that was already rebooked (16:30) This episode is sponsored by Visit Long Beach. See omnystudio.com/listener for privacy information.
Covid and Meetings: A Reality Check
26:52Meeting planners are getting nervous again — with good reason, according to risk-management expert Bruce McIndoe. If we don’t act collectively to reduce the spread of Covid-19, we’ll be grappling with the virus for years, he posits. Listen to his discussion with Northstar’s Loren Edelstein in this episode of Eventful. Among best practices for meetings, McIndoe explains why everyone should be wearing masks indoors, regardless of vaccination status. Among topics discussed: • What the virus is likely to do over the next few months (2:00) • Why everyone should be wearing masks, whether or not they’re vaccinated (4:00) • Challenges and solutions for meetings and events (6:30) • Why a number of companies have decided not to hold in-person events until Q1 2022 (10:20) • The reasons why unless vaccination rates are high globally, the virus will spread and new variants will emerge (11:30) • The high probability of long-term health problems among those who’ve had Covid, including cognitive decline (14:30) • Best practices for meetings and events, and common errors to avoid (18:30) See omnystudio.com/listener for privacy information.
How DMOs Can Better Serve Their Communities
22:43Destinations International’s Jack Johnson discusses why destination marketers should focus first on making their cities better places to live. We generally think of destination marketing organizations as focused on bringing visitors to their destination — attracting outside business to help support the local economy. But Jack Johnson, chief advocacy officer for Destinations International, maintains that DMOs should be more concerned with how they can better their cities for the local community. In this episode of Eventful: The Podcast for Meeting Professionals, Johnson speaks with Northstar Meetings Group vice president and content director Loren Edelstein, discussing why it’s more important than ever for DMOs to find ways to support their own destination, serving as a local asset and viewing residents as customers. Recorded at DI’s Annual Convention in Baltimore, the conversation took place just before the organization published its updated “Community Shared Values Workbook,” laying out nine core values for destination marketers. Among the topics discussed: Why DMOs should be more proactive in sharing data about economic development with destination partners, ensuring everyone feels included in the tourism economy (6:45) How the funding model for DMOs should be reformed to ensure greater security for the industry (10:30) How funding sources could be expanded beyond hotel taxes, to include “anyone who benefits from the positive portrayal of the destination” (13:25) The two things DMOs should change immediately in the way they do business (15:30) Why values are going to play an increasingly important role in attracting meetings and events (17:05) This episode is sponsored by Visit Long Beach. See omnystudio.com/listener for privacy information.
Covid Protocols at the Olympic Games
25:34Jason Gewirtz, editor and publisher of SportsTravel, has been covering the Olympics for several years, but this year's Games have been an experience like no other. Even with no spectators permitted, an estimated 50,000 people will visit Tokyo for this year's competitions. All were issued extensive Covid-safety protocols to follow before and during the event. In this week's episode of Eventful, Gewirtz shares his experience with Loren Edelstein, vice president and content director for Northstar Meetings Group, and explains how the Olympics might set an example in Covid safety for other large-scale global events. Among the points that were discussed: • All participants needed two negative Covid tests prior to arrival, and then were tested again at the airport — a six-hour process! (2:05) • There was a lot of criticism about whether this event should even take place, with Covid rates in Tokyo even higher than they were last year when the Games were postponed. (6:25) • Logistics involved an extensive transportation system connecting the Olympic venues with about 200 area hotels. Public transit was off limits, per Covid protocols. (9:40) • Media members were required to wear masks at all times. (10:55) • For athletes on the medal stands, the 30 seconds that were allowed for photographers to get pictures of the competitors without their masks was not quite long enough. (11:30) • Extensive and well-organized testing throughout the event was critical to the safety plan. (15:00) • The loss of revenue from tickets sales and spectator spending is financially devastating to the host city. (18:45) • Planners of large-scale sporting events, meetings and conventions can learn from what worked — and what didn't — in providing a Covid-safe international gathering. (21:45) See omnystudio.com/listener for privacy information.
How to Extend the Life (and Value) of Virtual and Hybrid Events
21:53Event Specialists’ Mahoganey Jones shares tips for leveraging audience data, monetization opportunities and more. The restrictions on in-person gatherings over the past 16 months gave meeting planners the opportunity to embrace digital events. But for Mahoganey Jones, founder and CEO of Toronto-based Event Specialists, her company had already been “going virtual” for more than a decade. In this episode of Eventful: The Podcast for Meeting Professionals, Jones discusses how she used her experience as a longtime producer of virtual events, and how the growth of hybrid is opening up new ways for planners to extend the life of their meetings. Here she discusses how to drive value before and after the event itself through smart monetization opportunities, digging in to audience data and more. Among the points Jones discusses: Why planners must focus on their core strengths, whether they are creating a virtual, in-person or hybrid event. (3:40) How a “paid upgrade” approach can help planners monetize their virtual events. (5:55) How to stand out in a crowded marketplace. (9:35) How an affiliate model can be used to create additional funding opportunities. (10:30) Why limiting space for in-person events can be an advantage. (15:20) Why the post-event process is a crucial, but often overlooked, piece of the event marketing cycle. (19:15) This episode is sponsored by Hubilo, the hybrid platform built for event excellence. See omnystudio.com/listener for privacy information.
How Creating Sustainable Events Will Benefit the Meetings Industry — and the World
25:47The events sector must transform itself in order to address the issue of global climate change, stresses Fiona Pelham, CEO of Positive Impact Events. With COP26 — the United Nation’s 26th Climate Change Conference — just months away, the industry must take action now. COP26, set for Oct. 31 - Nov. 12, 2021, in Glasgow, will bring parties together to accelerate action toward meeting the goals of the Paris Agreement and the UN Framework Convention on Climate Change. This should be of vital importance to meeting professionals, says Pelham. Coming out of a year where we saw a dramatic reduction in meetings and travel, we are now challenged to resume those activities in a much more sustainable matter. The June 29 launch event, “Road to COP26: Events Sector Transformation,” aims to compel at least 1,000 meeting and events professionals to commit to a carbon-reduction target and begin the necessary action to achieve it. The program, which provides tailored resources and education, is ideal for small to medium enterprises that don’t already have a carbon target, says Pelham. Among the points she addresses on this episode of Eventful, the Podcast for Meeting Professionals, are: Why planners should now be seeking ways to reduce the carbon footprint of their events (8:35) Why being proactive on climate change initiatives can help planners avoid having tougher restrictions being imposed on them later (10:00) How the discussion about climate action provides an opportunity to trumpet the importance of events (12:55) What a “sustainable event” looks likes (14:20) The business opportunities that are created by focusing on sustainable meetings (20:35) See omnystudio.com/listener for privacy information.