Why You Need ‘Video First’ Approach to Business with Paul Mortimer

In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy.Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do.🎯 You’ll learn: • Why vanity metrics are misleading (and dangerous) • What to track instead using the 5-bucket framework • How to choose the right metrics based on your business goals👉 Get your copy of Engage: The Definitive Guide to Video Strategy for Business atengagevideomarketing.com/book🎓 Ready to go deeper? Join the Video Strategist Masterclass and turn your knowledge into action:engagevideomarketing.com/VSM

In this episode of the special podcast mini-series 'Beyond the Book', Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage, Ben unpacks how audience clarity transforms every other part of your content strategy.You’ll learn:Why vague targeting kills resultsHow to map your audience using real insightAnd how empathy leads to more powerful, high-converting video content🎯 Key takeaway: If you don’t understand who you’re talking to, your video strategy is built on sand.Grab your copy of Engage or explore the full Video Strategist Masterclass at👉 engagevideomarketing.com/book

SummaryIn this episode of the Engage Video Marketing Podcast, Ben Amos discusses the pivotal moment that transformed his approach to video production, emphasizing the need for a strategic framework. He introduces the seven elements of effective video strategy, which include understanding the audience, defining goals, creating relevant content, planning distribution, optimizing for performance, measuring success, and finally, production. The episode highlights the importance of strategy in achieving meaningful results from video marketing efforts.TakeawaysThe turning point in my career was realizing the importance of video strategy.Many creatives face the challenge of delivering content that doesn't meet client expectations.Understanding the audience is crucial for effective video marketing.Defining clear goals is essential for measuring success.Content must align with the audience's needs and the video's purpose.Distribution planning is often overlooked but vital for visibility.Optimization can significantly enhance video performance.Metrics should focus on meaningful data, not just vanity metrics.Production decisions should follow strategic planning.A strategic approach can transform video marketing outcomes.

In this first episode of the Beyond the Book mini-series, Ben unpacks a big idea from his new book Engage: The Definitive Guide to Video Strategy — and it might surprise you: most businesses don’t need a video. At least, not right away.You’ll learn why strategy must come before production, how to spot the common “solution-first” trap, and what to do instead to ensure your video content drives real business results.🎯 Key Takeaway: Diagnose the problem first — let the solution follow.Grab your copy of Engage and access the Video Strategist Masterclass here:👉 engagevideomarketing.com/book👉 www.engagevideomarketing.com/vsm

Welcome back to the Engage Video Marketing Podcast. This is Episode 308, and I know it's been a while since our last episode. I've been busy focusing on my clients, launching my book, and growing my video business. But now, I'm back and committed to a regular weekly schedule of episodes, including solo shows, video strategy breakdowns, expert guest interviews, and more.In today's episode, I want to talk directly to you, the video business owner or aspiring video strategist. If you're feeling stuck in your business, this episode is for you. I'll be unpacking the three core reasons why most video business owners get stuck and, more importantly, what to do about it.Key Takeaways:Lack of Financial Mastery:Understanding the financial engine of your business is crucial for scaling.I shared a model with five core levers: leads, sales conversion rate, average dollar sale, repeat purchase rate, and profit margin.By focusing on these levers, you can stop guessing and start growing your business with confidence.Inconsistent Revenue:The feast and famine cycle of income is a common issue.The secret to sustainable revenue is finding a hybrid model of project-based work and recurring revenue.I provided a thinking exercise to help you identify recurring revenue opportunities with your best clients.Lack of Time and Focus:Delegating tasks and building systems are essential to avoid burnout and hit a ceiling.Tools like ChatGPT and Google Gemini can help streamline your workflow.It's important to have clarity on your business model and strategy for growth to effectively use these tools.If these points resonate with you and you're looking for support to grow your business, I invite you to learn more about my newly launched one-to-one mentorship program. We'll work together to get clear on your numbers, structure your services and pricing, build out recurring offers, and set up systems to help you scale with confidence.Visit engagevideomarketing.com/coaching/ to watch a short video, fill out the form, and let's jump on a clarity call to see if we're a good fit to work together.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode, we’re giving you an exclusive sneak peek of Chapter 2 from the full audiobook, which will be released in March 2025.Listen NowTune in to hear this special preview and get a taste of what’s inside!Get the BookReady to dive deeper? Purchase "Engage: The Definitive Guide to Video Strategy for Business" today:Buy the BookAbout the Book"Engage" is your go-to resource for mastering video strategy in business. Whether you're starting out or looking to refine your approach, this book delivers actionable insights to help you succeed.Stay UpdatedDon't miss the full audiobook release in March 2025! Subscribe to our podcast for updates and more exclusive content.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Welcome to episode 1 of our podcast! In this episode, we are excited to give you a sneak peek of Chapter 1 from the upcoming audiobook "Engage: The Definitive Guide to Video Strategy for Business."Listen NowYou can listen to the sneak peek directly in this episode. Stay tuned for the full audiobook release in March 2025!Purchase the BookInterested in diving deeper? Purchase the book "Engage: The Definitive Guide to Video Strategy for Business" now: Buy the book About the Book"Engage" offers a comprehensive guide to leveraging video for business strategy. Whether you're new to video marketing or looking to refine your approach, this book provides actionable insights to help you succeed.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In episode 305 of my podcast, Engage Video Marketing, I’m thrilled to celebrate a major milestone—the launch of my new book, Engage: The Definitive Guide to Video Strategy for Business. This episode is a bit different, as AI hosts from Google's Notebook LM take the reins to dive into the key strategies and insights from my book. They explore the vital role video plays in today’s digital world, my 'Simple 7' video framework, and the idea of creating detailed customer avatars. Whether you’re just starting out or already experienced in video marketing, I believe this episode—and my book—will provide you with practical tools and inspiration to take your strategy to the next level.Chapters:(00:00) Ben Amos: Engage is the definitive guide to Video strategy for business(01:17) The Definitive Guide to Video Strategy for Business is available online now(03:47) Ben Amos' new book Engage the Definitive Guide to Video Strategy for Business(04:47) Ben says that video isn't optional anymore, it's a necessity(05:54) He has a unique approach to video marketing that flips the script(07:19) The beginning of the customer journey is all about awareness(11:31) Using video to guide customers through each stage of the customer journey is easy(15:27) Why video is a short personal introduction to your brand or business(16:23) People connect with narratives and when they see success stories it builds credibility(17:13) Ben says the key is to capture authentic testimonials that feel genuine(19:11) Next up is the bite sized video content. People are consuming content on the go(20:39) Ben recommends AI videos for those who are a little bit camera shy(22:02) The next two videos in his Simple 7 focus on guiding your audience towards a purchase decision(23:19) What's the next video type that's focused on conversion(24:48) Engage is a masterclass on video marketing. It's a complete guideLinks & Resources:Engage: The Definitive Guide to Video Strategy for Business.https://engagevideomarketing.com/book Google Notebook LMhttps://notebook.google.com Quotes from the Episode:"Video isn't just nice to have, it's essential."Ben AmosIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Summary:In this episode of the Engage Video Marketing Podcast, Ben Amos is joined by video pioneer Luria Petrucci, who has over 18 years of experience and 6,000+ videos to her name. Luria shares her insights into helping entrepreneurs and creators unleash their authentic selves through professional video and live streaming. Together, they tackle key challenges like overcoming fear, embracing authenticity, and building consistency in content creation.Whether you’re just starting out or a seasoned video professional, Luria’s advice on leveraging the messy beginnings, engaging with audiences, and even choosing the right tools will empower you to take your video strategy to the next level.Key Takeaways:The Power of Imperfection: Embrace messy beginnings to build confidence and authenticity.Human Connection in Content: How vulnerability and relatability can create stronger audience bonds.Live Streaming Insights: The evolving role of live video in audience engagement and strategies to use it effectively in 2024.Gear is Just a Tool: How to streamline your tech setup to remove barriers and stay consistent.Authenticity Over Perfection: Why connecting with people matters more than nailing the perfect production.Links & Resources:Get Luria’s free gear list at engagevideomarketing.com/boldgearLearn more about the BOLD program: engagevideomarketing.com/bold.Watch Luria’s live videos on her YouTube channel youtube.com/livestreamingpros/Luria on XLuria on IGLuria on LinkedInLuria on FacebookQuotes from the Episode:“Confidence comes from action, not thought.” – Luria Petrucci“If you want to connect with an audience, start by letting go of perfection.” – Ben AmosIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Summary:In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that drive effective video marketing.Ian shares his insights on how AI can revolutionise video strategies without compromising the genuine connection with audiences. Reflecting back on his previous appearance in Episode 67, where they discussed the power of live video, Ian now brings fresh perspectives on integrating AI while staying true to the core principles of authentic engagement.Chapters:[00:01:25] Staying human with AI[00:04:20] Navigating AI's potential and drawbacks.[00:08:00] Democratising content creation.[00:12:11] AI girlfriends and humanity[00:17:16] Ethical stance on AI[00:22:19] Functional vs. Personal Content[00:23:03] Experimenting with 11 Labs[00:27:30] Using AI in content creation.[00:33:08] Prompt engineering[00:35:37] Confident Live Marketing PodcastLinks from the show:Ian Anderson Gray websiteIan Anderson Gray podcast Ian on LinkedIn Ian on X Ian on IG Ian on YouTube If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes