Engage Video Marketing Podcast podcast

How to Write Better YouTube Descriptions with Ben Amos

0:00
15:45
15 Sekunden vorwärts
15 Sekunden vorwärts
When it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how can we maximise that space in order to set up our videos for maximum success? Support this podcast

Weitere Episoden von „Engage Video Marketing Podcast“

  • Engage Video Marketing Podcast podcast

    5 Tactics We Can Learn from Mr. Beast's "Squid Game" with Ben Amos

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    Released on November 25, 2021 Mr Beast’s video “$456 000 Squid Game in Real Life!” is smashing YouTube records, exceeding 30M views in the first 24 hours. It puts this video in a realm previously only known by major music labels and music videos on the platform. As of the recording of this podcast just one day later, the view count sits at 49,398, 263… wait… hang on. Just refreshed the page and it’s now over 50M views in less than 48hrs.  So in this episode of the podcast I want to share for you my take on what any video strategist or YouTuber can learn from this video's success. Keep listening. Support this podcast
  • Engage Video Marketing Podcast podcast

    Are you joining me?

    4:59

    G'day Strategists. A quick announcement that doors are now open (for the last time) to enrol in the Online Video Strategy Blueprint Course. Learn more now at https://www.onlinevideostrategyblueprint.com and join before doors close this coming Monday. Support this podcast
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    Simple Steps to Get Started as a Video Strategist with Ben Amos

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    In today’s episode of the Engage Video Marketing podcast, I’m going to share with you simple steps that you can take to get started as a video strategist today.  In this episode we cover: 5 Steps to Get Started as a Video Strategist 1 - Start and grow in confidence over time 2 - Be a Student of Video Marketing 3 - Be a Conscious Consumer of Video Marketing 4 - Lead with Value and your existing clients first 5 - Eat Your Own Cooking Support this podcast
  • Engage Video Marketing Podcast podcast

    Why You Need ‘Video First’ Approach to Business with Paul Mortimer

    49:20

    In today’s episode of the Engage Video Marketing podcast, I’m going to be exploring this concept of a ‘video first’ way of doing business with my guest, Paul Mortimer.  Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication.  A little more about Paul: Has risen up the ranks from Content Marketer to Head of Growth over 6 years at award-winning HubSpot agency Digital 22 and forms part of the agency's Leadership Team Hosts ‘VIDEO FIRST’,  Digital 22’s specialist video podcast covering topics like creating videos on a budget, using YouTube for your business, and growing your podcast production value  Has written and presented extensively on content marketing  Helps to lead a team of over 45 in-house marketers, copywriters, designers and developers who are experts in inbound marketing and know HubSpot’s platform inside-out Is driving a video-first approach for Digital 22 and all of our clients  In a previous life, worked as an English Literature teacher as well as a freelance writer and photographer https://engagevideomarketing.com/group (Join our conversation at Online Video Strategy Community on Facebook.) https://engagevideomarketing.com/survey (Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.) If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email [email protected] https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Support this podcast
  • Engage Video Marketing Podcast podcast

    The Future of Footage Licensing with Daniel McCarthy

    40:11

    Stock video, how do you feel about it? For many creatives thoughts quickly jump to generic, smiling, corporate boardrooms with just the right pinch of racial and gender equity or sunlight filled family rooms, with children perfectly dressed in pastel colours unwrapping an adorably cute puppy on an indistinguishable birthday. You know the type and there is a certain stigma associated with stock video I’m sure you’ll agree.  But in 2021 and beyond, how is the stock or footage licensing industry changing? And what does that mean for video creatives like us? Well my friend that’s what we’re exploring today in episode 222.  Daniel McCarthy is the co-founder and CEO of FM, the parent company behind licensing companies Filmsupply and Musicbed. After serving as an advertising creative director, he launched his own production-focused agency. Leading his team’s day-to-day work, Daniel grew frustrated with the process of finding and clearing great music and footage. The problem: High-quality songs and clips were often tangled in red tape while the most readily available assets were subpar. He believes creatives shouldn’t have to choose between these two underwhelming options. Daniel co-founded FM with the goal of representing the world’s best music and footage in order to empower creatives shaping culture through their work in television, film, and advertising. Today, Filmsupply and Musicbed collaborate with top agencies, brands, production houses, and studios around the globe to help bring their visions to life. Both Daniel and FM alike place high value on art, creativity, and people. Support this podcast
  • Engage Video Marketing Podcast podcast

    Growing a Video Marketing Agency with Anush Mnatsakanyan

    39:55

    In today’s episode we’re going to chat to a fellow video strategist to find out more about how she and her partner have been developing their agency over the last few years in Armenia. Anush Mnatsakanyan is the Co-Founder and CEO of Burnwe, a video marketing agency. Burnwe is specialized in creating digital videos of all types and formats: from animated explainers to app tutorials, demo videos, and social media ads. With Anush’s leadership, today Burnwe cooperates with various international IT companies and startups from all over the world.  She is an expert in the video marketing industry consulting and helping tech companies to develop an effective video marketing strategy and successfully market online. Anush and Burnwe combine the best practices of video production and video marketing to give companies exposure and results.  https://engagevideomarketing.com/survey (Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.) If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email [email protected] Support this podcast
  • Engage Video Marketing Podcast podcast

    3 Ways to Better Understand Your Audience with Ben Amos

    18:18

    In this episode I’ll be sharing with you three main tactics you can consider using or implementing for your clients to help gain a clearer insight into your audience backed up by real data. And let me tell you, there’s a saying that goes something along the lines of  “The data never lies” and this couldn’t be more true for an online video strategy. https://engagevideomarketing.com/survey (Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.) If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email [email protected] Support this podcast
  • Engage Video Marketing Podcast podcast

    What is Branding Anyway with Marc Gutman

    44:24

    Branding is one of those concepts that as business leaders and marketers we understand is a thing, and we get that it’s important, but have you really ever thought about how to define what branding actually is? A quick google search will turn up a massive variety of definitions from design functions, to emotive responses and other more intangible ideas of what branding means. So to dive deeper into this idea, and in particular to explore the role of video in the world of branding I’m excited to introduce you to my guest today, a brand strategist from Boulder, Colorado with an interesting history in the film industry. Marc Gutman is a storyteller, entrepreneur, adventurer, and idealist. But most  importantly, Marc loves brands and their stories. Marc held several positions in the story business. He served as Story Editor for Oliver Stone’s Illusion Entertainment, and wrote stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.  In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado. Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition. Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents. Marc is on a mission to help the world après… one brand at a time. He is also the host of the Baby Got Backstory podcast; delving into the story behind great brands such as Priceline.com, Patagonia, Ugg, Build-A-Bear Workshop and Kswiss.  Support this podcast
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    Taming the Video Analytics Beast with Brie E Anderson

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    As a smart video marketer, looking for ways that we can help our clients understand the real ROI (return on investment) of the work that our videos are doing for their business is critical. But when we think about data, analytics, it can be seriously overwhelming. So in this episode, my guest is going to help us tame the analytics beast. Let's get into it. Brie E Anderson is a self-proclaimed analytical nerd with a soft spot for strategy. With over 10 years in digital marketing, Brie has worked with businesses of all sizes to create integrated digital marketing strategies that move the needle based on research and analysis. Today she is the owner of BEAST Analytics and a regular contributor to industry publications such as Moz and Search Engine Journal. Support this podcast
  • Engage Video Marketing Podcast podcast

    How to Write Better YouTube Descriptions with Ben Amos

    15:45

    When it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how can we maximise that space in order to set up our videos for maximum success? Support this podcast

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